Enterprise Navigation (KM World 2007)
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Transcript of Enterprise Navigation (KM World 2007)
Enterprise NavigationEnterprise NavigationEnterprise NavigationEnterprise Navigation
Bradley P. AllenFounder & CTOSiderean Software, Inc.
KMWorld & Intranets 2007
November 7th, 2007
Bradley P. AllenFounder & CTOSiderean Software, Inc.
KMWorld & Intranets 2007
November 7th, 2007
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
Siderean Software: Helping People Master Discovery
• Founded 2001• Venture funded 2004
– Clearstone, Innocal, Red Rock
• Headquarters in LA, offices in NYC, Boston, Chicago and Menlo Park– 25 employees– 35 customers
• Visionary status in 2007 Gartner Magic Quadrant for Information Access
• One of the 2007 KMWorld “100 Companies That Matter in Knowledge Management”
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
When Search Fails
RAWLSTON
Here's a man who might have been President. He's been loved and hated and talked about as much as any man in our time - but when he comes to die, he's got something on his mind called "Rosebud." What does that mean?
GIRL
What about Rosebud? Don't you think that explains anything?
THOMPSON
No, I don't. Not much anyway. Charles Foster Kane was a man who got everything he wanted, and then lost it. Maybe Rosebud was something he couldn't get or lost. No, I don't think it explains anything. I don't think any word explains a man's life. No - I guess Rosebud is just a piece in a jigsaw puzzle - a missing piece.
RAYMOND
Throw that junk in, too.
Camera travels to the pile that he has indicated. It is mostly bits of broken packing cases, excelsior, etc. The sled is on top of the pile. As camera comes close, it shows the faded rosebud and, though the letters are faded, unmistakably the word "ROSEBUD" across it. The laborer drops his shovel, takes the sled in his hand and throws it into the furnace. The flames start to devour it.
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
When Search Fails
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
vs.
Meanwhile, The Problem is Changing
• Search is no longer sufficient to meet people’s needs for findability
• People don’t know what’s available to them, much less what to type into the text box
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
The New Requirements
• A shared, unified view of the scope of available information
• Zero in on relevant information quickly
• Find and follow relationships
• Share and organize findings with others
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
From Search to Navigation
KeywordKeyword
KeywordKeyword
KeywordKeyword
Search Relational Navigation
ConceptConcept
Faceted Navigation
Querying “bags of words”
Slicing and dicing homogeneous objects
guided by trees of concepts
Navigating through a network of related
heterogeneous objects
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
The Ascendant Role of Metadata
• The convergence of data and content means “everything is metadata” (David Weinberger)
– Coming from database records, documents, user-generated content, etc.
• Metadata brings relationships, and therefore meaning, to the fore
– Traditional text search throws relationships away
• Taxonomies are a key special case of metadata
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
The Semantic Web: A Web Of Metadata
• An architecture for capturing meaning and organizing information using metadata on the Web– “a universal medium for information exchange …
giving computer-understandable meaning (semantics) to the content of documents on the World Wide Web.” (Tim Berners-Lee)
• A great notion, poorly marketed and fitfully adopted– Until now
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
The Practical Value of the Semantic Web
• By using SW technology to:– Stitch information from separate silos into a unified information
architecture– Make relationships between pieces of information formally
explicit using standard vocabularies
• We can get information access and discovery solutions with:– Increased differentiation (and hence traffic) through greater
findability– Faster implementation times through leverage of standards– Lower total cost of ownership through the ease of modification
and extension
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
Semantic Web Standards in the Library CoP
• Emerging standards for bibliographical data are moving to adopt SW approaches– Example: RDA in
DCAM/RDF
• This will be a historic transition in cataloging and resource discovery
“Re-expressing our data so they can be read by the Semantic Web is an avenue for retaining that which is good about our view of data … leaving behind the weak, antiquated, solipsistic characteristics of our encoding practices.”
- Karen Schneider, CCLA
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
The Role of Taxonomies
• Taxonomies provide the navigational “glue” that binds information objects of different types by subject facets– Taxonomies (thesauri, controlled vocabularies) are represented
using a standard ontology (SKOS)
• Other facets come from asset, relational and usage metadata– Other ontologies (DC, FRBR, etc.) come into play here
• Together the provide the basis for zeroing in on and pivoting across information resources
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
LuceneLucene
Documentum
Sharepoint
RSS/Atom
Ontologies &Taxonomies
Oracle
XRBRInformation
View
XRBRInformation
View
Web 2.0NavigationExperience
Web 2.0NavigationExperience
Keyword SearchKeyword Search
Seamark Navigator 4.5
MetadataPipeline
MetadataPipeline
Intranet/KM
Internet
• Out-of-the-box• Secure
• Brandable• Scalable
RDFStore
RDFStore
Nstein
Inxight
Lexalytics
OracleSES
OracleSES
GoogleEnterprise
GoogleEnterprise
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
“I, for one, think this is the coolest app ever to appear with an Oracle.com header on it - by far.”
- Justin Kestelyn, Editor in Chief, Oracle Technology Network
Case Study: Oracle
• Oracle.com suffered from limited, static navigation– A problem for customers,
partners and press
• Solution: add Seamark-powered discovery applications
• Result: lower costs, enhanced revenue opportunity and thought leadership
• Link: http://events.oracle.com
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
Case study: Environmental Health News (EHN)
• Aggregating content from hundreds of Web pages daily
• Adding value at the metadata level to the Web at large for a focused community of interest– Policy makers– Activists– Researchers
• Link: http:/environmentalhealthnews.org
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
Case Study: Pharmaceuticals
Medical terms, test events, reports, study authors, compounds,
protocols
Content repositories of pre-clinical and clinical trials, clinical test DB
Navigate over clinical documents and
records
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
Case study: NASA JPL
• Aggregating multiple content repositories and structured trouble ticket databases
• Using corporate vocabulary for high precision access
• Providing access and discovery across all project information for managers and engineers
• Implemented in weeks
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
Case Study: Financial Services
People, services, products,
organizations, responsibilities
People directory DB, IT services DB, HW/SW
product DB
Navigate over products and services
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
The Integration of Folksonomies and Taxonomies
• Folksonomies can make taxonomies more responsive– To individuals and groups
• Taxonomies can make folksonomies more responsible– To organizations and institutions
• The two can be represented using the same ontology (SKOS) and themselves be tagged in editorial workflow
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
PublishersContributor
s
Advertisers
Consumers
Tags, attention
Ads and links
Tags and leads
Tags
Digital assets, taxonomies
Tags
Tags, attention
Digital assets, taxonomies
The Folkso-Taxo Value Chain
• Publishers– User-generated metadata increases
the value of core content and data offerings
• Contributors (enthusiasts, editors, remixers, librarians, customers)
– Tools for remixing, tagging, annotating and playlisting content and data enhance value at the metadata level
• Consumers– More navigable rich data and content
• Advertisers– Higher-yield ads higher precision
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
Case Study: News Media
Topics, people, organizations, sources
RSS/Atom feeds from multiple Web sources, proprietary premium
content
Navigate over aggregated news stream filtered by editorial tagging
Copyright © 2001-2007 Siderean Software, Inc. All rights reserved.
Summary
• People are looking beyond traditional search solutions to meet emerging requirements for information access and discovery
• Metadata, through its expression through Semantic Web standards, can yield cheaper, more powerful solutions to address these requirements than traditional approaches
Siderean Software, Inc.390 North Sepulveda Blvd.Suite 2070El Segundo, CA 90245-4475 USA
+1 310 647-4266
http://www.siderean.com
Siderean Software, Inc.390 North Sepulveda Blvd.Suite 2070El Segundo, CA 90245-4475 USA
+1 310 647-4266
http://www.siderean.com