Enhanced Leads

EnhancedLEADS™

Individual Selling Strategies For Individual Customers

What if your retail salespeople knew exactly what to say to individual

customers to get them to your store and close the sale?

What if your retail salespeople could establish the kind of customer

engagement and relevance that motivates customers to return to your

store again and again and register high levels of satisfaction with the sales

process?

And what if you could integrate this customer knowledge seamlessly within

your current sales management software?

Would you take the time to understand a simple, proven process that can

dramatically increase your sales, customer sales satisfaction and dealer

loyalty?

Better close rates. Shorter sales cycles. Higher sales satisfaction. Better salespeople.

What are EnhancedLEADS™

and what value do they

provide?

contents

How are EnhancedLEADS™ developed?

2

4

3 EnhancedLEADS™ and the

sales lead supply chain

5 About EnhancedLeads LLC

2 EnhancedLEADS LLC © 2009: 6/09

“Knowing your customer is

knowing how they think”

This document provides an overview of EnhancedLEADS™and

the value they provide.

What are EnhancedLEADS™?

Conventional web leads tell the

automotive dealer who is

shopping, for what and when they

intend to buy. EnhancedLeads™

contain conventional lead data

and complete the sales equation

by telling dealer salespeople what

to say to an individual prospect to

close that particular sale.

EnhancedLeads™ do this through

the development of an attitudinal

overlay to conventional on-line

sales lead data, translation of this

data to a natural language selling

script and delivery of this selling

script to retail salespeople at the

dealership in real-time via web or

wireless channels.

Originally developed for a major

European automotive brand,

EnhancedLeads™ can

dramatically improve your close

rates, shorten your sales cycles and

boost your customer’s satisfaction

with your sales process.

Differentiated, High Value Leads

EnhancedLeads™ deliver

differentiated value three ways:

1. Only EnhancedLeads™provide

retail salespeople with individual

selling strategies for individual

prospects in real time. Natural

language selling strategies

provide retail salespeople the

right pitch content to close the

right prospect.

2. Only EnhancedLeads™ are

specific to the individual

prospect and deliver a tailored

selling strategy that reflects the

prospect’s attitudes toward

purchase of your brand.

3. Only EnhancedLeads™ sales

strategies reflect prospect

attitudes at time of submission

and are not based on historical

behavior scoring models. This is

critically important in a rapidly

changing marketplace where

looking forward, and not to the

past, is key to successful growth.


A solution that improves sales performance and customer satisfaction with the sales process

EnhancedLeads™ provides the entire automotive sales lead supply chain

with ways to improve sales and product performance. EnhancedLeads™

provides:

" Auto Dealers and retail salespeople with individual selling strategies

most likely to result in closed sales.

" OEMs with higher performing leads, lower lead costs per closed sale,

business intelligence and direction to marketing communications

strategy.

" Non Captive Automotive Shopping Websites with a differentiated,

premium, lead product line extension to offset pricing pressure on

conventional lead product.

" Internet Portals with enhanced understanding of community member

auto shopping motivations to improve online ad service.

" Online Ad Networks with the ability to recognize automotive

prospects by attitudinal type, serve targeted messaging and deliver

higher CTR.

" Call Center Operations with the ability to recognize and process in

bound callers on the basis of attitude toward the brand.

The EnhancedLeads™ suite of sales performance improvement products

includes real-time prospect selling strategies, sales training, research and

analytics and follow-on marketing communications services.

An effective selling tool for a competitive

automotive marketplace


The EnhancedLEAD™ process engine has been proven to drive

sales growth in automotive, aftermarket and consumer

packaged goods categories

How are EnhancedLEADS™ developed?

EnhancedLeads™are developed real-time within the online automotive shopping, sales promotion qualification or information request process.

Two forms of EnhancedLeads™ are available:

" EnhancedLeads Premium Complete™

This lead product provides insights to the prospect’s values and choices in the area of lifestyle, values and vehicle related attributes at a most granular level.

EnhancedLeads Premium Complete™ combines attitudinal insights with traditional lead data to form a complete understanding of an individual prospect or customer’s “hot buttons”.

EnhancedLeads Premium Complete™ leads are developed within a 5-7 minute discovery experience powered by a proprietary conjoint engine that determines optimal selling strategy based upon customer evaluation of holistic attitude, vehicle, financing and dealer concepts.

This product is recommended for new vehicles where prospects are unfamiliar with the product and dealers and OEMs are learning how and to whom to sell the new product.

" EnhancedLeads Basic Complete™

This lead product marries the delivery of individual selling scripts with conventional lead data where such data is already developed within a defined process.

In this environment, EnhancedLeads Basic Complete™ functions as an “ingredient brand” powering the enhancement of existing conventional lead product.

Development of EnhancedLeads Basic Complete™ leads occurs when prospects are matched in real-time against a predetermined foundation attitudinal segmentation for the vehicle category being shopped.

Like the Premium Complete Product, this foundation segmentation is based upon a prospect’s values and choices in the area of lifestyle, values and vehicle segment attributes.

The prospect is asked to answer 5 to 7 questions in the course of their online shopping experience. These questions enable identification of the prospects attitudes and provide the basis for development of a prospect selling script that is forwarded to the dealer in real-time.

EnhancedLeads Basic Complete™ is recommended for vehicles that are in the mid or latter half of their product cycle where the vehicle is well understood by shoppers, dealers and OEMs.

EnhancedLeads Marketing Intelligence™

As we aggregate attitudinal leads and our lead database grows we will map and track the movement of attitudinal motivators and inhibitors across automotive vehicle segments to provide insight and direction to marketers seeking to harden belief in their brand and motivate competitive brand conversion.

This Business Intelligence will allow EnhancedLeads™ to offer marketing and communications insights and recommended actions to subscribing OEM, Dealer and Supplier clients.


About the EnhancedLEADS™ company

EnhancedLeads L.L.C. is the automotive e-business leader in the real-time development and distribution of individualized customer sales strategies to the retail floor. We work exclusively in the automotive retail market to help dealers, importers and manufacturers maximize sales, profits and the retail customer sales experience.

Founded in 2006, the genesis for the company was work created for Audi of America. Since then, development of EnhancedLeads™ sales leads and business intelligence products has advanced and our sales solutions are now marketed nationally to Dealers, Importers, OEMs, Websites, Aftermarket Manufacturers and select Supplier companies.

Our mission is to bring automotive shoppers, dealers and manufacturers together in relevant, engaging and profitable transactions. We achieve this through groundbreaking application of technology, proven marketing science, extensive automotive industry experience and flawless customer service.

An outgrowth of our EnhancedLeads™ sales lead products is the development of data, analytics and marketing services to assist retailers, brand marketers and webmasters in optimizing sales. This set of solutions is based in business intelligence gleaned from the aggregation of EnhancedLeads™ data. EnhancedLeads™ partners, from time to time with other data providers to deliver custom solutions to clients.

EnhancedLeads L.L.C. is a Michigan Limited Liability Company headquartered in

suburban Detroit with sales offices in Atlanta, Chicago, Detroit and Los Angeles.

EnhancedLeads L.L.C. maintains strategic partnerships with well-known technology, data and marketing science companies in order to maximize the effectiveness of our products and to provide our client companies with the best solutions for their individual needs.

We actively pursue mutually beneficial relationships with businesses and individuals who share our values, vision and mission. To express your interest in working with EnhancedLeads L.L.C. contact us via email at [email protected]

EnhancedLeads L.L.C. respects the right of individuals to privacy. Our privacy policy explains how we collect, use and safeguard personal data, as well as the choices individuals can make about the way their personal data is collected and used.

EnhancedLeads L.L.C. provides data products and services, containing personal data, to our clients. When we do so we pledge to follow practices described in our privacy policy. To request a copy of this policy contact us at [email protected].

Company Leadership

Stephen F. Stepanek founded EnhancedLeads L.L.C. and serves as the company’s CEO.

Prior to founding EnhancedLeads L.L.C., Steve served as Director, Client Service, Business Intelligence at Edmunds.com; Senior Vice President, Executive Managing Director – Ford Customer Service Division at Ogilvy & Mather; Director North American Sales Operations at Audi of America; Senior Vice President, Executive Management Director – Ford Division and Goodyear at J. Walter Thompson and Business Development and Strategy Executive at Acxiom Corporation, a global provider of database, direct and digital marketing solutions. He has also served as Adjunct Professor, Qualitative Research and Account Planning at Michigan State University.

He is an avid and competitive sailor, a runner, golfer, motorcyclist and cellist. He enjoys auto and motorcycle racing and has completed high performance driver training at Bondurant and Barber racing schools. In his free time he can be found carving up country roads on his Ducati 1198.

“We teach your salespeople how to

sell and close individual sales one

prospect at a time… in real-time”

Steve Stepanek CEO, EnhancedLeads L.L.C.

EnhancedLEADS LLC associates have over 200

combined years of automotive experience…

put it to work for you

Put EnhancedLEADS™ to work for you and start selling more cars

We work exclusively in the automotive retail market to help dealers, importers and manufacturers maximize sales, profits and the retail customer sales experience.

Our mission is to bring automotive shoppers, dealers and manufacturers together in relevant, engaging and profitable transactions.

Call us at 310 270 5451 to put EnhancedLeads™ to work for you and start selling more cars!

EnhancedLEADS LLC, an US+Partners Company 1007 Harvard Road, Suite 300 Grosse Pointe Park, Michigan 48230 Contact: Jerry Moore, Managing Director, Western Region I 310 270 5451 I [email protected]

Enhanced Leads

Documents

Transcript of Enhanced Leads