Unlock the Benefits of Enterprise Engagement The Enterprise Engagement Alliance (EEA), a coalition of leading organizations dedicated to promoting and expanding the philosophy of engagement in business, will make social networking and interactivity a key learning component of its education program for the first annual EEA Networking Expo, June 3-5, 2010, at the Doral Arrowwood in Rye Brook, NY.

One of the key objectives of the EEA Networking Expo is to help organizations and manage-ment create a formal blueprint for the practical implementation of Enterprise Engagement strategies and tactics. Unlike traditional conferences, the Enterprise Engagement Alliance will involve business practitioners in the development and sharing of content in order to tap the expertise of as many people as possible to create the Networking Expo education program and an Enterprise Engagement Best Practices Manual.

Expert speakers will share information on Enterprise Engagement and then facilitate interactive sessions on key elements of engagement. This education concept is based on the premise that attendees will learn more, and organizations will derive greater benefits, if they hear from the broadest possible number of viewpoints.

Who ShoUld AttEndManagement in sales, marketing, human resources, corporate communications and finance seeking to gain a better understanding of how they can profit from engagement, both for their organizations and themselves.

BEnEFItSn Access to latest financial benefits and return-on-investment data of engagement strategies

and tactics.

n The ability to gain practical insights on how to maximize engagement of customers, channel partners, salespeople, customer service and operations employees.

n An opportunity to learn not only from experts, but from others on the front lines of engagement.

n The ability to contribute to the first-ever Enterprise Engagement Best Practices Manual that will be distributed free of charge to all participants following the Expo, highlighting the names and companies of those who participated.

REgIStRAtIon FEE$329 for Regular Attendees$199 for Enterprise Engagement Alliance corporate supporters and sponsors*Exhibit hall access: Free of charge**Conference registration not required for Exhibit Hall access.

JUnE 3-5, 2010doral Arrowwood Rye Brook, n.Y.

topIcS covEREdthe EEA networking Expo will cover such key issues as:

n What is Enterprise Engagement and what does it mean to my organiza-tion?

n What are the economics of Enterprise Engagement?

n What do I personally need to know about Enterprise Engagement to advance my career?

n What are the key tactics of Enterprise Engagement?

n What steps can our organization take to better align engagement efforts?

n how does Enterprise Engagement affect:

– consumer marketing – channel management – Sales management – Employee recognition

n What is the impact of Enterprise Engagement on the use of:

– leadership – training – communications (including face-

to-face, digital, and promotional products)

– technology Register at EEAExpo.orgSpace is limited; so register now. Full refund available until June 2, 2010.

dElIvERABlES the result of this two-day event will be a manual entitled Enterprise Engagement: A Practical Guide to Maximizing Financial Performance Through People that will be distributed free of charge to all attendees. It will include a synopsis of the sessions on rewards and recognition best practices.

located

10 minutes from Westchester county

Airport and 40 minutes from Manhattan and

new York city’s laguardia

Airport

Enterprise Engagement Alliance Networking Expowww.EEAEXPO.org

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Employee Management: Allan Schweyer, Chairman, Enterprise Engagement Alliance; Partner, Center for Human Capital Innovation

consumer Marketing: don peppers Principal, Peppers & Rogers Group

channel Marketing: Rodger Stotz, Principal, Delta Qi Consulting

vendor Management: nicole harris, Director of Merchandise & Sourcing, Maritz

Sales Management: Bill healy, Professor of Sales, Russ Berrie Institute, William Patterson University

daily plannerWEdnESdAY, JUnE 2hosted buyer arrivalsEvening Reception and Dinner; optional golf and tennis upon arrival

thURSdAY, JUnE 3plenary Session9 am-9:50 am: Enterprise Engagement Best practices profile: Annual Winner of the Enterprise Engagement Award To kick off the event, this year’s winner of the annual Enterprise Engagement Award will demonstrate how a combination of employee engagement and customer satisfaction drives performance and profits. This session will address how an organiza-tion can positively affect these outcomes by creating a more equitable alignment of all key stakeholders. The winning company will show how it breaks down barriers across the organization and translates that process into ongoing performance improvement efforts by fostering greater understanding and eliminating “silos.”presenters: To be announced

Breakout SessionsImprove performance by Maximizing Alignment and Breaking down Barriers Across customer, channel partner, Sales, Employee and vendor AudiencesGain a competitive edge by learning about how to better align engagement across every key audience in business, from customers and channel partners to employees and vendors. You’ll get practical information about the latest trends from top experts. Bring your biggest challenges or questions to get expert advice, not only from speakers but from other people in other organizations facing similar issues. Each session will help you explore:n Strategies to break down silos to foster alignment across the organization n How to gain a competitive edge by better engaging your critical audiencesn How to work more efficiently by taking advantage of technologyn The most efficient ways to identify the people vital to your business, whether internal or external audiencesn How to foster better intra-company com-munication to enhance alignment across your customers, channel partners,

thursday Exhibit hours:10:30 am to 3:30 pmthursday conference hours:9:00 am to 4:30 pmFriday Exhibit hours:10:00 am to 4:00 pmFriday conference hours:9:00 am to 3:00 pm

Improving performance through Engagement; Breaking down Barriers to Success Enterprise Engagement is a new approach to improving performance based on engaging the key people (customers, channel partners, employees, and vendors) in a way that was never before possible. This program isn’t only about how it’s done, but how it should be done based on research and the practical experience of practitioners and your fellow attendees. Learn about the emergence of a new business dedicated to helping organizations improve performance through people.

Answers to your questions and challenges about engagement will come not only in the education sessions, but in roundtables immediately following each session, during which attendees can share ideas among themselves and with the presenters on better ways to engage people across the organization.

On Thursday, June 3, sessions will focus on the critical audiences in business: Consumers, Channel Partners, Salespeople, Employees and Vendors. Sessions on Friday, June 4 will focus on the critical tactics of engagement: Performance Measurement, Communication, Surveys and Polls, Technology, Employee Recognition, Loyalty Programs and Incentive Programs. All attendees will get a blueprint for the implementation of Enterprise Engage-ment based on key findings from all of the interactive sessions that can be applied at the strategic and tactical levels.

EdUcAtIon pRogRAM dIREctoRS (photos from l-R.)

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employees, and vendorsn Bring your questions, challenges, and issues; time is built into each session and for after the session to pose questions and share solutions with colleagues.

10 am-11 am session (plus optional roundtable)Enterprise Engagement and consumer Marketingpresenter: Don Peppers, Principal of Peppers & Rogers Group

11:15 am-12:15 pm session (plus optional roundtable)Enterprise Engagement and channel partner Marketingpresenters: Rodger Stotz, Principal of Delta Qi ConsultingEyal Danon, President of IGNITE, on creating channel and customer advisory councils.

11:50 am-2 pm Buffet luncheonBuffet luncheon for attendees and sponsors in the Doral Arrowwood’s Atrium restaurant, adjacent to meetings and exhibits.*Included in the paid conference fee, or $30.

1 pm-2 pm session (plus optional roundtable)Enterprise Engagement and Sales Managementpresenters: Bill Healy, Professor of Sales Management, Russ Berrie Institute, William Patterson University, on the link between engage-ment and sales.Keith Rosen, President of Profit Builders Inc., on the role of sales management.

2:15 pm-3:15 pm session (plus optional roundtable)Enterprise Engagement and Employee Managementpresenters: Allan Schweyer, EEA Chair and Partner, Center for Human Capital InnovationDr. Fiona Jamison, Senior Vice President, Spring International, on how to foster greater organizational alignment.

3:30 pm-4:30 pm session (plus optional roundtable)Enterprise Engagement and vendor Managementpresenter: Nicole Harris, Director of

Merchandising & Sourcing, Maritz

4:30 pm Wine tasting and twitter demoGet a taste of wine and a demo of social-networking at the same time. Attendees can attend a free wine tasting and then tweet their reviews.

thursday post-Session Activities 5 pm-7:30 pm At Leisure: golf, tennis, poolside relaxation, etc.7:30 pm (Optional)Evening Reception and Dinner, with entertainment by the Unexpected Boys

FRIdAY, JUnE 4plenary Session9 am-9:50 am: leadership and training: Breaking down Silos to Improve performance(optional breakout in adjacent meeting room open to Conference attendees only)

Organizations increasingly get it: silos decrease sales and performance. The question is: how to bust through those silos to foster alignment and engagement across the organization? This session will address the critical advantages to fostering alignment and address how companies are using leadership training at all levels of the organization to ensure that there is a consistent message and actions related to continually satisfying and anticipating customer needs, and fostering a committed team of employees, channel partners, and vendors.presenters: Jim Haudan, CEO, Root Learning and the author of the book, “The Art of Engagement” about how to translate corporate strategy into employee engagement throught the use of Learning Maps™ and simulations.Andrew Kimball, CEO, Qube, on how to improve engagement and performance with dynamic learning.Doug Stover, Eastern Regional Partner, Gallup Organization, on the critical issues of breaking down barriers and fostering alignment across the organization.

Breakout SessionsGet a fresh insight on the best practices

related to the use of key engagement tactics such as Leadership Training, Com-munication, Performance Measurement, Rewards & Recognition, Loyalty Strategies, Technology and Incentive Programs. note: All sessions are followed by an optional roundtable discussion between attendees and speakers.

10 am-11 am session performance Measurement The economic efficiency of enterprise engagement and the benefits of an inte-grated approach to communication and performance management calls for a new level of measurement. At a time when companies increasingly have to address multiple audiences to maximize perfor-mance, today’s performance measures have to cross traditional barriers in order to provide the information and feedback organizations require to continually antic-ipate customer needs and innovate. This session will address how organizations can leverage technology to continually measure results and capability across the organization in a way that can be used to improve performance.presenters: William Schiemann, Ph.D., CEO, Metrus Group, on the use of scorecards and metrics to improve performance across the organization. Mitch Rubin, President and Founder, ExamBuilder, on strategies to use tests and exams to identify performance improve-ment opportunities and gaps.

11:15 am-12:15 pm communication Aligning external and internal audiences requires an entirely new way to look at organizational communication to make sure that what gets marketed to customers gets delivered by channel partners, em-ployees, and even the supply chain. This session looks at how organizations can use new communication strategies to make better connections across the organiza-tion in a way that continually reinforces the steps to maximum alignment and performance. The panel includes experts on various forms of communication to discuss how they can be better integrated

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to improve performance and results.presenters: Bruce Browning, President, Magjak Printing, on digital printing and audience engagement. Paul Kiewiet, Principal of BrandKiwi, LLC, an affiliate of Mercury Promotions and Fulfillment, on the three-dimensional elements of promotional products.Paul Hebert, Managing Director and lead consultant for I2I, on how social networking can be integrated into external and internal marketing programs.Sandra Daniel, President and CEO of FIRE Light Group, on the role of meetings.

11:50 am-2 pm Buffet luncheonBuffet luncheon for attendees and sponsors in the Doral Arrowwood’s Atrium restaurant, adjacent to meetings and exhibits.*Included in the paid conference fee, or $30.

concurrent Breakout Sessions

12:30 pm-1:30 pmnote: All sessions are followed by an optional roundtable discussion between attendees and speakers.

Surveys and polls Key to performance improvement is better understanding the needs and issues faced by your key audiences, whether they’re consumers, business channel partners, salespeople, or vendors. Today, technology makes it possible to collect and correlate information across audiences on a real-time basis in a way that speeds up the ability to implement corrective action. This session gives you insight into the different types of polling and survey technology and the relative advantages of each.presenters: Chris Cottle, Senior Vice President, Allegiance, on how to better collect and correlate engagement information across the organization to foster alignment and common purpose. Thomas Agnew, Senior Consultant, Hay Group Insight, on how to use survey data to better align employee behavior with corporate objectives.Steven Green, President and Founder, Pollstream, on how to create a better dialog between customers and employees.

technology This session will address the critical role played by technology in engagement, showing how organizations can use their Web sites and technology for customer relationship management, incentive programs, learning and technology to enhance alignment, capability and results. presenters: Ginger Conlon, Editorial Director, 1to1 Media/Peppers and Rogers Group, on the state of engagement technology.Jeff Dalton, president, Paramax, on incentive program software. Paul Hebert, president, I to I Align, on social networking. Bruce Bolger, president, Solata Technology, on the capabilities of Web portals.

concurrent Breakout Sessions

1:45 pm-2:45 pmnote: All sessions are followed by an optional roundtable discussion between attendees and speakers.

Employee Recognition and Alignment Today’s recognition programs aren’t just about service awards any more. What gets recognized and how can have a key im-pact on what employees do to anticipate and address customer needs or to support organizational objectives. This session will address how recognition can be used to help engage both internal and external audiences to improve results.presenters: Lisa Masiello, Vice President, Technology & Operations Group (TOG) Recognition Manager at Wells Fargo and located in Charlotte, NC, on the role of technology in recognition. Kevin Cronin is a Recognition and Reward Consultant residing in Atlanta, GA and President of Recognition Professionals International.

loyalty programs: 360-degree consumer products Traditional customer loyalty programs focus on carrots. Today, organizations are looking at how they can add another dimension to their loyalty strategies by informing, creating special experiences, fostering two-way dialog, and creating a community, all in a way that can be

measured like never before.presenters: Bill Hanifin, Managing Director, Hanifin Loyalty LLC., on strategic loyalty strategies. Ragy Thomas, founder and CEO of Sprinklr, on social media. Larry Filler is a partner with the Boire Filler Group (BFG), on measurement and analytics.

Breakout Session

3 pm-4 pmnote: this session is followed by an optional roundtable discussion between attendees and speakers.

Incentive programs in the post-carrot Era Companies today are looking beyond carrots to improve performance through engagement and alignment. There’s an increasing desire to look at both intrinsic and extrinsic motivators to inspire people in a sustainable way. This session will look at how organizations can reshape the way they use traditional incentive and reward programs to not only achieve organizational goals but build better, more enduring relationships.presenters: Ron Randolph-Wall, Chief Executive Officer and Founder of Quantum Loyalty Systems™, on the changing role of card-based programs. Dave Peer, CPIM, VP, Client Services, Hinda Incentives, on the ideal ways to use branded merchandise rewards to engage people. Melissa Van Dyke, President, of the Incentive Research Foundation, on the role of travel in the new engagement environment.

Friday post-Session optional Activities 4 pm-7:30 pm At Leisure: golf, tennis, poolside relaxation, etc.7:30 pm (optional)Evening Reception and Dinner

SAtURdAY, JUnE 5 Optional Extension8 am-9 am Buffet Breakfast9 am-12:30 pmGolf tournament / tennis with box lunches

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