C H I N E S E M E D I C I N E

K . V A L L E Y X P E N A N G

H I S T O R Y

TRADITIONAL CHINESE M E D I C I N E

5000 YEARS

CHINESE IMMIGRANTS

SHENNONG’S MATERIA MEDICA

EXCHANGED CULTURE & KNOWLEDGE

B U S I N E S S

P O H A U N T O N G

HISTORY

BUSINESS PRODUCTS

S I M I L A R I T I E S & D I F F E R E N C E

FUTURE PLAN CUSTOMER

S I M I L A R I T I E S

D I F F E R E N C E S

BUSINESS ADVERTISING

SHOP LAYOUT PRODUCTS

& SERVICES

C O M P E T I T O R S

P O H A U N T O N G ’ S C O M P E T I T O R S

C O M P E T I T O R S

CHENG WOH & KEAN AUN HOE

C H E N G W O H M E D I C A L H A L L

STRONGEST 80 YEARS

500 FORMULAS BEST SELLING

BIRD’S NEST PACKAGED HERBS

P R O D U C T S

K E A N A U N HOE M E D I C A L H A L L

YEAR 1956 FAMILY BUSINESS

MAIN PRODUCTS TRUSTWORTHINESS

CORDYCEPS FLOWER BASED SOUP

P R O D U C T S

PENANG BAK KUT TEH

H U A H S H A N ’ S C O M P E T I T O R S

C O M P E T I T O R S

HAI-O EU YAN SANG HERBS N’ FOOD

H A I - O

YEAR 1975

PROFESSIONAL HERBALISTS

70 BRANCHES WIDE VARIETY

E U Y A N S A N G

PROMOTIONAL STRATEGIES 1000 TYPES

300 RETAIL OUTLETS GLOBALLY

YEAR 1879

H E R B S N’ F O O D

YEAR 1981

SPECIALTY WIDE VARIETY

S T R A T E G Y

P O H A U N T O N G

ADVERTISING, SERVICES & PRICING

SERVICES & PRICES

H U A H S H A N

R E C O M M E N D A T I O N S

P O H A U N T O N G M E D I C A L H A L L

PROBLEM:

LOCATION & ACCESSIBILITY

SOLUTION(S): - RELOCATION

- OPENING MULTIPLE OUTLETS

PROBLEM:

BRAND AWARENESS & DISTINCTIVITY

SOLUTION(S):

- ADVERTISEMENT - OUTLET DISTINCTIVITY

SOLUTION(S):

- MODERNISATION - GROWTH OF THE FIRM

PROBLEM: COST OF OPERATIONS & PROFIT MARGIN

H U A H S H A N M E D I C A L H A L L

PROBLEM: PRODUCT VARIATION & DISTINCTIVITY

SOLUTION(S): VARIATION OF PRODUCTS & UNIQUE

PRODUCT SOURCING

PROBLEM:

SKILLED LABOUR & TRAINED MEDICAL PERSONNEL

SOLUTION(S):

EXPANSION & TALENT SCOUTING

PROBLEM:

OUTLET LOCATION & SIZE

SOLUTION(S):

OPENING MULTIPLE OUTLETS

C O N C L U S I O N

W I N S !

HUAH SHAN MEDICAL HALL

V I D E O