Enterprise 2.0 / eCollaboration 2.0: Motivation, Success Factors and Barriers of Team Collaboration
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Motivation, Success Factors and Barriers of Team Collaboration Enterprise 2.0 / eCollaboration 2.0
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Transcript of Enterprise 2.0 / eCollaboration 2.0: Motivation, Success Factors and Barriers of Team Collaboration
Motivation, Success Factors and Barriers of Team Collaboration
Enterprise 2.0 / eCollaboration 2.0
Michael Zeiller 2
Enterprise 2.0
Enterprise Social Media
Michael Zeiller 3
Enterprise 2.0
Enterprise Social Media
Michael Zeiller 4
Enterprise 2.0
Success Factors
Most important success factors:
�Management support for the social media initiative � Top down adoption
� Improvements in working procedures and processes - social media assist people to work more efficientlyin their daily business
�Technical and operational support for users (depending on IT affinity)
User integration, a common success factor for social media initiatives, was not mentioned at all in the analyzed cases.
Michael Zeiller 5
Enterprise 2.0
Participation & Involvement
Success factors concerning user participation:
� Intrinsic motivation
�Utilization forced by working procedures
� Self-organization embedded in targets
�Rules: e.g. which tool to use for which task, which type (and amount) of social content
�Active contribution of management
�Benefit for users in their daily work
� Simplicity � Reduce!
Michael Zeiller 6
Enterprise 2.0
Adoption
all enterprises
LE
SME
Michael Zeiller 7
Enterprise 2.0
Motivation
Motivating factors for using the new system (6 case studies):
�Relevant content (5/6)�Up-to-date content (4/6)�Working faster and easier (4/6)�Central information access (4/6)�New ways of information dissemination (4/6)� Easy intuitive use (3/6)�Necessary for the job (3/6)�No access barriers (2/6)�Amount of content (2/6)�Networking (1/6)� Social presence and reputation (1/6)
Michael Zeiller 8
Enterprise 2.0
Barriers
Contradiction between old and new paradigm of work:
� strong hierarchies / specialized division of work vs. "wisdom of crowds"
� control of information and quality vs. fault tolerance
� manpower vs. "subject" of work
� disunion of work and spare time vs. dislimitation
Michael Zeiller 9
Enterprise 2.0
Michael ZeillerE: [email protected]
Fachhochschulstudiengänge Burgenlandhttp://www.fh-burgenland.at/
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