Entertainment Integration and Marketing Proposal For the Republic of Malta September 2007.

EntertainmentIntegration and MarketingProposal For the Republic of Malta

September 2007

• Build awareness

• Increase tourism to Malta

• Increase $$$ spent in Malta

• Generate PR opportunities for more demand

• Create excitement for Malta by association with Star power

Benefits for the Republic of Malta

• Has experience with a variety of brands.

• Deep experiential history in the highly competitive field and multiple execution strategies.

• A thorough understanding of the media landscape – across all platforms - and the ability to maximize current campaigns via branded integration.

• Contacts that are strong, deep and across all levels of the industry.

• A proven track record. Our fundamental expectation is to create opportunities and execute high profile, creative brand integrations with a meaningful and measurable impact for our clients.

• Has the history and cross-platform experience to successfully navigate the constantly expanding entertainment/media landscape.

• We have worked in music, film, television, radio, on-line, off-line, traditional and non-traditional publishing – even comic books.

Benefits & Capabilities of Agency

Partner RelationshipsJust a few…

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.




are needed to see this picture.QuickTime™ and a

TIFF (Uncompressed) decompressorare needed to see this picture.



















Sample Targeted Opportunities In Entertainment

Television

Oprah- SyndicatedChicago-based daytime talk-show host Oprah Winfrey invites a guest panel to discuss a topic, in front of a studio audience.Travel giveaway-Build awareness

Dr. Phil- SyndicatedIn this spin-off from The Oprah Winfrey Show, Dr. Phil gives advice to guests and tackles a variety of topics.Travel giveaway-Build awareness


Television

Ellen- SyndicatedThe Ellen DeGeneres Show is a talk show in its fifth season, approaching it's 700th episode. Hosted by star of Ellen and The Ellen Show, Ellen Degeneres.Travel giveaway-Build awareness

Live with Regis and Kelly- Syndicated"Live with Regis and Kelly" has been entertaining people every morning since 2001. Daytime's dynamic duo, Regis Philbin and Kelly Ripa, are here with their energetic morning show "Live With Regis and Kelly". Travel giveaway-Build awareness


Television

The Morning Show with Mike & Juliet-FOXIf your regular morning talk show just isn't starting off your day like it used to, try out The Morning Show with Mike and Juliet for great host chemistry, timely topics that relate to your life, and interesting guests.Travel giveaway-Build awareness------------------------------------------------

Continue to develop new opportunities in Television productions through education of Producers, writers and other industry influencers.


Feature Film

Create Awareness and Revenue Generation opportunities through …

•Location shoots

•Production’s European Business base

•Placement in Feature Films

•Implied Celebrity/Influencer endorsement

Representation Proposal

•Research opportunities for placements in film, television and all appropriately targeted entertainment vehicles. Consists of contacting film, television, music productions, etc. to ascertain suitability for brand. Reading and breaking down scripts for placement.

•Introduce brand to entertainment contacts. Generate target list of influencers responsible for location and/or business affairs. Set up visits with appropriate productions to educate them about Malta and it’s objectives for placement.

•Contact and negotiate placement. Initiate interest with production company and work to effectively garner maximum placement for brand. Manage paperwork to protect brand. Submit and oversee fee offers.

•Oversee promotional/placement items delivery to targeted entertainment productions. Make sure product is delivered on time and the correct person/s to ensure proper placement.

Representation Proposal

•Provide celebrity/influencer outreach. Further brand awareness and implied endorsement by association with entertainment.

•Strategize PR angles to maximize impact on placements. Provide feedback on placements to agency to coordinate additional exposure through PR contacts.

•Generate promotional concepts. Provide initial ideas to capitalize on placements and realize an ROI.

•Provide stills of talent and video footage of confirmed placements. Helps to generate excitement internally. Motivates employees when they can talk about the placements and feel a part of the entertainment process.

•Protection from product abuse and negative product exposure. We will work with productions to make sure that they understand product sensitivities and appropriate imaging for the brand.

Pricing Options

Fee for product placement/branded integration, promotional services (as outlined in previous pages): $5,000 per month.

Promotional development details:1. Develop Relationship2. Initial meeting with studio3. Draft of Letter Of Intent (LOI)4. Kickoff meeting with studio5. Conference calls with studio to discuss LOI and finalize program6. Development of cost estimate to execute all or partial program, if

necessary.

Promotional project management: based on size of promotion. Price to be determined on a case by case basis.

References

Sony Pictures Warner Bros.Katherine Talutis Richard FranceschiniVice President, Brand Integration Vice President/Production Resources310-244-3751 [email protected] [email protected]

Boost Mobile A T & TPatricia Bouzigard Maryann BydlonSr, Manager Director, Promotions949-789-4714 [email protected] [email protected]

Mathis & Morris ProductionsRay [email protected]

mailto:[email protected]



Put Kimbrough Entertainment Marketing to work for you today!

Thank You!

Los Angeles Miami 5129 Goodland Ave. 555 NE 63rd St. Valley Village, CA 91607 Miami, FL 33138 818-535-0050 305-762-6300

[email protected]


Entertainment Integration and Marketing Proposal For the Republic of Malta September 2007.

Documents

Transcript of Entertainment Integration and Marketing Proposal For the Republic of Malta September 2007.