Name: Honda Day – National Blood Donours Day Client: Honda/MSCAR Service: Social Impact

Goals: • Media coverage • Pass a corporate social responsibility message to community • Merging the employers around a cause • Connect potencial customers • Promote the Honda Day • Attract people to visit the showroam

Case: The Honda Day is usually the day for customers benefiting of hard discounts and marketing campaign services. We was challenged to contribute with innovation, to create something memorable to the customers, that generated word-of-mouth e interative.

The challenge was to establish a connection with the Honda Day and a cause, to attract people, someting interative that generates media coverage.

Solution: The Honda Day date was the same of the National Blood Donours Day. Som we decided to organize a blood COLHEITA at MSCAR.

We established a partnership with the blood RECOLHA department of the HOSPITAL de Faro. The medical team was in MSCAR on the Honda Day.

We communicated the initiative to the 300 MSCAR employers and the Honda/MSCAR customers by sms to help this cause participating at Honda Day.

Results: • Houve uma forte adesão. A colheita feita na MSCAR igualou os níveis de sangue recolhidos no Hospital de Faro nesse dia. • Cerca de 300 visitas ao stand no Honda Day. • Cerca de 80 check-up feitos a viaturas. • Foram vendidas 3 viaturas nesse dia. • Criou empatia entre todos os destinatários e a marca MSCAR. • A iniciativa chegou a mais de 25000 pessoas (via email, media, cartazes, site, boca-a-boca, sms, visitas à exposição e redes sociais)

Resultados: • Uma notícia de 1/2 página no jornal POSTAL do Algarve (jornal regional com maior tiragem e visualizações online, distribuído com o Público em banca no Algarve). • Notícia de destaque na newsletter da MSCAR.