Entertainment Marketing Plan Entertainment Marketing: Education and Careers 2.
Entertainment & Marketing
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Transcript of Entertainment & Marketing
Entertainment & Marketing
Ch 10
ENTERTAINMENT MARKETING
98% of all Homes have at least one TV
People spend (on avg.) 3 hours a day watching TV
Developing, Promoting, & Distributing Good/Services to satisfy customers through Entertainment
Entertainment includes:
Television / Radio / Music / Newpaper-Magazine / Video Games / Films
Entertainment Industry $200 billion
Main Goal provide diversion, excitement & amusement
Celebrities, Cartoon Characters, Water Parks, Video Games, Concerts, Festivals
MEDIA & ENTERTAINMENT
Film, TV, Radio, Publishing Media, Internet
INFLUENCES OF ENTERTAINMENT
Hasta la vista, baby! I’ll be back!
Baggy-pants
Fads short-term popular trends
ENTERTAINMENT MKTG CONCEPTProvide what the public wants
Selling entertainment is challengingShort Shelf life
ECONOMICS of ENTERTAINMENTTV, DVD Movie, Theater, Concert, Amusement Park
Entertainment & Sports rely on customers spending discretionary income
Concessions have extremely high markup
Merchandising is large part of industryCross-Selling – selling additional related
products tied to one name