Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Context
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Transcript of Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Context
Enterprise 2.0 – Evaluating the
Effectivity of Social Media for
Learning in Corporate Contexts
MicroLearning 5.0
Innsbruck | July 8
Joachim Niemeier (@JoachimNiemeier)
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 2
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 3
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 4
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 5
Social Web – Expectations from Enterprises
To be informed with a speed and performance just like on Twitter
To network with colleagues like on Facebook, LinkedIn or XING
Collaborate with colleagues and organize information as on Wikipedia
Instant messaging, exchange of documents and group communication like on Skype
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 6
Social Web – Expectations from Enterprises
To be informed with a speed and performance just like on Twitter
To network with colleagues like on Facebook, LinkedIn or XING
Collaborate with colleagues and organize information as on Wikipedia
Instant messaging, exchange of documents and group communication like on Skype
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 7
How will we work tomorrow?
Arbeiten in Netzwerken und
Communities Arbeitswelt 2.0
Today‘s Work Environment
Collaboration Tools
Collaboration
low
high
low high Technology
Adopted from: http://www.workingwikily.net/Working_Wikily_2.0.pdf
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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http://www.flickr.com/photos/5tein/2347819459
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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How we will work tomorrow?
Work in Networks and Communities
Workplace 2.0
Today‘s Work Environment
Collaboration Tools
Collaboration
low
high
low high Technology
Adopted from: http://www.workingwikily.net/Working_Wikily_2.0.pdf
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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Case 1: Social Media Academy
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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Case 1: Social Media Academy
Webinar and additional chat
opportunities with high profile
experts („Believe Mode“)
Collaborative learning in
communities („Design Mode“)
Some potential for public
learning described
Source: http://clive-
shepherd.blogspot.com/2011/06/why-we-need-
less-instruction.html
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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Case 2: Enjoy Social Media (Bayer AG)
Source: http://www.slideshare.net/etrude/bildungskongress-knowhowag-
mai2011enjoysocialmedia/15
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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Example Assignments for the Social Media Journey
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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Case 2: Enjoy Social Media
No dedicated lectures or expert
presentations
Focus is on creating a social media
experience no matter which tools the
participants are using
(Joint) work on activities supported by (open |
micro) content from the web and how-to
material
Reflection of learning experiences in a
personal blog
Regulary feedback sessions (webinar)
Source: http://clive-
shepherd.blogspot.com/2011/06/why-we-need-
less-instruction.html
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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Lessons Learned (Evaluation Basis)
Enjoy Social Media – eine Social Media Lernumgebung in der betrieblichen Weiterbildung:
http://www.slideshare.net/etrude/bildungskongress-knowhowag-mai2011enjoysocialmedia/15
Kompetenz für Enterprise 2.0: http://www.slideshare.net/etrude/kompetenz-e20
Nicht ohne meine Community - http://www.slideshare.net/etrude/nicht-ohne-meine-community
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Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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Preliminary Evaluation (1)
All components (Microblog, Wiki, Blog, Forum) have been
actively used. The participants themselve proposed additional
usage scenarios and immediately implemented these
scenarios
Participants positively reflect on the experiences they have
made and began to implement new ways of working into their
daily lives (Social Bookmarking, Dashboards etc.)
Social media savy learning facilitators seem to be a rare
species and the required time effort for the learning facilitators
was much higher than expected
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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Preliminary Evaluation (2)
From the participants point of view the learning journey in a
discovery mode was - compared with classroom training or a
WBT - a much more intense learning experience and
participants expect the result will be more sustainable due to
the iterations and feedback sessions
Community building among the participants is expected to be a
solid basis for networking and collaboration in future business
activities
Immediate transfer of new experiences (business-oriented
application of social media, networking, collaboration) into daily
working life is expected
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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The Enjoy Social Media Project Team
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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Topics from the Competence for Enterprise 2.0 Round
Table
What is an appropriate technical environment
(LMS 2.0, PLE, social networking application,
Enterprise 2.0 platform, Mobile)?
What is the right mixture (methods, contents)?
Competencies of todays trainers: are there
enough trainers with Web 2.0 / social media
competence able to act as a learning facilitator?
Under which conditions is a broad corporate role-
out feasible (costs, resources, infrastructure)?
What amount of adoption is required for different
stakeholders or target groups?
If Enterprise 2.0 is more than an IT project, who
will be responsible?
Source: http://clive-
shepherd.blogspot.com/2011/06/why-
we-need-less-instruction.html
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
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