English Oral Exam

8/10/2019 English Oral Exam

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1. Why is marketing important?

Most aspects of your business depend on successful marketing.

Marketing is a process by which a product or service is introduced and promoted to

potential customers.

Marketing is so important because it deals directly with the customer, and as everyone

knows, you must have a great relationship with your customer in order to survive in

business

Without marketing, your business may offer the best products or services in your

industry, but none of your potential customers would know about it. \

Without marketing, sales may crash and companies may have to close

The success of a company often rests on a solid reputation. Marketing builds brand

name and As your reputation grows, the business expands and sales increase.

Largely marketing is about generating leads that can then be turned into sales.

2. What is the role of a market research?

Market research is primarily analyzing consumer behavior in order to discover who is buying,what they are buying, where they are buying it, and when people buy products or services andthen asking the question why are they buying it? Market research is all about finding out whatyou can do to make customers to buy your product or service.

Market research can identify market trends, demographics, economic shifts,

customer's buying habits, and important information on competition.

It will guide you in making strategic business decisions, uncovering unmet customer

needs, and in many cases, help you discover new ideas for products or services.

But, the use of marketing research information is not limited to . It can be used by all

levels of management to make decisions

3. What is the role of the SWOT ANALYSIS?

SWOT Analysis is a tool used for understanding an organization's strengths,

weaknesses, opportunities and threats

It provides information that is helpful in matching the firms' resources and capabilities

to the competitive environment in which it operates and is therefore an important

contribution to the strategic planning process.

The SWOT analysis enables companies to identify the positive and negativeinfluencing factors inside and outside of a company or organization

Swot analysis help management in taking the right decision

4. Wich are the 4Cs and the 4Ps?

Whether you are thinking of setting up, starting or expanding your business or selling any product or

service, these four elements of MARKETING MIX should be top-of-mind all the time:

1. THE PRODUCT:Exactly what product or service are you going to sell to this market?

2. THE PRICE:Exactly how much are you going to charge for your product or service, and on what basis?

3. THE PLACE:Where are you going to sell this product at this price?


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4. THE PROMOTION:How are you going to promote, advertise and sell this product at this price at this

location?

marketing mix as a combination of controllable factors

Many marketing specialists are now seeing the 4Ps as too product-oriented and have adopted the 4Csmarketing mix. This model looks at the marketing from the customers point of view.

Placebecomes Convenience

Price becomes Costto the user

Promotionbecomes Communication

Productbecomes Customer needs and wants

These Cs reflect a more client-oriented marketing philosophy and require you to think like a

customer.

5.

How can companies find out more information about their customers

Knowledge is everything when it comes to identifying which groups of customers you

should be targeting.

Start to identify the different segments among your existing customers by looking for

groups with similar characteristics. Consumers are often segmented by age, gender or

income.

Market research will help you understand more about the needs, tastes and spending

habits of different groups of potential customers. This should tell you about the

customer segments most likely to buy into your offer and the kind of marketing and

sales activities they will respond to.

6. Do you agree: marketing is both science and an art?

I believe that mk is both science and an art Most importantly the science should lead and

measure; the art should inspire and create.

Marketing is a science because the most common question is How much money should I

spend on marketing? but it is also an art because marketing is creating a demand for your

product. You can try to use science to predict the future part but you might pick a number

based on art.

Money is simple. The art is raising trust and dealing with people

7. What is the role of advertising?

The general roles for advertising are: satisfying and informing the general consumers

by addressing their needs through goods and services, generate sales and generating

trends.

Advertising consists of four different roles:
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The marketing role

The communication role

The economic role

The societal role

The mk role: will not be directed at all the public only at certain customers form the

target market. The communication role in advertising refer to massmedia communication This is an

impressive way to inform customers and let them know about the services and goods

they wish to buy.

The economic role Normally, the objectives of an advertiser are to be able to generate

sales from an advertiseme

8. Which are the media of adv? Which one do you consider the most effective?

Advertising gets to people through different forms of communication.Newspapers,magazines and direct mail belong to print media.

TV, radio and theInternet are among the most important electronic media.

But also the Outdoor signs

Large colourful outdoor signs can easily catch the attention of by-passers. But these ads must be

short and simple because viewers see them only for a few seconds.

Internet advertising is becoming more and more important and I think it is the most effective way of

advertising

. Especially young people spend less time watching TV and more time on the Internet. The Internet

has the advantage of being available to people around the world at all times.

Ads range from banners to pop-ups. Companies that spend a lot of money on advertising

often create their own Internet site for a certain produc

9. What makes an advertisement effective?

A good ad:

Connects with its audience Is memorable and easily recalled Provides information quickly and succinctly Doesnt confuse the viewer or make them hunt for the pertinent information Calls the viewer to action
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Effective advertising does not lambaste the viewer with information; it allows room for

the message to get the audiences attention and connect.

In any advertisement, the timeframe you have to make an impression on your

audience is limited to seconds. For billboard and print ads, this may be as little as 3-5

seconds; for radio and television, 30 seconds is usually standard

It is far more effective to develop a concise, coherent ad that appeals well to itsaudience.

10.How does advertising influence cutomers buying decision?

Some food companies disguise their ads as entertainment, which of course is especially

appealing to kids

Advertisements play with our emotions, that is why they use sports, beautiful ladies, famous

artists and stars. They also use sexy images and fancy words to capture our attention, other

wise, what has these to do with the quality of the product on sale?

At the same time, advertising creates false need or desire. Most things we see advertised are

not things we actually need. The advertisements make us feel like our life would be better ifwe had the thing and so we buy it. In this sense, advertising is manipulative.

n it's simplest form, advertising is just information. But in reality it does seek to manipulate

consumers by creating demand for a product they may not really need.

For a company trying to sell something, an ad is like getting a job interview with millions of

people all at once

11.Why should advertisements be etichal?

All advertising should be legal, decent, honest and truthful.

Every advertisement should be prepared with a due sense of social responsibility and shouldconform to the principles of fair competition, as generally accepted in business.

12.Advertising is the life of trade?

Nowadays I think it very true because without advertinsing you don-t sell the product or

service.Trade refers to buying and selling of goods and services for money or money's worth. It involvestransfer or exchange of goods and services for money or money's worth.

The manufacturers or producer produces the goods, then moves on to the wholesaler, then to retailer and

finally to the ultimate consumer. A trade advertisement is anadvertising undertaken by themanufacturer and directed toward

thewholesaler orretailer.[1]

13. What types of banks do you know? What is their role?

There are various types of banks. The necessity for the variety among these banks is because

each bank is specialized in their own field. Each bank has its own principles and policies.

Different rates of interests are also noted among these banks. All these banks are listed as

below:

Savings Banks these banks are suited for employees with a monthly salary
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Commercial BanksThese bank collects money from people in various sectors and gives the

same as a loan to business men and make profits in interests these business men pay

Indigenous Banksnative banks. They are normal moneylenders

Federal or National Banksthese banks control the principles and policies of other banks

across the country. These banks are managed and run by the government.

Consumers Bankthese are consumer friendly banks; they encourage the consumer inbuying commercial products and provide options for easy repay of the loan amount.

Private Banks

Internet Bankprovides banking facilities only via internet

14.What type of banking services do you know? Which one do you use?

Banks provide their customers with a number of services.

With a checking account you can pay your bills.Today, more and more people use

theinternet,also a banking service, to pay their bills

Banks also give their customers creditcards with which they can get money from theiraccount everywhere and whenever they want. They can also use them to pay without cash

at shops, gas stations and other stores. Checking accounts are a comfortableway for

customers to handletheir money.

For people who want to save money banks offersavings accounts

People who need money for certain things like buying ahouse or a car need a lot of money

quickly. The money they borrow from a bank is called a loan.

In most cases they do not pay back all of the money at once but a small part of it,

with interest, every month.

Almost all banks have automatic teller machines(ATM) at which customers receive

money from their account

I ussully use bank services when I pay my bills via internet and I have a credit card!

15.Should you be loyal to o bank as a customer?

If, you've been a loyal customer for several years banks can reward this with preferential

treatment

You gain their trust,and when you need a loan it will be easier to negociate

You can earn reward points on debit cards, priority banking services,

banks are increasingly rewarding loyal customers.

You can negociate

16.Credit is a way of life to this generation?

Nowadays I think that credit is a way of life for this generation because more and more

young people chose to get a bank loan in order to open a small business to buy their

own house,car etc. Young people prefer to be independent and they rather choose to

pay a monthly interest to a bank in order to have all these by their own not from

parents.
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17.Picking the right type of bank is not an easy task these days?

I agree that picking.is not an easy task because all banks are different.Before you

start shopping around for a financial institution, consider why you need one in the first

place

Once you know what you're looking for in a bank, comparing what banks offer in your

area

interest rates

18. banks should fight to keep their customers

Money is simple. The art is raising trust and dealing with people. I belive that loyal customers

are important for a bank ,becase for example as a bank when you have to give a loan to a

customer you will have more confidence in an old customer,becase you know him,you know

how serious he is,you have all information you need.

I think banks should fight for their customers because the compttion is growing and people

from new generation use baning services more and more.

19. Which are 3 most important documents of financial reporting?their role A financial statement (or financial report) is a formal record of the financial activities of

a business, person, or other entity.

profit and loss report- reports on a company'sincome,expenses,andprofits over a

period of time

balance sheet- snapshot of a company's financial condition

statement of cash flows reports on a company's cash flow activities.

investing andfinancing activities.

20.Good record keeping is essential to financial survivial?

Good record keeping practices are an important part of your business. Having good recordkeeping practices can benefit you in the following ways:

(a) Better internal control of your business to help business planning and decision making;(b) An essential source of evidence to detect business losses, internal fraud and theft; and(c) Reduction in cost and effort on collating information when preparing for your tax and otherreporting obligations.

Without good records it is simply impossible to determine the financial condition or profitability

of your business.

21.Stock market-stock broker

A shareof stock is literally a share in the ownership of a company. When you buy a share of

stock, you're entitled to a small fraction of the assets and earnings of that

company. Assetsinclude everything the company owns (buildings, equipment, trademarks),

and earningsare all of the money the company brings in from selling its products and services.

A lot of buyers and seller of stocks(shares)

The stock market is one of the most important sources forcompanies to raise money.

Stock broker:
http://en.wikipedia.org/wiki/Incomehttp://en.wikipedia.org/wiki/Expenseshttp://en.wikipedia.org/wiki/Profit_(accounting)http://en.wikipedia.org/wiki/Statement_of_cash_flowshttp://en.wikipedia.org/wiki/Investinghttp://en.wikipedia.org/wiki/Financinghttp://en.wikipedia.org/wiki/Companieshttp://en.wikipedia.org/wiki/Companieshttp://en.wikipedia.org/wiki/Financinghttp://en.wikipedia.org/wiki/Investinghttp://en.wikipedia.org/wiki/Statement_of_cash_flowshttp://en.wikipedia.org/wiki/Profit_(accounting)http://en.wikipedia.org/wiki/Expenseshttp://en.wikipedia.org/wiki/Income


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Your role in a stockbroker job is to manage the financial portfolio of your client; so this could be

an individual or a company. On the advice ofinvestment analysts,youll discuss with your client

which shares to buy or sell to get them the best return on their money.

They are responsible for managing their clients money, but they must stay up -to-date on thelatest tax laws, market research and financial news to provide their client with the best return.

pt contavbil

prepare profot and loss statements

keep track of the monEY in a company

resolve accounting discrepancies

analyze revenue and expenditure trends

make sure there is money to keep the company in operation

pt celalalt

prepare and interpret reports budgets fnancial statement

produce long term business plans

manage budgets

undertake research in pricing, competitors
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English Oral Exam

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