Enshrine Business Plan

July 2008 rev 0

Introduction

• Vision• Mission• Objective• Opportunity statement• Concept Description• Implementation Model• Plan• Model design• Key success factors

Our Vision ….

Vision

• Engineering Africa’s growth

Our Mission ….

Mission

To bring wealth to every woman & child by bringing water, electricity & wealth creation skills to communities through an unashamedly ethical group of companies

Objective ….

Objective

• Develop a concept model for a sustainable village based on eco-friendly & perma-culture principles

• Implement a pilot project to prove the concept

• Develop the model for implementation

Opportunity statement….

Opportunity statement

To engineer the growth of Africa so that Africa will become the power house of the world

To eradicate poverty & scarcity thinking in Africa

World Wide Wealth by 2025

Concept description ….

Concept Description

• Modular design for a sustainable village that can be developed in a phased approach

• Basic elements of village:– Potable water supply, water & waste recycle– Agricultural activities based on permaculture

principles– Renewable energy resources– Residential, retail, tourism & techno-industry zones

Implementation ….More detail later ….

Implementation model

• Core team

• Joint venture group of unashamedly ethical companies

• Each company to focus on their core skills

• Common infractructure

• Common marketing & logistics

• Common financing

Implementation ….

Implementation model

Plan ….

Technical lead

Admin support

Financial lead

Marketing lead

Sustainable development

lead

Permaculture lead

Water lead

Stakeholder liaison lead

Training lead

Comms lead

Town planner lead

Architecture lead

Project Implementation

group

Infrastructure group

Engineering & design group

Training & development

group

Marketing & logistics group

Core Team

Team lead

Partnership team

Plan

• Short term– Setup core team– Obtain finance– Setup support structure & infrastructure

• Medium term– Develop concept design– Identify pilot site/s– Conduct feasibility study

Plan – medium term ….

Plan

• Medium term– Develop financial model– Final pilot site selection– Select partner for detail design &

implementation

• Long term– Detail design of pilot site– Implement pilot design

Plan – long term ….

Plan

• Long term– Detail design of pilot site– Implement pilot design– Gather learnings from operational pilot site– Refine model design & implementation

methodology– Franchise model &/ implement further projects

Model design ….

Model Design

• Insert sketch of model – techno village, residential, retail (selling own produce as well as surrounding areas), permaculture/agriculture, renewable energy, hubs of 5km radius, mixed income groups & skills,

Model design ….

Model Design

Model design ….

Model Design

• Principles for selection of modules:– Agriculture

• Sustainable food production• High value, low distribution cost value add

products• Permaculture principles• Organic cultivation methods• Least amount of impact on environment

Model design ….

Model Design

• Principles for selection of modules:– Technology

• Virtual work environment – add value from where you are without having to travel

• Low to high entry level of skills• Ethical business approach

– Retail• Support local agriculture industry• Fairtrade principles

Model design ….

Model Design

• Principles for selection of modules:– Residential

• Eco-friendly & sustainable building practices• Use local labour & materials• Low impact on the environment• Renewable energy sources & waste recycle

– Tourism & Recreation• Fairtrade principles• Support local communities• Eco-friendly

Model design ….

Type of enterprises

• Agriculture (dependant on location)

– Organic food produce– Herbs & processed herbal products– Essential oil plant cultivation & processed

products– Wine, olive oil, bio-diesel cultivation &

processing– Meat, milk & cheese– Indigenous plants nursery

Model design ….

Type of enterprises

• Technology services– Call-center (IT, HR, information services, etc)– IT solutions group (website design, support,

development)– Publishing house

Key success factors ….

Key success factors

• Common values – unashamedly ethical

• Financial security

• International partnerships

• Political support & buy-in

• Community support & buy-in

• Effective transfer of skills

• Team spirit – honour individual core skills

Conculsion ….

Conclusion

Model design ….