Enterprise 2.0. How Iron Man would work...
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Transcript of Enterprise 2.0. How Iron Man would work...
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Enterprise 2.0: Culture. Strategy. Software.
Emiliano PecisPrincipal Sales Consulant
Culture.Strategy.Software.
Enterprise 2.0. Tony’s problem
“Tomorrow, Tony will have to explain the new features of a new product (never seen before), to a new customer (never seen before).
Enterprise 2.0. Tony queries…
• He connects to his E20 console and queries his Social Search Engine using the customer’s name as a single keyword.
• The social search engine returns results categorized by tags, sources, etc). This special engine uses:
• recommendation engine: aggregating bookmarks and tags of all colleagues to maximize the collective intelligence knowledge
• reputation engine: privileging most authoritative sources
Enterprise 2.0. Tony receives…
• The social search engine understands (from the tags) that Tony is searching for a “customer”, so it queries just the customer database (e.g. CRM)
• This database contains several info added directly by the colleagues (who have a “karma” or “reputation” greater than or lesser than others)
• From the recommentation engine it takes informations more bookmarked by the colleagues
• From the reputation engine it understands who are the most authoritative colleagues who are related to that customer
Enterprise 2.0. Tony thanks…
• If the results coming from the social search engine were useful, Tony thanks the system with a “I like it” to make the search engine more intelligent
• The E20 console checks if the expert is online, if so allows Tony to chat with him with a simple click
• If Tony is satisfied with the expert’s answers, he gives a Kudos to him/her in order to increase his/her “reputation”
Enterprise 2.0. The luck of Tony…
Tony doesn’t know what
the word “email” mean…
Enterprise 2.0. Post debate film…
• A new company culture is needed. A culture based on both the importance of a effective knowledge sharing, and meritocracy
• A new company strategy is needed. A company must believe in their employees, making them fundumental nodes of their network
• The software must be able to see and orchestrate all needed processes
Culture.Strategy.
The Culture. The barriers to overcome…
• Information sharing is more productive
• Endowment effect: people place a higher value on objects they own than objects that they do not (e.g. email)
• 1% rule: more people will lurk in a virtual community than will participate
The strategy. The company must…
• To base everything on meritocracy (kudos, karma, rating, voting, answers)
• Stimulate serendipity (mashup towards external and internal resources)
• Facilitate “aha moments” (problem solving, BI, aggregating contents)
The strategy. Drop the pilot…
From Hutch Carpenter’s blog
The strategy. The company must convey new ideas (please, not by email :)
Enterprise 2.0 Hero
Andrew McAfee
Scientist at the
Harvard Business School
amcafee
A software Enterprise 2.0 must be:
• Freeform. The technology does not in any meaningful way impose, hardwire or make and enforce assumptions about workflows, roles, privileges, content and decision-right allocations (groupware like LotusNotes are NOT freeform)
• Frictionless. Users perceive it to be easy to participate in the platform, and can do so with very little time or effort
• Emergent. Mechanisms of online emergence are: linking, tagging, following, etc
The software must be based on WOA (ReST ready) in order to…
• enable the integration using mashup
• take advantage of cloud computing
• facilitate the cooperation between different company invoking remote API
The software must be complete
• Must be “technology aware” to recognize all involved environments: from applications (crm, erp, etc) to custom applications
• Enterprise 2.0 use all systems/tools that are below the portals (collaboration, BI, adapters, integration)
• Integrating all “the best of breed” (open source?) could be too expensive
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Webcenter 11g The overview
Webcenter Spaces is frictionless
Webcenter Spaces is frictionless
Webcenter Spaces is freeform
Webcenter Spaces is freeform
Webcenter Spaces is emergent
Webcenter Spaces is emergent
Q&A