Ent Dev
1
Sub: ENTREPRENEURSHIP DEVELOPMENT Case: 1 Campa-cola Ltd. Is a great Indian company producing and distributing cold drinks in India. The company has been in existence for the last 15 years. It has a large manufacturing plant in Delhi and a fleet of trucks for the purpose of controlled and efficient distribution of cold drinks in the neighboring states as well. Employees working in the company are fully satisfied with the service conditions, promotional avenues and welfare schemes launched by the company for them. Customers also feel comfortable and satisfied with the drink both in terms of quality and price. But after the entry of two big multinational companies, Coca-cola and Pepsi, the entire situation has changed. Campa-cola has lost 90 percent of its market to these companies and it has become very difficult to compete with them. Questions: 1. If you are the founder of the company, how you will draft a suitable strategy to maintain the survival and profitability of Campa-cola in the light of competition from multinational companies? 2. How can Campa-cola utilize its strengths to regain its lost market share?
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Transcript of Ent Dev
Sub: ENTREPRENEURSHIP DEVELOPMENTCase: 1
Campa-cola Ltd. Is a great Indian company producing and distributing cold drinks in India. The company has been in existence for the last 15 years. It has a large manufacturing plant in Delhi and a fleet of trucks for the purpose of controlled and efficient distribution of cold drinks in the neighboring states as well. Employees working in the company are fully satisfied with the service conditions, promotional avenues and welfare schemes launched by the company for them. Customers also feel comfortable and satisfied with the drink both in terms of quality and price. But after the entry of two big multinational companies, Coca-cola and Pepsi, the entire situation has changed. Campa-cola has lost 90 percent of its market to these companies and it has become very difficult to compete with them.
Questions:
1. If you are the founder of the company, how you will draft a suitable strategy to maintain the survival and profitability of Campa-cola in the light of competition from multinational companies?1. How can Campa-cola utilize its strengths to regain its lost market share?
