English profile for Balloon Ad_Advertising service by Admicro
description
Transcript of English profile for Balloon Ad_Advertising service by Admicro
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Ability to reach 31,5M readers, equal 90% of Internet users in Vietnam. Admicro owns the largest and the most influentialMobile Adnetwork in Vietnam, reaching 20 million mobile internet readers
Admicro Ad Network
#1 Ad Network in Vietnam with 40% market share
200+ top publishers l 10,000+ advertisers l 2.8B page views/month l 1B ad impressions/day
20M mobile readers with l 65M visits/m
onth l Growth rate: 125 %
200+ websites 27 prestigious owned & exclusive websites 180+ partner websites
Demographic of reach
Location
47% North of VN38% South of VN8% Middle of VN7% Overseas
Gender
48% Male52% Female
Age
15% <1860% 18 – 3419% 35 – 496% >50
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Positioning at the right bottom of the webpage with highly impressive, smooth and flexible formats
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Advantages
Free 90x120 Active View 300X250
Only charge when ads fully display
Free of charge for
Scrollbar and Addon Banner
250px
120px
90px
300px
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Time On Ad
Higher time-on-ad due to fixed and unique position
Advantages
Do not automatically close when scrolling up and down
Flash Banner 300X250
45S10x higher than average Time-on-ad of normal Ads
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300X250
500X300
Advantages
Others’Mouse hover 3s
Expand Rate < 1%
OursAuto Expand
Expand Rate > 90%
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DemoStandard - Classic
300X250 300X30
15s
Collapse
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Demo
Free90x120
Standard - Plus
30X250 300X250Expand
Scrolldown
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Demo
15s
Collapse
Extra Standard - Classic
300X385 300X308
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DemoExtra Standard - Plus
30X250 300X385
Free90x120
Expand
Scrolldown
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Demo
15s
Collapse
Fiteye Banner- Classic
370X250 300X3010
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DemoFiteye Banner - Plus
Free90x120
30X250 370X250Expand
Scrolldown
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Demo
15s
Collapse
Expandable - Classic
500X300300X250 300X30Expand
5sor
click
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Demo
15s
Collapse
30x250 300X250 500x300 300X250
Expandable - Plus
Free90x120
Expand
Scrolldown
Expand
5sor
click
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DemoBig Balloon
30X250 300X600
Free90x120
Expand
Scrolldown
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Demo
15s
Collapse
H-Big Balloon - Classic
475x325 300X3015
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DemoH-Big Balloon - Plus
30X250 475x325
Free90x120
Expand
Scrolldown
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DemoPage Takeover - Classic
980x500300X250 300X30
Mousehover
orclick
Expand
15s
Collapse
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Demo
15s
Collapse
30x250 300X250 980x500 300X250
Page Takeover - Plus
Free90x120
Expand
Scrolldown
Expand
5sor
click
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Channel
A-Class l Gia đình – Sức khỏe l Game l Cuộc sống số l Giáo dục - Nghề nghiệp l Thể thao - Xe ++ l
Giải tr
í – G
iới t
rẻ l
Đẹp
++
l M
ua sắ
m –
Tiêu dùng l Tổng hợp l
A-Class l Gia đình – Sức khỏe l Game l Cuộc sống số l Giáo dục - Nghề nghiệp l Thể thao - Xe ++ l
Giải tr
í – G
iới t
rẻ l
Đẹp
++
l M
ua sắ
m –
Tiêu dùng l Tổng hợp l
A-Class l Gia đình – Sức khỏe l Game l Cuộc sống số l Giáo dục - Nghề nghiệp l Thể thao - Xe ++ l
Giải tr
í – G
iới t
rẻ l
Đẹp
++
l M
ua sắ
m –
Tiêu dùng l Tổng hợp l
A-Class l Gia đình – Sức khỏe l Game l Cuộc sống số l Giáo dục - Nghề nghiệp l Thể thao - Xe ++ l
Giải tr
í – G
iới t
rẻ l
Đẹp
++
l M
ua sắ
m –
Tiêu dùng l Tổng hợp l
A-Class l Gia đình – Sức khỏe l Game l Cuộc sống số l Giáo dục - Nghề nghiệp l Thể thao - Xe ++ l
Giải tr
í – G
iới t
rẻ l
Đẹp
++
l M
ua sắ
m –
Tiêu dùng l Tổng hợp l
A-Class l Gia đình – Sức khỏe l Game l Cuộc sống số l Giáo dục - Nghề nghiệp l Thể thao - Xe ++ l
Giải tr
í – G
iới t
rẻ l
Đẹp
++
l M
ua sắ
m –
Tiêu dùng l Tổng hợp l
A-Class l Gia đình – Sức khỏe l Game l Cuộc sống số l Giáo dục - Nghề nghiệp l Thể thao - Xe ++ l
Giải tr
í – G
iới t
rẻ l
Đẹp
++
l M
ua sắ
m –
Tiêu dùng l Tổng hợp l
A-Class l Gia đình – Sức khỏe l Game l Cuộc sống số l Giáo dục - Nghề nghiệp l Thể thao - Xe ++ l
Giải tr
í – G
iới t
rẻ l
Đẹp
++
l M
ua sắ
m –
Tiêu dùng l Tổng hợp l
A-Class l Gia đình – Sức khỏe l Game l Cuộc sống số l Giáo dục - Nghề nghiệp l Thể thao - Xe ++ l
Giải tr
í – G
iới t
rẻ l
Đẹp
++
l M
ua sắ
m –
Tiêu dùng l Tổng hợp l
A-Class l Gia đình – Sức khỏe l Game l Cuộc sống số l Giáo dục - Nghề nghiệp l Thể thao - Xe ++ l
Giải tr
í – G
iới t
rẻ l
Đẹp
++
l M
ua sắ
m –
Tiêu dùng l Tổng hợp l
10tag
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CPM Buying
Standard
15.000VNĐ
Extra Standard
16.000VNĐ
Fiteye Banner
16.000VNĐ
Big Balloon
25.000VNĐ
H-Big Balloon
25.000VNĐ
Page Take-over
35.000VNĐ
Expandable
22.000VNĐ
Tag Aclass, Game: Unit cost x 1,33 Free of charge for design, hosting, supporting servicesExcluding 10% VATMin buying package 1000CPM
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Super Balloon
40.000VNĐ
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CPC Buying
VNĐ
5.500/ClickStandard Banner 300x250
250px
300px
Tag Aclass, Game: Unit cost x 1,33 Free of charge for design, hosting, supporting servicesExcluding 10% VATMin buying package 1000CPM
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CPA Buying
Phase 1: Pre-CPA
Trial running ads, evaluating results and estimating bidding cost
Executing advertisement with bidding cost in Phase 1
Buying type: CPM
Min buying package: 1000 CPM
Ta reach the best results, channels and ads are automatically assigned and monitored by Admicro
Maximum execution time: 1 week
Đã tích hợp sẵn hệ thống action tracking
After 1 week, providing a number of actions with client’s budget => Offer bidding cost
Phase 2: CPA
2 PHASES
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Tracking & Report system
Free sign-in account for tracking
Updating real-time report
Accept for reputed 3rd party tracking
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DemoCase Study - POND’S Acne Clear White
CHALLENGEPond's brand of Unilever has just launched a new product line, providing a comprehensive skin care solutions, beating 10 problems of acne & oily skin. Campaign’s objective is to collect the target audience’s data via submitting form for trial samples
SOLUTIONTiming: 02-April-2014 to 20-April-2014Format: H-Big Balloon (with submit form)Channel: Entertainment, Women & BeautyCPM Book: 5500CPMCommited CPA: 0.36$
RESULTS
251% ROI
21,230 submissions for trial samples
$ 0.25 CPA (44% lower than commited CPA)
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Demo
CHALLENGEOPPO launched a new smartphone, OPPO N1 with superior features: Rotate 206 degrees Camera, O-touch Sensor, Oclick. Comprehensive and innovative solution from a Real smartphone
SOLUTIONTiming: 16-December-2013 to 15-January-2014Format: Big Balloon (with simulation of a real OPPO N1 with outstanding featuresChannel: Hitech & TechnologyCPM Book: 4000CPM
RESULTS
1.2% CTR
4.0M Ads views by the target audience
500,000 ads viewers (8 views/user/campaign)
Case Study - Oppo N1
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Demo
CHALLENGESeaBank has just offered a new incentive package for mortgage, auto and consumer with interest rate from 0%/year
SOLUTIONTiming: 14-April-2014 to 27-April-2014Format: Page Takeover (with incidentally impressive 0%)Channel: A-ClassCPM Book: 3300CPM
RESULTS
14.37% CTR (20x higher than the related campaigns, 10X higher than the Balloon Ad format standard)
3.3M ads views
Case Study - Seabank
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