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April 2013Luis Font – CEO & Founder

Twitter: @lluisfont

@Zyncrohttp://blog.zyncro.com

Enterprise Social Network Adoption

The Reality “Show”

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No matter how many tools you deploy&

how much money you spend…

without the right Change Management Program,

Your Enterprise Social Network (ESN) project will fail…

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Zyncro

Use

rs

Time

Volu

ntar

y ad

optio

n

Colla

bora

tive

cultu

re. C

ompl

ete

com

pany

ado

ption

Team Collaboration

Enterprise Information Integration

Microblogging

Microblogging

Social Data Warehouse

Microblogging

Voluntary

Microblogging

Microblogging

Adoption Strategy

Zyncro believes in transforming the company culture by giving social functions to all aspects of the organization

Client Involvement

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“Ooh, it takes every kind of peopleTo make what life’s about, yeah

Ooh every kind of peopleTo make the world go round”

(Robert Palmer)

… and companies are no different

True Facts about ESN Projects

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#1 The Hyperconnected

• He’s everywhere: Facebook, Twitter, Instagram, Foursquare, Flickr, Soundcloud…

• He posts all the time, even when he’s talking to you

• Sometimes he loses touch with reality

• He can be a great ally • Just be careful to prevent him from

filling your ESN with unnecessary messages

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#2 The Geek

• He knows everything about technology• He loves new devices, tools…• He may support the adoption of new

social tools

• BE CAREFUL: sometimes he can be a FALSE FRIEND

• Over demanding in features that nobody is going to use

• He doesn’t understand the key importance of design & usability

• Often he thinks that he can do it on his own using open source

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#3 The Digital

• She uses technology as a tool, and knows how to be productive

• She loves online shopping, ebooks, Whatsapp, Dropbox, WebEX,…

• And believe or not… she’s also connected to the real world!

• She can be you best friend!

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#4 The New Digital

• He really wants to know more about technology

• Sometimes, he’s a little bit scared about it

• Other times, he’s absolutely amazed about the things that he can do with a device

• With the right training and support, he will be a powerful friend

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#5 The Senior

• His main problem is the lack of skills using the computer

• His lack of skills generates fear and frustration

• He needs training, coaching and patience, because it is going to take a while to get him onboard

• He has a valuable knowledge to transfer to the company and engaging him will generate a lot of added value

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#6 “Too late for me”

• She doesn’t like technology and she doesn’t like change

• She still uses an old Nokia cell phone• Obviously, she complains about all her

friends using Whatsapp

• Even with training, care and support, she’ll be one of the most difficult profiles to engage

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#7 “Against The World”

• No matter how hard you try, you are not going to engage him

• Cynical, negative and destructive• The Enterprise Social Network is

another tool of the company to control him.. or another useless new technology that is going to disappear in few years after spending a fortune

• He’s not going to share anything with anyone

• Forget it, he’s not going to engage

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Voluntary Adoption

Training & Communica

tion Plan

Engagem

ent Plan

Open Collaborati

on Culture

Mission Im

posible

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100%The Cruel Reality

Corporate Culture Transformation

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Want to learn more?

http://en.blog.zyncro.com/

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WWW.ZYNCRO.COMtwitter: @zyncrohttp://blog.zyncro.com

YOUR Enterprise Social Network