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HELPING ENTERPRISES HARNESS CUSTOMER DATA

Solving enterprise marketing’s biggest headacheYour customers expect unique personalized experiences, and you need to comb through multiple customer data sources to provide it. And to truly personalize and scale customer experience, you face ongoing challenges:

Transitioning from complex to simple, from many to one. This is enterprise marketing’s biggest headache in trying to provide the data-driven personalized experience consumers demand.

Investing in cloud technologies to effectively

harness big data

Coordinating your scattered data

landscape

Meeting the demands of ever-changing customer

behaviour in real time

Adopting Artificial Intelligence and smartly utilizing the

bandwidth of expensive data science resources

Totally compatible Customer Data Platform (CDP)Regardless of the content you create, the campaigns you run or the tools you use to customize your customers’ experience, your marketing ROI will only be a shadow of what it could be until you can synthesize and understand your data. Solving your disparate customer data problem should be your highest priority.

A CDP is a data accelerator that harnesses all types of customer data regardless of origin and structure.

It builds a universal unique profile for each customer through identity resolution. It activates the data to the right marketing channel in your existing marketing technology stack through any type of format, real time connections and schedule. It also addresses the upstream data problem, centralizing customer data in accordance to your data security and privacy governance.

Brands that trust Quaero

Quaero Enterprise CDP not only solves enterprise marketing’s biggest headache, it also deploys inside your enterprise cloud, so your data can stay put. This gives you total control over your data by:

Leveraging all your current technology infrastructure investments, including AI

Giving you one platform easily accessible by all stakeholders of your customer data

Operating virtually within the bounds of your own data privacy governance

Why Quaero CDP

Universal unique profile of all customers

Central segmentation and AI modelling capabilities

Agnostic activation with any marketing technologies

Operates within your existing customer data architecture

Quaero Enterprise CDP takes a matter of weeks to deploy, and it seamlessly addresses many of your customer data problems to improve marketing performance:

Who should use Quaero Enterprise CDP

Marketers Analysts Data ScientistsMarketers have a single platform that allows them to segment, manage and

operationalize data flowing to their marketing channels.

Analysts get centralized access to all customer and marketing data

with flexibility to create reports and dashboards as detailed or as high

level as they need.

Data experts have a single intuitive interface to deploy their models and organize the data they want through

internal and external channels.

How Quaero CDP works

HarnessingData 01

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UniversalCustomer Pro�le

Segmentation

Signalization

Attribution &Reporting

Activation

About QuaeroQuaero is a world-class data management and analytics company and the creator of the industry’s leading enterprise customer data platform (CDP). For over 20 years Quaero has driven customer and partner success by synthesizing disconnected first and third party data sources into actionable intelligence and focused customer engagement. Quaero works and partners with some of the most recognized brands in the world. The company has offices in Charlotte, North Carolina and Bangalore, India.