ENSITEUSA BRAND GUIDELINES · 2 EnSiteUSA: Brand Guidelines EnSiteUSA: ... and land services to...

ENSITEUSABRAND GUIDELINES

2 EnSiteUSA: Brand Guidelines EnSiteUSA: Brand Guidelines 3

THE BRAND

“There when you need us with the experience to back you up.”

THE LOGO

THE LOGO MARK

THE BRAND PROMISE

BRAND VOICE

This is the primary EnSiteUSA logo for the parent company, and should be used for the majority of communications.

The logo mark is the symbol of the company, and in certain circumstances can serve as a supplemental to the complete EnSiteUSA logo (usage guidelines detailed on pg. 6).Our brand is more than just our logo.

Much in the same way a person has unique attributes that help define who they are, every brand also has attributes. These qualities not only identify the strength behind the brand, but also help establish a tone for our communications.

When writing on behalf of EnSiteUSA, keep the following concepts in mind as a guide for the tone of voice:

Bold Genuine Innovative Competitive Confident Precise

EnSite QC and EnSite Land are wholly-owned subsidiaries of EnSiteUSA. They have their own logo variations, but aside from the second primary colors – referred to as EnSite QC Orange and EnSite Land Green, respectively – (see page 7 for details), the standards laid out in this guide will apply to the subsidiary brands.

SUBSIDIARY BRANDS

USING THIS GUIDE

Our values should be evident wherever EnSiteUSA is encountered, whether online or via traditional marketing material. If we follow these guidelines consistently, the brand will grow strong enough to attract people, encouraging them to look even more positively on EnSiteUSA and our subsidiary brands.

These guidelines provide everything you need to create professional communication materials that will build the EnSiteUSA brand. To help ensure the continued success of the brand, please use them.


LOGO & USAGE

PRINT DIGITAL

MINIMUM SIZES1” 100px

CLEAR SPACE

To maintain full legibility, never repro-duce the logo at widths smaller than 1 inch wide for print and 100 pixels wide for digital (web, mobile, Powerpoint, tablet or video).

There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page.

Always give the logo room to breath by maintaining an appropriate amount of clear space around it. In this case, “X” represents the width of the “S” in the logotype, and is used as a visual tool to help maintain clearance. More space can of course be added, but never less than X.

X

X

XX

PROPER USE

Logomark Logotype

LOGO

The EnSiteUSA logo includes the logomark combined with the logotype. Through consistent use, we establish a distinct visual identity that is easily recognized and that distinguishes EnSiteUSA in the marketplace.

IMAGERY

COMBINING LOGO WITH

IMAGERY

Imagery selection should evoke a sense of purpose, hard work, and precision. If workers are featured, avoid posed snapshots.

When combining with imagery, the logo should be placed thoughtfully to balance out the composition. A solid or transparent bar of color (see pg. 11) may be used to help provide contrast where needed, so long as it does not compromise the overall visual balance of the photo. When in doubt, give the logo white clear space (see pg. 4).


LOGO & USAGE

DO NOT distort the shape of the logo.

DO NOT resize any part of the logo.

DO NOT rotate or move any part of the logo.

DO NOT change the logo colors.

DO NOT use the logotype on its own without the logomark.

DO NOT place the logo on busy or cluttered backgrounds.

DO NOT use the logomark as a document bullet point.

Construction

Maintenance

Surveying

DO NOT use the logomark as a cartographic icon.

DO NOT use the logo as a word in a sentence.

DO NOT typeset the logo in any other font.

DO NOT add additional type to the logo.

IMPROPER USE

Shown here are common examples of what how a logo can be misused, and therefore harm the brand. While not a comprehensive list, these examples should give you clear idea of what NOT to do.

FINANCE DIVISION

is an industry

EnSiteUSA

PRIMARY USE OF LOGO

PRIMARY USE OF

LOGOMARK

Ideally, the logo should be reproduced in EnSiteUSA Cool Gray (PMS 431 C) and EnSiteUSA Blue (PMS 299 C), or their Uncoated, CMYK or RGB variants when necessary (see pg. 11 for details).

It may also be reproduced in black, or reversed out to white from a dark background. Reproducing the entire logo in solid EnSiteUSA Cool Grey or Blue is discouraged, and 100% black is preferred.

The logomark may be used as an identifying graphic element as shown in the example pictured, and as such can occasionally appear as the dominant element in marketing materials. However, it should never serve as a replacement for the full logo, and should always accompany the full logo in the same area.

The logomark should never be used as a replacement for the full logo.

DO NOT attempt to use low-resolution versions of the logo – often taken directly from websites – for printed matter.

www.ensiteusa.comwww.ensiteusa.com© EnsiteUSA, LLC | All Rights Reserved | Version072014.1

KIMBERLEY BRASWELLVice President – Business Development & Field Inspection

[email protected]�ce (713) 846-6485

Direct (713) 456-7880

Mobile (832) 803-1052

3100 South Gessner, Suite 400

Houston, Texas 77063

Leadership. Accountability. Integrity.

HOUSTONOf�ce (713) 456-7880

3100 South Gessner, Ste 400

Houston, TX 77063

VERSAILLESOf�ce (859) 873-0076

109 Fieldview Drive

Versailles, KY 403833

CHARLESTONOf�ce (304) 757-4575

103 Station Place Way

Hurricane, WV 25526

TULSAOf�ce (918) 307-7600

12101 East 51st Street, Ste 104

Tulsa, OK 74146

DETROITOf�ce (248) 799-9801

25330 Telegraph Rd, Ste 300

South�eld, MI 48033

BAY CITYOf�ce (989) 439-7950

3941 Traxler Court, Ste 300b

Bay City, MI 48706


EnSiteUSA is a midsize, full-service company providing project management, engineering, design, procurement,

survey, GIS, construction, inspection and land services to companies in the natural gas, CO2, liquids, transmission,

distribution and gathering systems business.


TYPOGRAPHYTungsten | Light | SemiboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Trade Gothic BoldABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

Garamond | Italic | BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

DISPLAY WEIGHT

HEADLINE WEIGHT

TEXT WEIGHTS

Tungsten is the primary display typeface. This should be reserved for call-outs and brief, bold marketing messaging. As this typeface is also used in the logo, it should only be used sparingly and thoughtfully.

Do not use for passages of text.

Use Trade Gothic Bold for the majority of headlines and important messaging. It has traits similar to Tungsten, and pairs nicely with the Garamond family.

Use Garamond Regular for large bodies of text, to make for easier reading. Highlight key text with Garamond Bold and Italic.

For best results, keep the font size at 10-12 points, with line spacing at 12-16 points (or 120-145% of point size). Use bolding and italics sparingly, and never set more than a single line in ALL CAPS.

Energy Management and Services, Co. is now officially EnSiteUSA

A NEW BEGINNING

EnSiteUSA is a mid-size, full service company providing project management, engineering, design, procurement, survey, GIS, construction management and inspection, and land services to companies in the natural gas, CO2,

liquids transmission, distribution and gathering systems business. EnSiteUSA’s wide range of proven capabilities includes work on pipelines; pro duction and associated facilities, gas distribution systems, metering and regulating facilities, compression and pumping facilities; terminals; rail and truck loading facilities, and gathering and injection systems.

CONTACTEnSiteUSA looks forward to continued success in 2014 and beyond. Contact our Houston office with any questions.

TYPE IN USE Shown here is a simple example of how the fonts work together. Keeping to this general framework will help to ensure brand consistency across all EnSiteUSA communications.

DISPLAY

HEADLINE

TEXT

TEXT

HEADLINE


PANTONE® 432 UCMYK 69/55/46/13RGB 103/108/115HEX #676C73

PANTONE® 2995 UCMYK 89/0/1/0RGB 13/157/219HEX #0D9DDB

COLOR

PRIMARY COLOR TINTS

SUBSIDIARY COLOR TINTS

SECONDARY/ ACCENT COLORS

EnSiteUSA Cool Gray and EnSiteUSA Blue are the primary colors to be used for most communications. These tints should provide for expanded color options.

Do not use tints below a 50% shade.

These tints should provide for expanded color options when referencing or creating communications for the subsidiary brands. As with the primary colors, do not use tints below a 50% shade.

These additional approved colors may be used to compliment the primary EnSiteUSA colors, and thus should be used sparingly. They should never be the dominant color in any communication piece.

CMYK 45/25/16/59RGB 91/103/112HEX #5B6770

100%

100%

100%

100%

75%

75%

75%

75%

50%

50%

50%

50%

CMYK 0/51/100/0RGB 237/139/0HEX #ED8B00

CMYK 33/19/12/44RGB 96/116/126HEX #60747E

CMYK 0/37/75/0RGB 249/120/86HEX #F9AA56

CMYK 22/13/8/30RGB 139/155/164HEX #8B9BA4

CMYK 0/25/50/0RGB 252/196/136HEX #FCC488

CMYK 100/35/3/21RGB 0/98/155HEX #004B6A

CMYK 31/8/6/11RGB 166/167/200HEX #A6BBC8

CMYK 86/8/0/0RGB 0/163/224HEX #00A3E0

CMYK 75/0/71/0RGB 0/191/111HEX #00BF6F

CMYK 64/6/0/0RGB 57/185/235HEX #39B9EB

CMYK 56/0/53/0RGB 113/196/150HEX #71C496

CMYK 43/4/0/0RGB 134/204/240HEX #86CCF0

CMYK 37/0/36/0RGB 159/212/181HEX #9FD4B5

CMYK 97/0/30/0RGB 0/163/173HEX #00A3AD

CMYK 0/9/100/0RGB 255/209/0HEX #FFD100

CMYK 23/32/34/51RGB 131/120/111HEX #83786F

CMYK 8/83/55/5RGB 205/84/91HEX #CD545B

EnSite QC Orange

EnSiteUSA Cool Gray

EnSite Land Green

EnSiteUSA Blue

COLORS The primary corporate colors of EnSiteUSA are Cool Gray (PMS 431) and Blue (PMS 299 C). These colors should be used dominantly and whenever possible to reinforce the brand.

When creating new collateral items, keep in mind that the coated colors ( 431 C ) should be used when printing on paper stocks that have a sheen or glossy coat on them (think magazine covers); conversely, use the uncoated colors ( 432 U ) for flat or matte paper finishes (think stationery or news print).

PANTONE® 431 CCMYK 45/25/16/59RGB 91/103/112HEX #5B6770

PANTONE® 299 CCMYK 86/8/0/0RGB 0/163/224HEX #00A3E0

EnSiteUSA Cool Gray EnSiteUSA Blue

COATED

UNCOATED

PANTONE® 130 UCMYK 0/31/90/0RGB 247/155/46HEX #F79B2E

PANTONE® 144 CCMYK 0/51/100/0RGB 237/139/0HEX #ED8B00

PANTONE® 7480 UCMYK 56/0/55/0RGB 0/194/129HEX #00C281

PANTONE® 7480 CCMYK 75/0/71/0RGB 0/191/111HEX #00BF6F

EnSite QC Orange EnSite Land Green

SUBSIDIARY BRAND

COLORS

Communications for EnSite QC and EnSite Land should follow the same brand standards exactly, merely substituting EnSiteUSA Blue for EnSite QC Orange or EnSite Land Green, respectively.

EnSiteUSA Cool Gray remains consistent across all brands, serving as a unifying element.


www.ensiteusa.comwww.ensiteusa.com© EnsiteUSA, LLC | All Rights Reserved | Version072014.1



Direct (713) 456-7880

Mobile (832) 803-1052




HOUSTONOf�ce (713) 456-7880

3100 South Gessner, Ste 400

Houston, TX 77063

VERSAILLESOf�ce (859) 873-0076

109 Fieldview Drive

Versailles, KY 403833

CHARLESTONOf�ce (304) 757-4575

103 Station Place Way

Hurricane, WV 25526

TULSAOf�ce (918) 307-7600

12101 East 51st Street, Ste 104

Tulsa, OK 74146

DETROITOf�ce (248) 799-9801

25330 Telegraph Rd, Ste 300

South�eld, MI 48033

BAY CITYOf�ce (989) 439-7950

3941 Traxler Court, Ste 300b

Bay City, MI 48706


EnSiteUSA is a midsize, full-service company providing project management, engineering, design, procurement,

survey, GIS, construction, inspection and land services to companies in the natural gas, CO2, liquids, transmission,

distribution and gathering systems business.

COLLATERAL

SALES MATERIAL

STATIONERY

DIGITAL LETTERHEAD

As you can see from this cut sheet (left) and pocket folder (below), the EnSiteUSA brand is effectively communicated through careful use of the design elements outlined in this guide. No attempt should be made to deviate from these guidelines.

Stationery should also conform to brand standards, communicating EnSiteUSA’s brand promise and ideals.

A Microsoft Word version of the official EnSiteUSA letterhead has been prepared for inter-office use for your convenience. Use of the official letterhead is preferred whenever possible.

The header and footer areas of the digital stationery are NOT to be modified with lan-guage denoting a corporate or satellite office.

Project Management, Controls & Planning Services

www.ensiteusa.com© EnSiteUSA, LLC | All Rights Reserved | Version072014.1

Planning & Studies

EnSiteUSA o�ers planning and feasibility studies for every stage of a client’s project. Drawing on decades of engineering, design and operating knowledge and experience, we help our clients develop their ideas and identify new opportunities for business.

Our planning and studycapabilities:

Feasibility Studies

Capital Cost Estimates

Operational Cost Estimates

Conceptual Design

Flow Analysis

GPS System Inventories

Facility Audits and Evaluations

Management Support

Tari� and Hydraulic Studies

Permitting Studies

•

•

•

•

•

•

•

•

•

•

Project Management

Our experienced leadership and wide range of services allows us to meet and exceed client requirements for project deliverables, scheduled deadlines and budgets. EnSiteUSA manages all phases of a project, including conceptual planning, design, construction and placement of the facility in service.

Our project managementcapabilities:

Project De�nition and Work

Scope Development

Project Execution Planning

Safety Management

Scheduling

Budget Development and Cost

Control

Quality Management and

Assurance

Contract Administration

Construction Management

Document Control

•

•

•

•

•

•

•

•

•

Project Controls

Project controls are an integral part of EnSiteUSA’s project management services. Our project control functions include budget preparation for the entire scope of a given project, planning for the required verses available resources, and regular reporting of project progress in relation to the project plan.

Our project controlcapabilities:

Project Scheduling and Planning

Budget and Cost Control

Construction Data Collection

Construction Progress Tracking

Project Status Reports

Resource Planning

Contract Cost Tracking

Contractor Schedule Tracking

Change Orders

Close Out Documentation

•

•

•

•

•

•

•

•

•

•

Our experienced leadership and wide range of services allows us to meet client requirements for

project deliverables, schedules and budgets.

Of�ce (713) 854-9648 | 3100 South Gessner, Suite 400, Houston, Texas 77063

www.ensiteusa.com

Of�ce (713) 854-96483100 South Gessner, Suite 400Houston, Texas 77063

www.ensiteusa.com

TM

www.ensiteusa.com



Direct (713) 456-7880

Mobile (832) 803-1052



ENSITEUSA BRAND GUIDELINES · 2 EnSiteUSA: Brand Guidelines EnSiteUSA: ... and land services to...

Documents

Transcript of ENSITEUSA BRAND GUIDELINES · 2 EnSiteUSA: Brand Guidelines EnSiteUSA: ... and land services to...