Case Study: Entertainment

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Entertainment Strategies – Audience Extension

Awareness

Interest Intent

Purchase

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We provide campaign planning and management expertise that leverages data, consumer purchasing habits, purchasing windows

and buying funnel to establish consistent communication throughout the purchasing journey.

TARGETING

PLATFORMS

DESKTOP

MOBILE

VIDEO

EMAIL

Digital StrategiesAudience Extension

RETARGETING

CONTEXTUAL

DEMOGRAPHIC

GEOGRAPHIC

BEHAVIORAL

IP TARGETING

SEARCH RETARGETING

TARGETING

MICROPROXIMITY

NATIVE

Digital Entertainment StrategiesAudience Extension

We’ll optimize across content targets, data sets & platforms based on performance

Frequently Used Targeting Mix / OptionsGen. Pop

• Run of network within target zip codes of your direct market areaFrequently Used Content Targeting Options

• Arts & Entertainment, Food & Dining, Music Channel, Family, Pop Culture, ShoppingData Targeting

• Concert Goer• Festival Goer/Event Goer• Concert Ticket Intender• Music Enthusiast & Affinity *Specific Artist & Genre Available• Dining Out• Foodies• IP / Specific Physical Address List Matches• Look Alike Data of Converters

Retargeting• Desktop site visitors• Display & pre-roll• Search retargeting

Multi-platform Targeting – Right Audience Across All Screens

Entertainment TestimonialDigital Marketing

Event Overview

The Plan

The Results

The client needed to continue to drive enrollment and leads to it’s admissions department to fuel it’s continually growing programs and classes.

They’re cost per lead through other online marketing was too high and they needed a provider who could deliver a cost per lead below $400.

The Challenge Creative: Clean, Highlights clearly the event details, clear Interpretation of Event, Shows Date, Shows Cost

Chandler BBQ Festival features more than 60 BBQ pit masters serving an abundance of outrageous BBQ creations in downtown Chandler. The 6th annual festival featured BBQ, Beer, Music and contests.

Campaign Goals:• Increase awareness of Chandler BBQ Festival• Sell tickets / ticket packages• Drive visitors to their website• Increase sales / conversion through other lead

sourcesCampaign Results: January 2015 Campaign• 585,103 Impressions delivered• 776 clicks or a .13% CTR• Over 200 post click ticket purchases transactions• 27 post impression ticket purchases

C H A N D L E R B B Q F E S T I V A L

Keep In Touch

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AdCellerant.com/blogFacebook.com/AdCellerant

LinkedIn.com/company/AdCellerant @AdCellerant

Brock Berry, CEObrock@adcellerant.com