Where are they/ how will they find us?

Promotion:Yellow pages, local press, national press, magazines, mailshots, flyers, radio ads, inter-net, packaging, exhi-bition/demonstration - promotiing products and servces.Word of mouth and reputation.

Location:Situated south of Leeds city center, in Wellington Place. It’s a 10 minute commute from the station, and also based off the main inner city ring roads, therefore eas-ily accesible by car.

Social:People are reading the news a lot more, and engagng with current affairs. There-fore the country has become more unit-ed, especially with the recent espinage about funding Por-tugals money losses. This debate is divid-ing the country, from what I can gather people want to sup-port British products, and producers. Therefore targeting British companies and providing with a British design unit we can use this asso-ciation to capitalise on the ever growing market.

Economic:We are still fighting a recession and there-fore a huge dip in job loses. In the news the other day 1 in 4 young adults is empolyed. Compa-nies are a lot tighter so therefore target-ing companies with lower prices but high quality design work can really benfit both them and us.

Technological:The UK relies quite heavily on imported goods, but this is be-ginning to change slowly. However, the imported tech-nology does place us at the forefront of the technology world. By showing we are a company that moves with the times and emplowys the latest technol-ogy while still appre-ciating the old can clearly show our di-versity and versatil-ity.

Who else is out there/ How good are they?

Who are we competing with?We are competing with various design for print agencies but the main 3 surrounding Leeds are; 7nine, Fuse8, Definitive. These companies are based locally and nation-ally.

7nineThey offer a range of services such as logo, branding, cor-porate, indentity and editorial. These are all areaas we would be compet-ing with. It is a larger company than ours and employ free-lancers as well. They offer hands on inter-action with the cli-ents. They produce sophisticated design work that covers a variety of topics and medias.

Fuse8Based to the West of Leeds off the M1. They are further out of town but eas-ily accesible. They specialise in design for print too in areas such as; Branding, exhibition, billboard, editorial, brochure and presentation. Again their compa-ny is slightly larger that ours. They have quite a broad range of clients and are not as specified as we would be.

They again offer cli-ent relations, work-ing on projects from start to finish.

DefinitiveDefinitive is based more central to Leeds along Kirkstall road. This is a good area to be in as it is easily accesbile by both car and train and it is near print-ers such as Duffields. They are quite a large company af-fording them the lux-ury of being able to work across a larg-er media base and product range. They produce; Bradn-ing, creative design, editorials, marketing and promotion, bro-

chures and pack-aging. Again all ar-eas we are interes in. They produce hugh quality design work for the various clients within quite a high price range.

What makes us better/Different?

We will be a company that offers hi-end design for print work, that appeals mostly to the corporate market. We will have hands on contract with cli-ents at all times, so that they really get what they want. We will emphasise our relationshops with printers sp that the client knows that they can trust the printer and the printers can trust us. We will be situated on the south-ern outskirts of Leeds making us easily accesible. We will be focusing on all aspects of busniess promotion. For example we will promote ourselves through mail shots to corporate companies to do their annual reports in a visually engaging way. We will also advertise that our prices can’t be beaten. We will be a smaller company which makes us different becase the clients will know us all iintamtly again capitalising on client -designer relation-ships. We will push the fact we have experience of the working industy and capitalise on the relationships already made in our time working within the design sector. We will be fresher, younger and more innovative. We will be a very open design company, not restricted by ethics, morals or other such values, making us versatile to the ever growing busniess marlet.

How will be promote ourselves?

What do they want to hear?

They want to hear that we are a high-end design for print compa-ny. Designing for corporate com-panies, and all asepcts within that. They will want to know that we are very keen to ensure client satisfac-tion through well developed re-lationships. They swill also want to know that we are a cheaper al-ternative, producing better design than our competitors.

What should we say to them?

Everything in the above statement but in a more concise way. Promot-ing and illustrating all our strengths.

How will we communicate with them?

Yellow pagesThomsonsLocal PressNational PressMagazinesMail shotsFlyersRadioInternetPackagingExhibition/ SignageBusiness CardsNetworkingDesign ConventionsWord of mouthReputationRelationships