Client Success StoriesEntertainment

• The digital ad environment is cluttered and confusing

• Brands can’t break through the clutter

• We create opportunities for brands to stand out and engage their audience

WhyBrandsTrustJustPremium

JustPremium isveryeasytoworkwith— Iappreciatetheirquickresponsesandthewaytheyofferin-depthexpertisetoanyquestionsIhave.

— Jen Scherr, Digital Campaign Manager, This Old House

Overview

The Case A popular TV series on a major network was returning for its 9th season. The campaign objectives were to retain core viewers with Rich Media display ads with video, and to get audiences excited and talking about the return.

Goals & Objectives

• Brand Awareness

• Tune-Ins

• Retain current viewers

ChallengesPremiere season is noisy with multiple show launches competing for viewers. In order to succeed, the TV series must retain its current viewers and convince new audiences to watch.

OurApproach

JustPremium launched a cross-device awareness campaign which targeted the TV series’ current viewers as well as potential new ones.

Our design team integrated the TV show key art with video content leading up to the premiere. We then layered on dynamic sequential messaging to increase urgency closer to the show launch.

ClientSuccess

JustPremium’s Rich-Media solution increased show tune-in by 11.2%, exceeding the tune-in benchmark of 8%.

Due to the combination of creativity and performance, JustPremium has been selected as the preferred Rich-Media partner for this TV network and is working on the season 10 launch.

OurClients

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