Entertainment ID Registry TWG, BMWG, and POC Update...

Entertainment ID Registry

TWG, BMWG, and POC Update

September 17, 2012

EIDR Confidential 1

Agenda

This meeting now encapsulates the Technical Working Group, Business and Marketing Working Group and the POC Status Meeting.

Topics/Agenda:

• Welcome New Members/Introductions (5 min) – Don Dulchinos

• TWG - Technical Updates and Discussion Topics (45 min) – Jim Helman

• POC Status and Updates (5 min) – Richard Kroon

• Business and Marketing Updates and Membership (5 min)

– Don Dulchinos

Welcome New Members

New Members for August/September

1. Time Warner Cable 1. David Bell, Chief Architect

2. Chad Enney, Frank Figueroa, Steve Smith

TWG – 1.2 Update

• New 1.2 Development Effort Initiated

– Renamed to 1.2 due to scope of schema changes

– Primary development work in Q3 / deployment in October

• Features

– Principal Agent, Directors (2), Actors (4)

• Agreement reached to allow maximum of 4 actors

• Required Metadata Change: PA or Director or 4 Actors

• PrincipalAgent strings required significant schema changes

• PrincipalAgent element replaced by AssociatedOrg

– Uses MovieLabs Common Metadata types for ID + string names

• Implementing with 1.1 API compatibility

• New scoring for overlapping sets (AssociatedOrgs, Actors)

– Gives higher weight to partial overlaps

– Metadata Authority

– De-duplication mode for bulk changes

4

TWG – Documentation & Resource Updates

Documentation

• Registry Programmer’s Guide – Published and Available Online

5

TWG - Episodic Change Overview

• Purpose – To address the various issues raised during the Episodic Tiger Team

meetings and the results of our recent Episodic practices survey.

• Main Changes – Allow three numbering systems

– All seasons and episodes will have title strings (some optionally generated)

– Metadata for special matching/de-duplication handling • Release Time of Day (0..1 occurrences)

– Used to distinguish programs with more than one episode per day

• Episode Class (0..n occurrences) – Controlled vocabulary to describe the type of episode (Pilot, Omnibus, etc.)

• Season Class (0..n occurrences) – Controlled vocabulary to describe special types of seasons (Mini-Series, Recut,

etc.)

• Features agreed to by Tiger Team

• Full spec to be distributed before next TWG for approval – Please review overview in the backup section of this dec

17-Sep-12 6 Copyright 2012 EIDR

TWG - EIDR Q4 Planning Status

• Process

– Tiger Team agrees to features

– EIDR engineering develops specifications and scopes effort

– TWG reviews specifications and approves engineering plan

• Currently Developing Specifications for Q4 Development

Targets

– Remaining items from original “1.2” scope not addressed in Q3

– Episodic changes reviewed and approved by Tiger Team

– Encoding/Manifestation, Container/Bundle/Franchise, etc.

– Priority issues from Ticketing Systems (Jira & Zendesk)

• Prioritized list of candidate Q4 features under

development

7

TWG - Q4 Candidate Features

• Improved UltraViolet support – Based on experience from Member-provided test cases

– UVVU/Common Metadata/EIDR schema synchronization

• Improved support for bundles/containers – Separate structure for franchises

– Allows more intuitive treatment of compilations/composites

• Manifestations – Improved structure below Edits for digital asset and distribution

products

– Replaces Language Variants with a track-based language approach

– Optional encoding profile (e.g. retailer-specific mezz. independent of an instance)

• Changes to required metadata – Country of Origin

– “Provisional” metadata (e.g. runtime on early registrations)

8

POC – Status Update

• Richard has been covering POCs in Andrew’s absence

• Hari will take over responsibility for POCs starting Sept. 24 • In the interval, new POC activity has included:

– Viacom experimenting with Clip registrations

– Disney starting a new systems integration (Medusa)

– V2 spinning up as a new POC service provider (initially for Sony and Baseline)

– Feasibility research into external catalog matching (as was used for a recent HBO matching effort with incomplete metadata)

• Looking for volunteers to participate in new POCs (and follow-on Tiger Teams)

– Video Services

– Theatrical window title registrations (MPAA/BBFC ratings pilot)

– Box office tracking via Rentrak

– Live Events (with an initial focus on sports programming)

9

Business, Marketing and Membership Updates

• Recruiting

– European outreach at IBC

• Calendar – Q4

– September CableLabs Interop Event

– October EMA Conference, 10/3, L.A.

SCTE Cable Tec Expo – Demo at CableLabs Exhibit

10/16-19, Orlando

– Later Fall:

• EIDR Hosted Lab Event – L.A. or,

• All-day Member Meeting – exhibits, presentations

• Other

– Cognizant Business Model study in progress

– Standards alignment/inclusion of EIDR (SMPTE, FIAT/IFTA, EBU/DVB)

– Revised Web site – accomplishments, deployments, use case handouts

Backup

11

TWG - Tiger Teams Priority/Status

12

Workgroup Queue

Act

ive

Pri

ori

ty

Status Target Start Date

Proposed Duration

Edits/Version X 1 100% --

Television Episodic • Metadata • Matching and Authority Practices

X 2 100% --

Governance (parallel path) • Will be ongoing

✔ 3 ongoing --

Bundles, Packages, Compilations • Some discussions as part of episodic

✔ 4 25% Late

September 2 to 3 weeks

Manifestations • Products: based on language

tracks/resolution/format, not distribution channel

✔

5 10% Late

September 4 weeks

Trailers, VAM • Previous discussions led to

“Supplemental” referent type in 1.1 ✔ 6 50% October 2 to 3 weeks

EIDR POCs – Completed

POC’s Description Finalized

Stat

us

Re

cord

s

Rovi CS POC 1st of the Continuous Seeding efforts of new Rovi data records Q3 ‘11 ✔ 26K

Disney POC Implement APIs & Studio Registration Q3 ‘11 ✔ ~1.5K

Baseline POC 1a Baseline ID's as Alt ID's for EIDRs. Q1 ‘12 ✔ 4K

Comcast POC 1a Initial Asset Tracking: MSO-VOD Q1 ‘12 ✔ ~10

WB POC API Integration & Alt IDs (ISAN) Q1 ‘12 ✔ ~3K (1K)

BUFVC POC Registration of UK Broadcast TV Archive Q1 ‘12 ✔ 500

NBCU POC Initial API Integration Q1 ‘12 ✔ --

IVA POC 1 Alternate ID’s Added Q2 ‘12 ✔ 17K

Baseline POC 1c API Integration June ‘12 ✔ --

Baseline POC 2 EIDR Provided in feed to Baseline Customer July ‘12 ✔ 1K

HBO POC Initial Data Model, Title Matching and API integration Aug ‘12 ✔ --

WB/MSFT POC Retail Distribution Aug ‘12 ✔ --

EIDR POCs - ACTIVE

POC’s Description ETA

Stat

us

Re

cord

s

Baseline POC 1b Gap Baseline records input & EIDR ID's to Baseline records Q3 ‘12 C 6K

CIMM/TAXI Registrations (CIMM participants) Q3 ‘12 C 5-10 per

Fox POC Data Model, Title Matching and API Q3 ‘12 C TBD

IVA POC 2 API & Reg. of Trailers Q3 ‘12 C 25K

Sony POC 2 Data Model, Title Matching Q3 ‘12 C 45K

NBCU/Rentrak Metrics Q3 ‘12 C TBD

Comcast POC 1b Larger scale Asset Tracking: MSO-VOD Q3 ‘12 C TBD

BUFVC POC 2 Matching & Registration (News & Dailies) Q3 ‘12 C 200

Ericsson POC EIDR Integration (Initial stages – finding partner) Q3 ‘12 C --

MPAA POC EIDR#/Ratings Requests (Initial Stages – find partner studio) Q3 ‘12 C --

Disney POC 2 New API & Title Registration Q3 ‘12 C --

Sony POC 3 API Integration Q3 ‘12 C --

UFC (Zuffa) Data Model Alignment Q4 ‘12 C --

Shaw POC Data Model, Title Matching and API TBD (Q4) 6 --

Comcast POC 2 Linear-VOD Linkage via EIDR TBD 6 TBD

EIDR POCs: Deployment Projects – Completed

7/23/2012 EIDR Confidential 15

Description Participants Status

API integration - digital distribution infrastructure Disney Done

API integration – title-level registration WB, NBCU, Baseline, HBO Done

Baseline ID's as Alt ID's for EIDRs. Baseline Done

Initial Asset Tracking: MSO-VOD Comcast Done

UltraViolet registrations Sony, NBCU, WB, Fox,

Neustar Done

Monthly seeding process for new movie/TV records Rovi Done

National TV Archive phase I registrations BUFVC Done

Alternate ID’s added (ISAN & IVA ID’s) WB, IVA Done

EIDR in metadata feeds to customer Rovi, Baseline Done

Workflow integration – online retail WB/MSFT Done

EIDR POCs: Deployment Projects – Active

16

Description Participants Status

API integration - title management workflow Shaw, Sony, Disney, BUFVC Ongoing

UltraViolet workflow integration Sony, NBCU, WB, Fox, Neustar, + Ongoing

VOD workflow integration Comcast, NBCU, iNDEMAND, Ongoing

VOD link to linear metadata Comcast, Rovi Ongoing

Matching internal records to EIDR IDs Disney, WB, NBCU, Sony, Fox,

Rovi, Baseline, BUFVC, Ongoing

Registration of news & dailies BUFVC Starting

Metrics (VOD, Features & Advertising) Disney/ABC, Comcast, NBCU, Rentrak, CIMM(TAXI), others

Starting

Trailers and supplemental materials IVA Starting

Use of EIDR ID’s for ratings requests, title and piracy tracking MovieLabs/MPAA Starting

Sports Programing HBO, UFC (Zuffa) Starting

7/23/2012

Backup: Episodic Overview

17

Episodic Change: Numbering

• Purpose – To address the various issues raised during the Episodic Tiger Team meetings, taking into

account the results of our recent Episodic practices survey.

• Schema Changes – Distribution Number (0-1 occurrences)

• Typically original distribution/broadcast sequence within the season

• Integer with suffix

• Sometimes required

• Used for matching, across studio <-> metadata provider divide

• Includes a domain to identify the source

• Replaces Sequence Number

– Studio Number (0..1 occurrences) • The identifier assigned by the producing/commissioning entity

• Arbitrary string format


• Used in matching when available

– Alternate Number (0..n occurrences) • Captures other distribution or production number, e.g. from broadcaster

• Not used in automated de-duplication


• Seeded House Numbers to be moved here


Episodic Change: Season and Episode Naming

• Purposes

– To capture studio and other naming

– To provide useful display titles

– To determine when the title has high value in matching

• Changes

– Title has an attribute indicating whether it is derived from other

metadata (and therefore subject to practices variations)

• “series numeric” (existing title class value)

• “series date” (added for news and daily programming)

– If no title is provided, rather than inheriting series title, one is

generated from episode number and/or air date.

• No more inheritance of series title to seasons and episodes


Episodic Change: Validation Changes

• Allow mixed named and numbered episodes in a season

– Currently, an entire season is considered ordered or unordered

• An Episode must have at least one of:

– ResourceName, DistributionNumber or a full ReleaseDate

– If TitleClass is “series numeric”, DistributionNumber is required

– If TitleClass is “series date”, a full ReleaseDate is required


Episodic Change: Episode Class

• Purposes – Provide information for special matching handling

• Currently, episodes only matched against siblings in same season

• Some episodes should be matched against root TV/Movie records

• Pilots, holiday specials – practices can vary

– Capture nature of non-standard episodes

• Changes – Add optional EpisodeClass (0-N occurences)

• “main” – part of main original sequence of episodes

• “pilot” – was the pilot for the series

• “standalone” – was or is in distribution as a standalone TV program (e.g. merged pilot or mini-series)

• “special” – a holiday or other special

• “omnibus” – an edited down synopsis of other episodes (UK)

• “recut” – split, merged, e.g., 2-night from original 7-night

– Allows pilots, specials and other standalone episodes to be matched against root records for de-duplication


Episodic Change: Season Class

• Purposes – Provide information for special matching handling

• Currently, episodes only matched against siblings in same season

• Some episodes should be matched against root TV/Movie records

• Mini-series – practices can vary, especially on 1 or 2 night recuts

– Capture nature of non-standard “seasons”

• Changes – Add optional SeasonClass (0-N occurrences)

• “main” – part of main original sequence of episodes

• “recut” – consists of episodes recut from an existing season

• “adjunct” – other extra season, e.g. original “webisodes”

• “placeholder” – for “null” season for series without seasons, when originator’s data model requires an EIDR for a dummy season, such as for mini-series groupings


Episodic Change: Series Class

• Purposes

– Provide information for special matching handling

• Mini-series and shorts sometimes registered as separate roots

• Practices vary, especially for two-part shows or mini-series

– Support search for special types of series

• Changes

– Add optional SeriesClass (0-N occurrences)

• “episodic” – normal episodic series

• “anthology” – non-episodic series, e.g. “Carstoons”, “Three

Stooges”, etc.

• “mini-series” – a mini-series

• In future could do special types for daily shows, sports, etc., if

needed


Entertainment ID Registry TWG, BMWG, and POC Update...

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