1. Enhancing Knowledge Creation Spiral through Virtual Worlds NVWN www.nordicworlds.netStockholm School of Economics www.knowledgenetworking.org www.slideshare.net/eteigland www.nordicworlds.net October 2010

2. Todays presentation

Background

Some of my experiences

Questions

3. Here comes the Immersive Internet ODriscoll2009 4. Moving out of the Gartner hype cycle trough? http://www.gartner.com/it/page.jsp?id=1447613 5. Clearly if social activity migrates to synthetic worlds, economic activity will go there as well. Castranova http://www.youtube.com/watch?v=-ahqjBeknT0

USD 3 bln in virtual goods sales in 2009, to grow to USD 12 bln in 2012

Swedish government granted b ank license to Mind Bank in 2009

USD 330,000 for virtual space station in 2010

6. Learning in VWs Learning virtual teaming skills through experience Mahaley & Teigland 2010 http://www.youtube.com/watch?v=N8XPmp0qGyg 7. The last generation to attend college? http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/ 8. Co-creation and user innovation in VWs Teigland et al 2010, Helms et al 2010 Co-creating a service with users from across the globe 9. Some participant comments Experiencing the environment:it looks good you have the ocean you have all the warm good feelings and even though Im not used to running around in warm areas like this you get really good feelings that made me motivated Discussing the ability of exchanging knowledge: I think, the group had many ideas that inspired, too. I was able to tell about a new trend where a handful of people started running, which today gathers several hundreds each weekRemembering the experience: I remember being here, the colors, the layout, the tables, the decision board, I remember you, I remember wearing those tennis shoes, the shorts, t-shirts, I have all of that as part of memories set about the all issue, running. 10. Some participant comments

I remember it pulled for me some memories of actually running, the last time I was actually running on the sidewalk or through my neighborhood

Im currently in my work avatar, which is an extension of my professional life and when I show up in SL with this avatar Im a representative of my company and therefore I adjust what Im saying and doing accordingly. While during the workshop I showed up with my personal avatar, that I use for volunteer efforts in SL for not-for-profit organization. So, I think I adjusted my behavior just a little bit, by being a little bit less worried and more relaxed about just meeting people without being under a particular pressure to make a lot of sense.

11. Enhancing knowledge creation through VWs Nonaka & Toyama 2003, Teigland et al 2010 Immersion Avatar design Multi-modal communicationInteractivity &Archiving 12. Emergent organizing in VWs http://slpeacetrain.org/ Collaborating with like-minded individuals to pursue a vision Teigland 2010 http://www.flickr.com/photos/gwenette/4178487306/in/pool-peacefest 13. The rise of Avapreneurs and Born Virtuals?

Leveraging global reach

• Microemployees and pro-ams

• Markets and market knowledge

Challenging multinational corporations traditional resource advantage?

www.slentre.com/second-life-style-photolife-for-second-life/ Teigland 2010 Avapreneur = Avatar + entrepreneur 14. Which professions and industries willnotbe revolutionized? 15. From the mobility of goodsto the mobility of financial capital to ...the mobility of labor? Teigland 2009 16. Interested in learning about entrepreneurship and innovation through VirtualWorlds? 17. Project Objectives

• To explore how entrepreneurs and SMEs globally use and could use VWs to improve competitiveness

• To create a Virtual Center for VW Entrepreneurship & Innovation

18. NVWN

Project Team of 9 Partners

• Interdisciplinary: Communication, Design, Economic Geography, Entrepreneurship, Information Technology, Innovation, Strategy

• International: Denmark, Finland, Iceland, Norway, Sweden, USA

• Interorganizational: Academia, Industry, Public Sector

Timing: March 2010 to February 2012

Total budget approx. USD 1 mln

• Nordic Innovation Center: USD 500,000

• Co-financing by partners: USD 500,000

19. An international and interdisciplinary team

Sweden

Stockholm School of Economics, Center for Strategy and Competitiveness

• Associate Professor Robin Teigland

• Assistant Professor Gran Lindquist

• Research Associate Eilif Trondsen

• Research Assistant Serdar Temiz

Stockholm University

• PhD student Hanna von Schantz

• PhD student Elia Giovacchini

Uppsala Univ, CIND - Centre for Research on Innovation and Industrial Dynamics

• Professor Dominic Power

MindArk AB

• Christian Bjrkman, Chief Marketing Officer

• Per Jonasson, Director of Special Projects

Silver Design AB

• Ulf Berlin, CEO

• Patrick Geuder

Denmark

Roskilde Univ, Dept of Comm, Business and Info Technologies

• Professor Sisse Siggaard Jensen

• Assistant Professor Lisbeth Fr lunde

F inland

Univ of Turku, Institutions and Social Mechanisms

• Professor Antti Ainamo

• Dr. Titiana -Petra Moldovan

TEKES

• Development Manager Riku Mkel

Iceland

Icelandic Academy of Arts

• Director Fashion Dept Linda Bjrg Arnadottir

Norway

Univ of Agder, Center for Entrepreneurship

• Professor Jan Inge Jenssen

• PhD Student Bjrn-Tore Flten

• PhD Student Ahmad Alaraj

20. NVWN Research areas Entrepreneurship Innovation Virtual world Physicalworld 21. 5 evolving project areas

Next practices in entrepreneurship through virtual worlds

Innovation by virtual world platform providers

The future of virtual worlds

Postcards from the Metaverseedited book

Virtual center for entrepreneurship

22. 7 Work Packages March 1 St2010 - February 29 th2012 Work Package WP Title WP Coordinating Organization WP Supporting Academic Organization WP Advisor Organization WP 1 Nordic VW Network SSE Roskilde WP 2 Best Practices in VW Innovation Univ of Turku Iceland Academy of Arts TEKES Silver WP 3 Best Practices in VW Entrepreneurship Roskilde Agder MindArk WP 4 Future ofEntrepreneurship and Innovation in VWs SSE Roskilde TEKES WP 5 Virtual Center for Entrepreneurship and Innovation Agder SSE TEKES WP 6 Communication Uppsala Univ of Turku WP 7 Project Administration SSE Uppsala 23. Thanks andsee you in world! Karinda Rhode aka Robin Teigland [email_address] www.knowledgenetworking.org www.slideshare.net/eteiglandPhoto: Lindholm, Metro