Enjoyalocal & SUCCESSWERKS 11.9.12

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Demystifying Online Marketing & Social Media:

Making the Internet Work for Restaurants

November 9, 2012

Sponsored by:

Nhat Pham@NhatPhamSpeaker| AuthorSocial Media Strategist

www.enjoyalocal.comFacebook.com/enjoyalocal


Clear Card


King Kut Promotion

Item: 8oz. CAB Fillet of Sirloin

($4.50 cost per)

Marketing Package provided, including

Table Tents and Posters (no charge)

45 restaurants participated

They sold 7,000+ steaks in 90 days!

From 1 participating restaurant:

“My customer base has grown, and my wait staff is making more money. This is a great promo.”


Boneless Goes Bottomless Promo (Current)

•Started October 15

•You can sign up on www.enjoyalocal.com

•You decide which night of the week you

would like to run it


Boneless Goes Bottomless

SUCCESS Tips:

• Replenish basket of wings with a serving of fries on the house

• Charge for dipping sauces

• Sell beerMembers of the Enjoyalocal team at the PFG Holiday Food Show in October


On to Social Media!


History Facebook Twitter Google Mobile Next Steps

TimelineTimeline


10 Steps To Maximizing Facebook [1-5]

1. Optimize your Facebook PROFILE.2. Choose your core MESSAGE.3. Create and optimize a Facebook Fan PAGE.4. Add friends STRATEGICALLY over time.5. Think RELATIONSHIPS first, business

second.


10 Steps To Maximizing Facebook[5-10]

6. Consistently engage in activities that create viral visibility.

7. Promote your Facebook Profile/Page outside of Facebook.

8. Run tests with Facebook SOCIAL ADS.9. Limit your time and DELEGATE some tasks.10. Include Facebook as part of your overall

marketing PLAN.


Step #1: Optimize Your Facebook Profile


Step #2: Choose Your Core Message

Establish yourself as a thought leader Further your brand Relevance Consistency Focus


Step #3: Create a Facebook Fan Page

Why Have a Fan Page?

SEO! Unlimited fans Facebook encourages activity here Add rich media Welcome Page! Add an opt-in box Apps


Step #4: Add Friends, Fans & Likes

Current friend limit = 5,000 Tipping point = 500-1000 Be strategic! Have a friending policy. Drive incoming. Be Strategic Be Social


Step #6: Create Viral Visibility

Status Update Photos Videos Wall postsTagging Comments, Like Groups Events


Step #6: Create viral visibility. [cont’d]

Extreme Strategic Visibility You’re seen EVERYWHERE! …in all the right places …by all the right people …at all the right times


Step #7: Promote Outside of Facebook

Secure your Vanity URL (username) at facebook.com/username

Use Facebook Places Regularly let your email list know they can

find you on Facebook. Include a link to your Profile/Page on your

email signature file Add a Like this Button


Step #8: Run tests with Facebook SOCIAL ADS

Buy targeted traffic Keep them inside Facebook Advertise your Fan Page Interact with Social Ads as user


Step #10: Include Facebook in your marketing PLAN.

Facebook is just 1 piece of the marketing pie Blog, YouTube, Twitter, LinkedIn, Google,

FourSquare, Yelp, etc.


Other Tools

Twitter Text Marketing Geo-SocialFourSquareGoogle Local Review Sites


Broadband Mobility – 'Kogi Kulture'.

The Los Angeles Consumer: “I need my Kogi Korean BBQ fix!!!” Kogi Restaurants: “Commercial space in Los Angeles is expensive!” Solution: Twitter equipped fleet Kogi trucks!

A phenomenon the LA Times refers to as nothing short of "a burgeoning cyber-hippie movement affectionately referred to as

'Kogi kulture'.


Naked Pizza


Twitter (Care Marketing)


Twitter Best Practices

Listen Converse

Care Engage

Call-to-Actions


Text (SMS) Marketing

Keep it Simple

Compelling Offer

Call-to-Action

Engage them

Limit text contact


Social Review Sites

Keep it Simple

Compelling Offer

Call-to-Action

Engage them

Limit text contact


Google Local


Google Local Best Practices

Claim your place

Good Keywords

Monitor Reviews

Encourage Reviews

Google Mobile


Mobile Apps


Step #10: Limit Your Time & DELEGATE some tasks

Work with a (proven) strategy. Decide how much time you can dedicate. You provide the personal touch. Use a Dashboard Outsource the rest.


In Short…

Be Strategic Be Consistent Be… gin


ResourcesResources

Order at SUCCESSWERKS.com/Products

Books/DVDs


Nhat [email protected]

804.708.7637

in/NhatPham

/NhatPham

@NhatPham

RoadWarriorShow.comMondays 9AM ET

ContactContact

Enjoyalocal & SUCCESSWERKS 11.9.12

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Transcript of Enjoyalocal & SUCCESSWERKS 11.9.12