Geo-OptimizingGeo-Optimizing Supply Supply Chains using SOAChains using SOA- - Business Case for SKFBusiness Case for SKF

• Concept Overview• What is SOA?• Business Simulation using SOA• What are Mashups?

• Space time Simulation• Simulating business functions in space and time• Geo-optimizing space-time business functions

Presentation Objectives

• MAGMA Detail & Demo• Module Overview• Demand Driven Supply chain• Identifying supply bottlenecks• Excess Inventory scenario• Batch recall – Identifying defective inventory• Global Supply-Network optimization

• Wrap-up Smart Analytics using Google – SAP SOA solutions

What is a Mashup?

Interface with Real time Systems

Internal BI DataShopping Services

Market Data

Mashup - SOA

SOA Optimization Opportunity

Demand Supply Paradigm

• What is Magma Ecosystem™ Spatial Analytics ?• Addressing Real Time Application issues• Visual Analytics• Spatially Actionable Processes• View your Spatially distributed Business processes easily

• Advantages of Spatial Analytics• Provides a “Truman Show” Workspace• Summarized and Detail Information at a click of a button • View Thematic information (e.g. Demand and Supply)• View Physical Assets, Field Deployments• Overlay information sets from disparate sources• Gain new insight into Business models and processes

• Study factors that affect your Business• Overlay with external information like Customer demographics• Study your business response to Weather, Fault Lines, Traffic conditions• Involve business parameters that were never before considered

Introduction

Demographics

Yield Optimizatio

n

Customer Distribution

WeatherBillboard

Visualizations

External InfluencersExternal Influencers

Traffic Conditions

Exception Visualization

Pattern Recognition

ABM (Business ABM (Business Modeler)Modeler)

“What If” Analysis

Thematic Replays

Magma for CPG & Retail

Thematic AnalysisThematic Analysis

SAP Integration

Demand vs. Supply

Demand and supply

Metrics

Outage Analysis

Physical VisualizationPhysical VisualizationStore

Layouts

Marketing analytics

Consumer Visualization

Merchandizing

SimulationsSimulations AnalyticsAnalytics Ground RealityGround Reality

Influence of Every day life parametersInfluence of Every day life parameters

Google Earth™Client

Data Acquisition

The “Truman Show” Dashboard

SAPSAP CRMCRM DbDb

Enterprise Applications

GPSGPS Asset TrackingAsset Tracking

Operational

CADCAD Super Market Diagrams

Super Market Diagrams

Document Management

AmazonAmazon GoogleGoogle EBayEBay

Customer Demographics

Customer Demographics

• Viewing Customer distribution• Analyze Demand behavior by region• Product penetration analysis• Success simulations• Consumer Distribution

Understanding Demand

Understanding marketing dynamics

Poor Demand for Products (Red)

Top Demand for Products (Blue)

Green Indicates Consumer Distribution

The Yellow Pages of SOA Services

Understand the distribution of distributors

Understanding Regional Demand

Understanding Demand against the competition

Understand product market share by region vs. competition

Web service calls fetches regional demographics and understand regional spend and consumption behavior

Run optimization scenarios to fetch the best product sale proposition

Demand and Supply analytics

• Studying Demand, Supply, Forecasting• Plot Supply (shown in green). The shading represents supply by area• Plot Demand (shown in red). The shading represents demand by area• Overlay supply and demand, intersection represents “Demand v/s Supply”

Supply Demand

Identifying optimal Supply Levels

• Predicting Supply levels based on Forecast (Integration with ERP / Supply chain)

• Perform “What-if” Analysis of demand v/s supply, to derive optimum supply value• The intersection represent the overload point• Slide the “Slicer plane”, till the optimum tip-over is identified• Identify areas of supply outage

Identify Demand Zones

Long term Distribution Forecast

Delivery Capacity

Forecasted demand

• Long term planning• Understand Seasonal trends on regional inventory levels• Retail prosperity, Grid demographics, income modeling• Demand and Supply Forecasting

Understanding your supply network

• Identifying Supply Networks• Simulate distribution of inventory in space and time• Identify bottlenecks in your supply chain• Demand and Supply Forecasting

kkumar@enterprisehorizons.com