Enhancing CDC ’ s Colorectal Cancer Control Program
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description
Enhancing CDC ’ s Colorectal Cancer Control Program. Small media Client reminders Reducing structural barriers. Challenge Effective promotion Diverse audiences Limited resources. Solution Easy High quality Customizable. New Mexico. Iowa. Montana. New Hampshire. Michigan. - PowerPoint PPT Presentation
Transcript of Enhancing CDC ’ s Colorectal Cancer Control Program
Enhancing CDC’s Colorectal Cancer Control
Program
Small media
Client reminders
Reducing structural barriers
Challenge
Effective promotion
Diverse audiences
Limited resources
Solution
Easy
High quality
Customizable
New Mexico
Iowa
Montana
New Hampshire
PennsylvaniaMichigan
6 346 397
MIYO users and orders, Mar.-Oct. 2011
170
21519,52
1
Dissemination lessons
Allow experimentation(2,258 created vs. 215 ordered)
Field agents critical(119 contacts with 69 users)
Dissemination lessons
Customer orientation(73 user-requested images)
Track usage trends(favorites, themes)
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Dissemination Pull
“I’d love to have MIYO for breast cancer” - Linda Gregory, Colorado
“All states need access, not just the funded ones”
- Patti Moran, Idaho
“We’re telling all our contacts to use MIYO”
- Angela McFall, Michigan
Organic dissemination in MT practice networks
Vision
Every state, local and community health agency has free
access to MIYO via CDC and uses it to create effective,population specific health information for all Americans.
