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CONFIDENTIAL I < T ^ I BM/APR 2007/ENT600

UNIVERSITI TEKNOLOGI MARAFINAL EXAMINATION

COURSECOURSE CODEEXAMINATIONTIME

: TECHNOLOGY ENTREPRENEURSHIP: ENT600: APRIL 2007: 3 HOURS

INSTRUCTIONS TO CANDIDATES1. This question paper consists of eight (8) questions2. Answer five (5) questions only in the Answer Booklet. Start each answer on a new page3. Do not bring any material into the examination room unless permission is given by theinvigilator.4. Please check to make sure that this examination pack cons ists of:

i) the Question Paperii) an Answer Booklet - provided by the Faculty

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SOThis examination paper consists of 4 printed pages Hak Cipta Universiti Teknologi MARA C O N F ID E N T IA L

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CONFIDEN TIAL 2 BM/APR IL 2007/ENT600

QUESTION 1Discovery of opportunity at the right time and place is always the cornerstone of anyentrepreneurial success and technopreneurs need to be creative in discovering newopportunities (in terms of products, services or processes) either through invention orinnovation.a) Explain the terms 'creativity' and 'innovation'. (6 marks)b) Explain the link between creativity, innovation and entrepreneurship with specialreference to the discovery of opportunity. (4 marks)c) Briefly describe the two (2) important aspects of creativity. (4 marks)d) List four (4) blocks to creativity. (6 marks)QUESTION 2a) What is a feasibility study? (2 marks)b) State four (4) reasons why a feasibility study is considered a good business practice.(6 marks)c) Describe four (4) key areas for assessing the feasibility of a new venture. For each area,give two (2) key questions that must be addressed. (12 marks)QUESTION 3a) Identify four (4) sources of financing for a technology-based venture. (6 marks)b) Identify which stages of financing are most appropriate for the six basic developmentstages of a new venture: pre-start-up, start-up, early growth, rapid growth, maturegrowth and exit. (9 marks)c) Name five (5) funding schemes and grants provided by the government to assisttechnology-based venture. (5 marks)

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CONFIDENTIALQUESTION 4

BM/APR 2007/ENT600

In our globally-linked economy, product design and development capabilities are the basis forsuccessful competition.a) Explain the terms "product design" and "product development" (5 marks)b) Draw a flowchart which illustrates the activities carried out in the product developmentprocess. (5 marks)c) Briefly explain five (5) types/classifications of 'new' products. (10 marks)

QUESTION 5a) The business analyst, Igor Ansoff (1965), outlined some important strategies forbusiness growth. Identify and explain four (4) key strategies of business growth.(10 marks)b) Briefly explain four (4) implications of business growth to the entrepreneurial firm.(10 marks)

QUESTION 6

a) What is intellectual property right?b) Define a patent and a trademark.

c) Describe how patent right protects the technopreneur's invention.d) What are the basic rules for obtaining a patent right for an invention?

(3 marks)(4 marks)

(3 marks)

(10 marks)

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CONFIDEN TIAL 4 BM/APR 2007/ENT600

QUESTION 7a) W hat is comm ercial izat ion of research and development (R & D)? (4 marks)b) En. Azm i has successful ly developed a new product through his R & D project. Discussthe alternat ive approach that he may take to monopolize the economic benefit of hisR&D product. (8 marks)c) Discuss why patenting a new R&D product is considered a temporary monopoly ofcomm ercial value of the patented product. (8 marks)

QUESTION 8In exit ing or ending a business ownership, technopreneurs may choose to adopt one of thefol lowing exit strategies: retrenchment, divestment, or harvest.a) Discuss briefly eac h of the exit strategies. (12 marks)b) Wh at factors would inf luence technopreneurs to pursue retrenchment and harveststrategies? (8 marks)

END OF QUESTION PAPER

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