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Transcript of Enhancing Your Business Writing Skills September – October 2009 Presented by Mosedimosi Business...
Enhancing Your Business Writing Skills
September – October 2009
Presented by Mosedimosi Business Training
1
The importance of written communication
When should you be writing in stead of talking? Writing has the benefit of forcing
us to “think the matter through”. Writing encourages us to gather
the facts before we communicate an idea, instruction or message.
2
Writing requires (p6)
a disciplined mind taking responsibility an attitude of “do it now” being resourceful understanding needs of the
reader proper planning a good command of language
3
Think of the reader!
What When Why Who Where HowIf your writing answers all thesequestions, you have been successful
4
Set the objective
what does the reader need to know?what does the reader need to know?
what does the reader need to do?what does the reader need to do?
what answers do I need from the what answers do I need from the
reader?reader?
5
Purpose and scope
Purpose: “tip of the iceberg” Compliance with legislation Scope: width/depth of investigation Templates: structure, topics, headings,
standard wording Cohesion: purpose, content, form,
frequency, recipients
Planning the document
You will need to Define the purpose Establish due date Consider information sources Evaluate info processing results Consider alternatives Prepare draft report Refine and present final report
7
Consider your audience
Need (to make decisions) Education level Position in the organisation Knowledge of your topic or area Responsibility to act Biases Preferences Attitudes
8
Gather required information
Identify information resources Determine organisational procedures Conduct research:
primarysecondary
Manage information
9
Analyse information
Make sense out of data Prevent personal bias Compare and contrast information Understand significance of facts and
figures Develop fresh ideas
10
Determine the solutions
Conclusions must agree with findings Uphold integrity of the facts Generate several potential solutions Determine what is feasible Find the optimum solution
11
Mind Maps
Improve the way you take notes Show structure of subject Highlight linkages between points Display the raw facts logically Make concepts easier to remember Two-dimensional structure Help us make associations Easily integrate additional facts
12
Drawing a mind map
Use single words or simple phrases for information
Print words Use colour to separate different ideas Use symbols and images Use cross-linkages Key points
15
Tactics to get rid of writer’s block
1. Start brainstorming2. Ease into your writing3. Take some time out4. Revisit the last few pages5. Use the tried and true 'carrot' trick. 6. Pressure Cooker Tactics7. Change the time and venue8. Meditate or go walking
17
Writing skills system
A clear objective Correct language
Proper structureAttractive layout
Its foundations are1. Accuracy2. Brevity3. Clarity
the ABC of good writing
18
How many people speak English? isiZulu
10 194 787 isiXhosa
7 907 153 Afrikaans
5 983 426 Sepedi
4 208 980 Setswana
3 677 016 Sesotho
3 555 186
English 3 673 203
Xitsonga 1 992 207
Siswati 1 194 430
Tshivenda 1 021 757
isiNdebele 711 821
19
Correct language and words
WIST - Would I Say That? If not, do not write it! Do not use a long word if there is a
short word Do not write to impress, write to
express
20
Tenses, dear old tenses Present
Indefinite – he eats Perfect – he has eaten Continuous – he is eating
Past Indefinite – he ate Perfect – he had eaten Continuous – he was eating
Future Indefinite – he will eat Perfect – he will have eaten Continuous – he will be eating
21
While
I ate breakfast I received a telephone call
I received a telephone call while I was eating breakfast
29
Present tense
To describe something that happens in the present
E-mail, letter, notices Use the indefinite form e.g. “Please
submit your reports before 11 October.”
Advantage of present tense – document looks recent and up to date.
30
Future tense
Still needs to happen Use the indefinite tense I shall go to town We use this when we set deadlines
and future expectations For proposals, recommendations,
resolutions, etc
31
Past tense
Always use indefinite form Do not use “I was thinking”, use “I
thought” Do not use “it has been decided”,
use “The committee decided” For minutes, reports, letters and
32
Do and does
Single – does She does her hair every day Everybody does Everyone does
Plural and I – do They do their hair every day I do my hair every day
33
Plural or single?
Staff? Staff members have Manchester United have won a game The Manchester United team has Management has or have? Management has made a unanimous
decision Management have not decided on this yet Management team has Management members have
34
Apostrophy ‘s
Not for plural – tractor’s, bulldozer's for hire (wrong) tractors and bulldozers
To indicate possession Mary’s lamb Supervisors’ meetings Visitors’ parking
To replace a missing letter don’t can’t won’t
35
Apostrophy ‘s
The dog wags its tailPossession (his, hers, its)
It’s a beautiful dayIt is a beautiful day
36
Would/could
Would – will (willing) Would you be so kind as to help me
change the tyre?
Could – can (competence)? Could you help me with Excel?
37
The and a
Wrong: “May I take the message?” “I take the taxi home.”
A – unspecified The –specified
Correct: “May I take a message?” “I take a taxi home.”
39
Other problem areas
She is still busy in the phone He is on his desk They held a conference in the hotel
She is still busy on the phone He is at his desk They held a conference at the hotel
40
C or s?
Licence – I am allowed to, driver’s licence, tv licence (noun)
License – I allow you to (verb)
Practice – perform – doctor’s practice (noun)
Practise - train/exercise, apply in action (verb)
42
Borrow or lend?
If you need it, you borrow something from someone May I borrow your dictionary? May I borrow R10?
If it belongs to you, you lend Think of a bank loan Certainly, you may lend my dictionary
43
Tautology
Round circle Have got Attached herewith please find Dated 10 October I personally believe Reverse backwards Free for nothing Always for me as well
44
Of, off, have got
The manager of the dept
Off course The lights are switched off End off
I have got flu (wrong) I have flu Have you got the key (wrong) Do you have the key?
45
Much
I am very much hungry I am very much tired I am very much happy
I love you very much Thank you very much I am much happier than I was before
46
Abbreviations
Is it Mr. or Mr? Mister Prof. or Prof? Professor etc. or etc? etcetera
When the abbreviation and the word ends with the same letter, it doesn’t get a full stop – mr
47
Too or to?
It’s too expensive Also Afrikaans – te veel
I am walking to the station
She is two years old
48
Too tired… I am too tired…. I am too hungry… I am too excited… I love you too much
I am too tired to drive home this afternoon I am too hungry to wait another minute He drinks too much beer I love you too The two of us are going to the factory too
49
American spelling XXXX
Organization - organisation Labor – labour Program – programme Liason –liaison Traveling - travelling
50
Dates
Never write numerical dates 06/10/2008
6 October 2008 The 6th of October 2008 (wrong) Monday 6 October 2008 Do not add the word “dated”
51
Me and myself
Me and Johnny went to town (wrong) Johnny and I went to town
I personally strongly believe …. (wrong) I believe
Myself is going to town (wrong) I taught myself to speak English
52
We should communicate clearly! Son : Daddy, a Ferrari is that a red car
with a horse, right?
Dad: Yes, son
Son: Then I guess I saw a Ferrari this morning
53
Useless words
Actually Definitely Hopefully Fortunately Carefully Pretty sure Quite sure Rather Real Really Somewhat Very Slightly Extremely In fact Due to the fact
that Basically
54
Do not use the following Very Nice
Find 5 words to describe the following on p 33: Nice food Nice house Nice woman Nice man Nice flowers Nice holiday
55
Nice words Food - tasty, spicy,
delicious, healthy, marvelous, fantastic, scrumptious, divine
House – spacious, enormous, luxurious, fancy, magnificent, big, habitable, grand, cosy, comfortable
Woman – pretty, loving, beautiful, gracious, kind, slender, lovely
Man – handsome, strong, hot, sexy, gorgeous, cute, prominent, romantic, gentleman
Flowers – colourful, aromatic, exotic, exquisite, precious, lovely, fresh, fragrant
Holiday – relaxing, romantic, joyous,
exotic, blissful, fun, interesting,
56
Positive and negative words
A positive tone encourages a favourable, desirable association
with a product or service. A negative tone is a “red flag”
word. It plants seeds of doubt, or conveys an image that is unfavourable, undesirable,
unattractive, or even frightening. However, too positive a tone will lead to accusations of “pushy”.
57
Pompous writing
This is old fashioned writing and tries to impress
Pompous phrases: You are cordially invited We would like to/wish to inform you The above refers; your letter refers Hope you find the above in order I trust this will meet with your approval Your attendance will be highly appreciated Ensuring you of our best attention at all times It would be highly appreciated if you …
59
Pompous writing (1)
I confirm Apparently, clearly We have received With regards to your enquiry/regarding
your concern We will try Nothing!!!! For Nothing!!!! I refer to your letter of …… (date)
60
Pompous writing (2)
Please let us know Please arrange We made a decision I hope this information will help you
solve the problem The Committee considered the proposals We are investigating the causes Please note:
61
Eliminate redundant words
1. Back
2. Together
3. Which
add
nothing
4. Of opinion
5. In shape
6. On
7. Together
8. Now
currently
9. Along
10. together
62
Appropriate passive writing
To avoid the impression of being critical of people.e.g.: The accounts have not been completed.
To emphasise the object of the sentence rather than the subject.e.g.: Standards of safety have been allowed to deteriorate.
To soften a passage which is predominantly active, particularly in scientific reports where “by whom” will be self-evident.e.g.: The computer was installed to mechanise the accounts.
64
Active writing
Rewrite phrases on p 43 in active form
Note that a sentence is shorter when writing in
the active form
65
Active writing p41
1. We received your letter2. Take the following action when
processing a report3. I sent the customers a cheque for
R1987,00 4. We completed the job within two days5. The research team interviewed 47 people6. Legal experts are advising the firm7. We will have to consider several factors
66
Paragraphs
With each new topic start a paragraph
The topic sentence should always be first!
Re-write paragraph on p 45
68
Re-write paragraph
I have decided to accept the transfer to Cape Town. This is partly because of the educational opportunities for my children and also because of the promotional prospects the transfer will offer me. The Personnel Officer was helpful and instrumental in my choice.
69
Punctuation
Please punctuate the paragraph on p 52.
Please note that there are no mistakes on
that page!
72
Business writing blunders (1)
Spotted in a toilet of a London office:TOILET OUT OF ORDER. PLEASE USE FLOOR BELOW
In a Laundromat:AUTOMATIC WASHING MACHINES: PLEASE REMOVE ALL YOUR CLOTHES WHEN THE LIGHT GOES OUT
In a London department store:BARGAIN BASEMENT UPSTAIRS
In an office:WOULD THE PERSON WHO TOOK THE STEP LADDER YESTERDAY PLEASE BRING IT BACK OR FURTHER STEPS WILL BE TAKEN
74
Business writing blunders (2)
In an office:AFTER TEA BREAK STAFF SHOULD EMPTY THE TEAPOT AND STAND UPSIDE DOWN ON THE DRAINING BOARD
Outside a second-hand shop:WE EXCHANGE ANYTHING - BICYCLES, WASHING MACHINES, ETC. WHY NOT BRING YOUR HUSBAND ALONG AND GET A WONDERFUL BARGAIN?
Notice in health food shop window:CLOSED DUE TO ILLNESS
75
Business writing blunders (3)
Spotted in a game reserve:ELEPHANTS PLEASE STAY IN YOUR CAR
Seen during a conference:FOR ANYONE WHO HAS CHILDREN AND DOESN'T KNOW IT, THERE IS A DAY CARE ON THE 1ST FLOOR
Notice in a farmer's field:THE FARMER ALLOWS WALKERS TO CROSS THE FIELD FOR FREE, BUT THE BULL CHARGES.
Message on a leaflet:IF YOU CANNOT READ, THIS LEAFLET WILL TELL YOU HOW TO GET LESSONS
On a repair shop door:WE CAN REPAIR ANYTHING. (PLEASE KNOCK HARD ON THE DOOR - THE BELL DOESN'T WORK) 76
Notice to all residents
Please note that the water supply will be interrupted on Monday 29 June 2009 from 8:00 to 16:00.Close all taps to avoid air surges.Direct any queries to Mr Mokoena at (011) 716 2323.
77
Notice to all residents
Kindly note that the water supply will be interrupted on Monday 29 June 2009 from 8:00 to 16:00. We need to repair water pipes in your area to improve our service delivery to you.Please close all taps to avoid air surges and remember to fill buckets in advanceShould you have any queries, you may contact Mr Mokoena on 011 716 2323
78
79
Dear ColleaguesUnfortunately we have had instances where company and personal possessions were removed from several offices. To avoid this, you are requested to lock your office each time you go out. Please do not leave valuables unattended.Please let me know of any similar occurrences as we would like to get to the root of the problem.RegardsBethuel
Style in business writing
Style is your personal stampWord choice
Sentence construction Asking questions Using imperative
Active/passive Paragraphing
Imagery tone
80
Principles for effective writing (1) Use variety in your writing. Sentences should be short; 18 - 24 Paragraphs should contain 5 – 7 sentences. Avoid weak language (rather, very, little,
pretty, bad, sorry) Avoid clichés, buzzwords, and jargon. Avoid unnecessary words (padding) such
as “the, that, I think, I feel, I believe, in fact, wish to”.
Use active not passive sentences
81
Principles for effective writing (2) Write as you would talk Don’t nominalise by adding “tion” or “ment” to
verbs Don’t dangle. For example: “The document
was filed by the employee who had been working on it in the wrong drawer”
Use active verbs. Stay away from forms of the verb “to be, to make, to do, to have”
Write to express not to impress
82
Writing for a specific readershipChecklist: Inter-office memos Define your topic and state it accurately Consider your reader; use a friendly
informal style Put the main point of your memo in the first
sentence Use the body of the memo to provide
necessary details and background information
Memos should be specific, to the point, and contain simple, direct language
83
Checklist: Inter-office memos
They must evoke response and action Keep copies; they are often useful for future
reference Do not use a salutation nor a complimentary
close Keep your paragraphs short and crisp. If
necessary number them Only write a memo when a telephone call is not
sufficient, a written record is needed, or when you have to reach many people
Be sure your terminology, sentence length, structure, and paragraph length make for quick, clear, easy reading. Itemise and tabulate
84
Memorandums
Write a memo inviting staff to attend a lunch-hour presentation
by a speaker on employee wellness. You want as many
people as possible to attend as you will sit with egg on your face if only two staff members arrive!
Make your memo short and use exciting language!
85
Address and salutation
340 Walker StreetSUNNYSIDE
0002
15 September 2009
The CommissionerSouth African Revenue ServicePrivate Bag X923Pretoria0001
Dear Sir/Madam
Interest on VAT
87
Address and salutationABC TrainingP O Box 234SUNNYSIDE
0002
27 July 2009Mr P SmithThe Customer Service ManagerHollywood HotelP O Box 4312MARSHALLTOWN2107
Dear Mr Smith
COMPLAINT ABOUT SERVICE DURING CONFERENCE
88
Heading
Indicates what the letter is about Use bold type Do not use “Re” There is no full stop A line is left open after the salutation and
the content reference
89
The first paragraph
Write business letters in the 1st person
– I and we, not the 3rd person i.e. the
organisation.
Thank you for your letter of
State the objective
90
The body of the letter
It must be clear, concise and easy to read Be sure of your facts and do not contradict
yourself Plan carefully State your business concisely, clearly and
simply Write only what is absolutely relevant Each new paragraph is a new theme
91
Ending your letter
The way you finish your letter is important indicate future expectations from the reader leave your reader in no doubt as to the
purpose of the letter Never finish with such outmoded phrases as
‘Assuring you of our best attention at all times’
Supply your contact details
92
Good way of ending a letter
Should you have any further enquiries, you are welcome to contact me on 011 664 7574 or [email protected]
93
Letter of decline
94
Decline letterDesign a letter that can be used by HR to inform a candidate that he (s)has been unsuccessful in her/his application for a position
Letters of complaint p72
If you are in the wrong If you are in the right – but will give
way If you are in the right – and cannot
give way
95
Invitation e-mail
Dear Team
Congratulations and celebrations!
We exceeded our target by 50% in August. We would like to celebrate with a lunch. Please join us!Date : Friday 1 September 2009Time : 13:00 – 15:00Venue : LapaDress : CasualRSVP Corry on 011 664 7574 by Tuesday
Regards 98
When using e-mail
1. Be careful using e-mail at work
2. Short e-mails communicate better
3. Use a clear and descriptive subject line
4. Spelling and grammar still applies
5. Limit the number of recipients
6. Use a signature
7. Respect the privacy of e-mail addresses 99
Report
All the principles about writing content apply to your report!
A report is a structured way of reporting on a project, findings or proposal and getting decision makers to approve
100
Objectives and characteristics Investigative or persuasive? Formal or informal? A report usually aims to dig under the
surface to find the real problem – the Ice Berg principle
A report needs to present solutions and recommendations – it’s not just a moaning process!
101
The reporting process (Recap) Understand why the report is required Know and respect the due date Plan how you will proceed to gather
information Plan how you will meet the deadline Proceed with your information gathering Record the results of your information
gathering Consider the information. You need to plan
some time to evaluate your conclusions
102
The reporting process 2 (Recap) Consider what can be done about the
problem Draft the report Redraft the report (Good reports are
not written - they are re-written) Type it or have it typed. Proof-read it
and check the presentation
103
What makes a good report?
Must lead to action Gets to the point Is user friendly
a descriptive title a table of contents identifiable chapters headlines spacious presentation logical sequence of arguments clear findings simple language correct grammar
104
Informal reports
It is often necessary, within a company, to put information on paper. It can be to update other members of staff , report back to a departmental head or other manager, explain situations, record information, etc.
The matters are usually fairly simple and do not justify carefully impersonal language, conventional headings, etc.
Such reports are usually done in a flexible format similar to that of a memorandum.
105
Structure of draft report
Terms of reference Introduction Procedures for investigation Findings Conclusions Financial implications Recommendations
106
Structure of an informal report To From Date Subject First paragraph: terms of reference,
introduction, background Middle paragraph(s): information and
findings Final paragraph(s): conclusion and
recommendation
107
Maintain high standard in informal reports:
Logical Neutral tone Attractive layout Clear language and
sentences
108
Structure of final report Title Contents page The main point Executive summary Terms of reference Data gathering Discussion Conclusion Recommendation List appendices List references
109
Executive summary
a time-saving short paper a way of focusing attention on the
main information an aid to remembering the paper Make sure your summaries are as
informative as possible. Often this is the only part that people read
110
Business Plan Makes an idea measurable Helps convey the concepts to stakeholders Gives insight into all the aspects of the
proposed project Is an exercise to assess the viability of the idea Helps the originators and stakeholders to
familiarise themselves with potential problems Provides a step by step approach towards
reaching a decision Becomes a working manual in the execution of
the project Provides the means to measure progress
during implementation.111
Structure of business plan
Executive summary Introduction and background Business outline Data gathering Operations Financial Risk/reward assessment
112
Interpret the numbers for your readerComparison – the key to understanding Present in table format Consistency Diagrams Colours
113
Précis writing
Summarising a document to extract the maximum amount of information in the minimum number of words.
Reduces the report to approx one third of the original
Paraphrasing means expressing ideas from original document in your own words
Be careful not to lose or distort the original meaning.
114
Précis writing
Identify the reader and purpose of the précis Read the original document Underline the key ideas and concepts Prepare a draft summary Write the précis Review and edit
115
Persuasive reports (1)
What will it take to persuade your audience to agree with you
What is the purpose of your persuasion?
What is the issue that needs an answer?
Distinguish between facts and opinion Don’t claim more than you can prove Explore subject in sufficient depth
Persuasive reports (2)
Supply sufficient evidence from credible sources
Appeal to the feelings of your audience Provide a logical organisation of your
arguments Apply logic to convince Prevent fallacies in logic Study arguments of accomplished writers
117
Meetings and Minutes
“The two biggest problems in life are making ends meet and making meetings end”
“Business meetings are one way of demonstrating how many people the organisation can operate without”
“Business meetings are cul de sacs down which ideas are lured and then quietly strangled”
118
Definition of a meeting
“An assembly of persons, a coming together for a common lawful purpose of two or more persons.”
Requirements for a gathering to be regarded as a lawful meeting are: at least two persons must be coming
together there is common purpose
119
Cycle of a meeting (1)
First draft of minutes – one day after the meeting
Chairperson’s approval – two to three days after meeting
minutes dispatched – five days after meeting
Routine administration Deadline for agenda items – around
eight days before next meeting
120
Cycle of a meeting (2)
Draft agenda – seven days before next meeting
Agenda dispatched – one week before next meeting
Briefing – one or two days before next meeting
The meeting
121
Notice of a meeting
If there is not adequate notice, the meeting is invalid
Every member is entitled to a personal notice of the meeting.
The notice of a meeting should include: day, date, time and venue type of meeting and details date of the notice and the name of the
convenor of the meeting Invite items for the agenda
122
Agenda (1)
Type of meeting, day, date time, venue Welcome Apologies Declaration: meeting duly constituted Set the agenda Adopt minutes of previous meeting Matters arising Matters outstanding from previous
meeting
123
Note taking skills
Get the complete picture Develop your ways in which you record
your information. It’s not a "shopping list" of points with
no apparent relationships between the ideas noted.
Summarise Prepare beforehand Ask questions
125
The steps in note taking
First Step – PREPARATION- Use a large, loose-leaf notebook Second Step - DURING THE MEETING- Don’t record notes in paragraph form- Capture general ideas- Skip lines to show end of ideas or
thoughts - Using abbreviations will save time- Write legibly
126
Top minute taking tips
Listen actively Don't get behind – start when new
sentence/idea starts Be open minded about points you disagree on Ask questions if appropriate Develop and use a standard method of note-
taking including punctuation, abbreviations, margins, etc
Leave a few spaces blank so that you can fill in additional points later if necessary
127
Top minute taking tips
Your objective is to take helpful notes, not to save paper
Do not try to take down everything Listen for cues as to important points Speakers present a few major points and
several minor points in a discussion. Be alert to cues about what the speaker
thinks is important
128
Top minute taking tips
Make your original notes legible If a motion is complex it should be reduced
to writing Have two pens, the minutes of the previous
meeting for amending/signing etc. If you are tape recording, set it up Sit in the correct chair sit at the right hand
side of the chairperson. REFUSE to sit in a corner
129
Top minute taking tips
Concentrate on the discussion: ask yourself: what is the main point that Person X is making?
Take GOOD, full notes Take down all motions and resolutions verbatim Assertiveness is a key skill when taking
minutes. Type up minutes ASAP after a meeting. NEVER put them away for another day Get help wherever possible
130
Top minute taking tips
Don’t fuss over minutes. You are not writing a nation’s constitution.
Get them done and get them distributed quickly.
People like short, clear minutes which are easy to read and easy to work from.
Full but short sentences are best, and clear layout will make your minutes “user friendly.”
Like any business writing, minutes can only be judged against their objective.
Streamline your notes
Eliminate small connecting words such as: is, are, was, were, a, an, the, would, this, of.
Eliminate pronouns such as: they,
these, his, that, them. However, be careful NOT to eliminate these three words: and, in, on.
132
Streamline your notes
+, & for and, plus = for equals - for minus # for number x for times > for greater than, more, larger < for less than, smaller, fewer than w/ for with w/o for without w/in for within ----> for leads to, produces, results in <---- for comes from / for per
133
What are minutes?
Minutes may be defined as ‘the official record of the proceedings and business transacted at a meeting’.
They may be divided into two categories, namely: minutes of narration minutes of resolutions
134
Minutes of narration: examples Nature of the meeting Date, time and place at which it was held How the meeting was constituted Apologies for absence that have been
received by the chairperson or the secretary Names of persons attending ex officio A statement that the chairperson declared
the meeting duly constituted A record of the approval of the minutes of the
previous meeting, if indeed they were approved at the meeting
135
Minutes of resolution
Decisions: “it was resolved that…” Record full details of contracts,
matters of financial nature, appointments
Main terms of agreement must be stated
Attach copy of agreements to minutes Record the exact intention of the
meeting
136
Resolutions
Minutes are a record of resolutions Resolutions are drafted by the secretary in
consultation with the chairperson. A well-formulated resolution is
concise and clear single sentence worded in the positive If lengthy, broken down in components Start with “that”
137
Proof-reading
Use your spell checker Check grammar, tenses,
concord, punctuation, spelling Check layout Check for completion of revisions
and editing
138
Editing: check for
The purpose Information Accuracy Images Format Language Presentation Relevancy
139
Smarten the layout
Plenty of white space The right fonts Page numbering Headers and footers Right hand margin justification Tables Numbering
140
Gunnings readability index p 48 Select 100 words Count the number of sentences Divide Add number of words with 3 and more syllables Multiply by 0,4
142
Where to now? (1)
Implement immediately Practise every day Don’t postpone Write and edit all the time Learn from others Allow creativity and be flexible Pass on what you know
143