Enrollment Management Decision-Making at Jefferson Community & Technical College

Enrollment Enrollment Management Management

Decision-Making atDecision-Making atJefferson Community & Jefferson Community &

Technical CollegeTechnical College

A Classroom Project for the A Classroom Project for the KTEAM/SCANS WorkshopKTEAM/SCANS Workshop

June 10, 2005June 10, 2005

Consolidated Structure

Consolidation from 28 colleges to 16 comprehensive community and technical colleges with 65 campuses created a statewide network of effective and efficient colleges that meet the education,

workforce development, and economic development needs of communities and the Commonwealth

Enrollment Trends – JC&TC Enrollment Trends – JC&TC DistrictDistrict

Fall Fall Headcount F/THeadcount F/T P/TP/T FTE FTE

02 13,02902 13,029 3,967 9,062 3,967 9,062 6,254.86,254.8

03 13,333 4,302 9,03103 13,333 4,302 9,031 6,608.56,608.5

04 13,84604 13,846 4,593 9,253 4,593 9,253 6,953.96,953.9

Enrollment DecisionsEnrollment Decisions• Full-Time vs. Part-TimeFull-Time vs. Part-Time• Traditional students vs. Adult learnersTraditional students vs. Adult learners• Increasing high school admitsIncreasing high school admits

– Dual credit vs. dual enrollmentDual credit vs. dual enrollment• Fractional credit vs. fractional coursesFractional credit vs. fractional courses• Retention strategiesRetention strategies• Personnel needs/concernsPersonnel needs/concerns

Fall 2005 Enrollment Estimations Fall 2005 Enrollment Estimations WorksheetWorksheet

Please place responses in grey-shaded areas.Please place responses in grey-shaded areas.    ProjectedProjectedHeadcountHeadcount   

   Full-TimeFull-Time Part-TimePart-Time TOTALTOTAL           Traditional Traditional (e.g., bi-term, evenings, week-end college, etc.)(e.g., bi-term, evenings, week-end college, etc.) e-Learning e-Learning (Distance Education, ITV, ) as a component of Traditional(Distance Education, ITV, ) as a component of Traditional    BIT BIT (short-term, partial-credit conversions, Cont. Ed. conversions)(short-term, partial-credit conversions, Cont. Ed. conversions)    Customized Training Credit Customized Training Credit (other than BIT)(other than BIT)    High School High School (Dual Credit/Dual Enrollment)(Dual Credit/Dual Enrollment)    ApprenticeshipsApprenticeships         CorrectionsCorrections         Fire Rescue Training Fire Rescue Training (Partial Credit)(Partial Credit)    ABE/Dual EnrollmentABE/Dual Enrollment         Public Housing Projects Public Housing Projects (e.g., Computer Training)(e.g., Computer Training)         At-Risk Populations At-Risk Populations         (e.g., Bluegrass Challenge, Ft. Knox, Workforce Investment Programs, Job (e.g., Bluegrass Challenge, Ft. Knox, Workforce Investment Programs, Job

Corps)Corps)         TOTAL ESTIMATIONSTOTAL ESTIMATIONS

College: College: NOTE: Please make sure that the same numbers are not entered into multiple categories.NOTE: Please make sure that the same numbers are not entered into multiple categories.If you have any questions regarding this form, please contact Michael Krause.If you have any questions regarding this form, please contact Michael Krause.

Why is Enrollment Why is Enrollment Management Important?Management Important?

Fall 2005 Enrollment Estimations Fall 2005 Enrollment Estimations WorksheetWorksheet

Please place responses in grey-shaded areas.Please place responses in grey-shaded areas.    ProjectedProjectedHeadcountHeadcount   

   Full-TimeFull-Time Part-TimePart-Time TOTALTOTAL           Traditional Traditional (e.g., bi-term, evenings, week-end college, etc.)(e.g., bi-term, evenings, week-end college, etc.) e-Learning e-Learning (Distance Education, ITV, ) as a component of Traditional(Distance Education, ITV, ) as a component of Traditional    BIT BIT (short-term, partial-credit conversions, Cont. Ed. conversions)(short-term, partial-credit conversions, Cont. Ed. conversions)    Customized Training Credit Customized Training Credit (other than BIT)(other than BIT)    High School High School (Dual Credit/Dual Enrollment)(Dual Credit/Dual Enrollment)    ApprenticeshipsApprenticeships         CorrectionsCorrections         Fire Rescue Training Fire Rescue Training (Partial Credit)(Partial Credit)    ABE/Dual EnrollmentABE/Dual Enrollment         Public Housing Projects Public Housing Projects (e.g., Computer Training)(e.g., Computer Training)         At-Risk Populations At-Risk Populations         (e.g., Bluegrass Challenge, Ft. Knox, Workforce Investment Programs, Job (e.g., Bluegrass Challenge, Ft. Knox, Workforce Investment Programs, Job

Corps)Corps)         TOTAL ESTIMATIONSTOTAL ESTIMATIONS

College: College: NOTE: Please make sure that the same numbers are not entered into multiple categories.NOTE: Please make sure that the same numbers are not entered into multiple categories.If you have any questions regarding this form, please contact Michael Krause.If you have any questions regarding this form, please contact Michael Krause.

Marketing StrategiesMarketing Strategies• Set timelines and Team PurposeSet timelines and Team Purpose• Conduct telephone focus groups on Conduct telephone focus groups on

accessibility and visibilityaccessibility and visibility• Provide data on enrollment demographics & Provide data on enrollment demographics &

trends and retention ratestrends and retention rates• Meet in teams to conduct SWOT AnalysesMeet in teams to conduct SWOT Analyses• Develop EM Team with focus on SWOTDevelop EM Team with focus on SWOT• Evaluate processesEvaluate processes

Thank YouThank You..

Dr. Michael KrauseDr. Michael KrauseSystem Director Enrollment ManagementSystem Director Enrollment ManagementChancellor’s OfficeChancellor’s OfficeKCTCSKCTCS859-256-3303859-256-3303michael.krause@[email protected]