ENTERTAINMENT AND MEDIA SECTOR.docx
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ASSOCHAM ENTERTAINMENT AND MEDIA SECTOR In the Entertainment and Media sector one of the most important steps taken by the Ministry of Information and Broadcasting is migration of the cable operators to Digitization through digital mode for Cable TV in the four metros to start with. The biggest advantage of digitization is the improved quality of content. This would lead to overall change in the revenue sharing and further increase in FDI in the Entertainment sector. The Television Networks (Regulation) Amendment Bill of 2011 enshrines in law the Indian Government‘s goal of moving all Analogue Broadcasting to Digital signals. The process will be implemented in a series of phases, but the Bill’s ‘sunset clause’ stipulates the total switch-off of analogue signals by 31 st March, 2015. Regulations governing foreign investments in the radio, film and television industry have been reworked favourably by the government. Presently FDI up to 100% is allowed in the Film and Advertising industry and 100% in TV broadcasting (except news). The Government has also increased FDI limits for DTH and IPTV from 49to 74% respectively. ASSOCHAM has been doing a flagship program on Entertainment and Media called FOCUS since 2007. FOCUS has been officially supported by the Ministry of Information and Broadcasting, Government of India since it’s inception.
Transcript of ENTERTAINMENT AND MEDIA SECTOR.docx
ASSOCHAMENTERTAINMENT AND MEDIA SECTOR
In the Entertainment and Media sector one of the most important steps taken by the Ministry of Information and Broadcasting is migration of the cable operators to Digitization through digital mode for Cable TV in the four metros to start with.
The biggest advantage of digitization is the improved quality of content. This would lead to overall change in the revenue sharing and further increase in FDI in the Entertainment sector.
The Television Networks (Regulation) Amendment Bill of 2011 enshrines in law the Indian Governments goal of moving all Analogue Broadcasting to Digital signals. The process will be implemented in a series of phases, but the Bills sunset clause stipulates the total switch-off of analogue signals by 31st March, 2015.
Regulations governing foreign investments in the radio, film and television industry have been reworked favourably by the government. Presently FDI up to 100% is allowed in the Film and Advertising industry and 100% in TV broadcasting (except news). The Government has also increased FDI limits for DTH and IPTV from 49to 74% respectively.ASSOCHAM has been doing a flagship program on Entertainment and Media called FOCUS since 2007.
FOCUS has been officially supported by the Ministry of Information and Broadcasting, Government of India since its inception.
