Enhance Your Exposure Sean
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14-Sep-2014 -
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Transcript of Enhance Your Exposure Sean
We’ll increase sales/lead generation on your web site
and:
1. Dominate rankings in
2. Drive brand awareness across multiple channels
3. Attract Web 2.0 social media recommendations
4. Crowd out competitors by expanding your visibility
E.Y.E. on the E.Y.E. on the ObjectivesObjectives
““It’s all about keeping your It’s all about keeping your E.Y.E. on the ball”E.Y.E. on the ball”
Our top goal is to drive ROI growth to your bottom line.
1. Search Your Industry, Keyword Searches &
Competitors Assess your current site Identify list of keywords to promote
2. Saturate Your Site with Optimized Content Optimize web site structure and web page coding Integrate key messaging & call to action items Validate site for errors Integrate Google Analytics
3. Syndicate Your Brand On Other Sites Promote your company on OTHER web sites Get categorized listings on multiple types of “web-only directories” Get listed on “contextual” and/or “industry relevant” sites Get listed and reviewed on “social media” and “bookmarking” sites Gain instant notoriety with “local listings” approvals
E.Y.E. E.Y.E. MethodologyMethodologyWe implement a 3-step visibility formula for your success
1. Analyze Industry and Customers We product a “best practices” list to guide us towards understanding
customer expectations and developing landing pages to meet their needs
2. Research Keywords & Evaluate Competitors Obtain initial keyword list from client Evaluate competitors' websites and keywords Assess high traffic/converting keywords Develop keyword list to target inside site content
3. Evaluate Current Web Site Are lead generation options available Are “credibility” factors (e.g. industry logos) presented Does navigation menu provide easy access to internal page Compare site to proprietary checklist of 31 tips
Industry/Site ReviewIndustry/Site ReviewWe assess the marketplace and identify relevant keywords
SEO Optimization TacticsSEO Optimization Tactics
Create Robots.txt file and
HTML/XML sitemaps
Implement Keyword-rich URL Linking
Organize “themed” pages on the web site
Optimize HTML- Meta tags and title tags- Headers- Validate for errors
We validate that your site targets optimal coding standards.
Site Conversion & ContentSite Conversion & Content
Headlines & Subheadlines
Calls to action on pages
Pages linked thematically
Do expected pagesappear on the site?
Is the content compelling
Fresh & unique content
Use of digital media
Contact Us FAQs Privacy policy
Products About Us Testimonials
Does your site meet the expectations of the audience?
Add your site URL to web directories Exchange links with related web sites Buy “ads” or “links” on industry sites Syndicate ARTICLES of 250-500 words Create BLOG postings to place online Publish VIDEOS for YouTube type sites Publish PHOTOS for “Universal
Search” Get sites to review your business Publish PRESS RELEASES Add site to RSS & Blog directories
Get Links from Valued Get Links from Valued SitesSitesSyndicate your brand on web directories, high traffic sites,Syndicate your brand on web directories, high traffic sites,industry sites and other contextually relevant web sitesindustry sites and other contextually relevant web sites
Get your site listed on local search directories Get onto Superpages, Google Local, Yellowpages, etc. Add “Customer Reviews” and Videos for more visibility
Local Listings ExposureLocal Listings ExposureTake advantage of the web version of “walk-in” traffic
Content propagation and syndication campaign:• Blog/RSS syndication with a clear editorial publishing calendar
Leveraging online conversations:• Twitter• LinkedIn
Digital media syndication through sites like:• Video (YouTube …)• Images (Flickr …)• Powerpoints (Slideshare …)
Social network engagement with Web 2.0 sites:• Facebook• Digg• Del.icio.us• StumbleUpon• Buzzle
Social Media OverviewSocial Media OverviewRecommended Strategies to Saturate Your Brand Online:
Web 2.0 visibility includes the value of “recommendations”
We get your content to be endorsed on social media sites We target high traffic sites like Digg and StumbleUpon Write Tweets and get “ReTweets” to targeted admirers Register your site with social media directories
Social Media ExposureSocial Media ExposureSearch engines are not the only source of leads and referrals.
Your company and brand will be Perceived as an Authority In your selected industry Which will build
Strong relationships With new prospects Or existing customers
And Improve rankings in search engines
Become an “AUTHORITY”Become an “AUTHORITY”We Leverage Social Media Visibility to Position Your Brand:
Monitor “Webmaster” accounts Get new pages indexed quickly Review analytics & reporting Modify .htaccess File. Use “mod_rewrite for SEO URLs. Redirect non-www links Set up 301 redirects for old pages Set up 404 error pages
Analyze Site PerformanceAnalyze Site PerformanceAssess and re-assess results continuously to drive efficiency
1. Industry & Site Analysis Industry assessment Site design assessment (for lead generation, credibility factors and messaging) Keyword research for preparation of keywords list to promote 5 pages of keyword-rich content insertion & optimization
2. HTML/CSS Optimization for 5 web pages Site pages outline and page/folder renaming recommendation Sitemap creation (html and xml) and webmaster accounts with Google, Yahoo, Bing Robots.txt file creation Google analytics setup and integration Weekly analytics and ranking report
3. Syndication & Visibility actions (per month) 150 listings on web directories 20 Links on contextually relevant sites 30 bookmarking votes from social media sites 4 articles written and syndicated on 20 article directories 4 blog postings written and syndicated
Recap of E.Y.E. DeliverablesRecap of E.Y.E. DeliverablesThis is an outline of the campaign requirements.
Multi-year relationships with clients
First page rankings proven for 100% of client base
Maximize ROI within initial contract period
Exclusive representation for your field of interest
Two decades combined experience in web branding
Diverse client base including Fortune 1000 companies
Personal support from key partners
We Know “Web Visibility”We Know “Web Visibility”Put our 20 years experience online to work for you.
Sean De [email protected] x508 (offc) | 323-864-3030 (cell)
www.LaDezign.com• Corporate & NonProfit Web Design• Search Engine Optimization• Web Software to Manage Web Site Content• WebCart® Ecommerce Platform Distributor
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