English attack! For Online Language Tutoring
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Transcript of English attack! For Online Language Tutoring
How to generate be,er, more effec1ve conversa1ons for your online English language tutoring service
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Executive Summary
The demand for one-‐to-‐one online English
language conversa1on lessons and tutoring has never been greater.
At the same 1me, compe44on is heavy;
service offerings are very similar and users oAen drop out aAer a few
sessions.
How can you add value to your offering, and generate be6er, more pedagogically effec4ve
conversa1ons which will keep customers coming back again and again for more sessions?
Marke4ng Challenge
iFrame banners on websites and blogs Executive Summary Marke4ng Challenge
Provide added value immediately
Make the language tutoring experience more produc4ve
Create an incen1ve for con4nued
tutoring engagement
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You can provide access to English A,ack’s entertainment immersion content instantaneously, upon your customers’ purchase of your service. They can thus broaden and deepen their language learning experience, co-‐branded with your brand, right away.
Having both the tutor and the learner “prep” for a conversa1on session by playing through the same video lesson – or playing it through simultaneously on the call – provides natural and s4mula4ng conversa4on context based on authen1c input.
Designa1ng a video lesson to be played prior to the next tutoring session provides a further incen4ve to keep the next tutoring appointment and explore new conversa1on topics.
Introducing
www.english-‐a6ack.com
Regardless of teaching methods, improvement in language skills can only
come about with frequency of exposure to -‐ and use of -‐ the target
language.
The English Attack Motivational Approach
Today’s genera1on of learners will only prac1ce English language skills on
a truly regular and frequent basis if they are
mo1vated to do so. Interes1ng, current and authen1c entertainment
content is a key mo1vator.
A learning resource that features such content, regularly refreshed and packaged for learners of
all levels within a mo1va1onal ecosystem, creates the condi1ons required for effec1ve language learning.
How does it work?
More effective learning through increased and enhanced exposure to English
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The largest, most current range of EFL / ESL learning content based on authentic entertainment video
• Over 1,000 video-based learning units: movie clips, music videos, tv series, news reports…
• Available as or even before films are showing in local cinemas
• Four difficulty levels • Fresh content published daily • Short sessions: 12 – 15mn to complete
The largest catalogue of English language learning visual dictionaries
• Over 260 thematic dictionaries • Over 5000 vocabulary files • Each item is illustrated, defined, used in a
sample sentence, and has an audio file for correct pronunciation
A constantly updated collection of EFL exercises based on current, authentic entertainment content … What is it?
… within a service creating motivation, repeat use and a sense of progress…
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The only range of quality games dynamically driven by every learning unit
• Practice games covering vocabulary, grammar and listening skills enable learners to consolidate what they have learned in the learning units.
• All video lessons and visual dictionaries can be practiced via several games: 5000 unit/game combinations possible
The most gamified learning service, for motivation and engagement
• 10 Card types • 50 Achievement Levels • 25 Badges to be earned • Points for Learning Units completed, and
games played • Coaching function showing progress • Global social network and community
activity feeds, friends, messages
What is it?
… resulting in very high levels of site use frequency and duration, thus achieving true learner engagement.
87% of English Attack! subscribers learn with it at least once a week 3.6 visits per week
Average weekly site use duration: 2h 28 mins, of which over 80% on actual
exercises. 9.8 exercises completed per week
What is it?
The world’s most global EFL online service, available in 25 interface languages & used worldwide What is it?
A user interface available in 26 languages
• The option of a user interface in their L1 allows lower-level learners to use the site quickly and confidently. Languages include Chinese (Simplified and Traditional), Japanese, Korean, Arabic, Russian, Spanish, Portuguese, French, Italian, German, Polish and Czech.
A growing list of prestigious partners
• English Attack! has been adopted as a pedagogical resource by a wide range of ELT publishers, language schools, educational authorities and educational service providers who have recognised the effectiveness of the digital immersion approach and its complementarity with other methods of English language instruction.
Adding English A6ack! to your online English language tutoring service
Adding English A6ack! to your English tutoring service Provide added value & rich content immediately
• By bundling in Premium access to English A,ack with your online tutoring service, you provide instant value to your client by adding a highly innova1ve, dynamic and effec1ve learning resource to your offer, with a substan1al (€12/month) perceived value but at very low actual cost to you.
• Your users will gain instant access to over 1,000 video English lessons, over 5,000 mul1media vocabulary files and 5,000 learning unit / learning game combina1ons, with new learning units published daily.
• The version of English A,ack! your customer will enjoy will carry your name, your logo, and your message informing him or her that Premium Access has been provided by you.
Adding English A6ack! to your English tutoring service: Making the travel study experience more produc4ve
• Premium access to exercises based on the very latest films, TV series, and music videos is the ideal prepara1on for general conversa1on, in which the current events / cultural dimension is just as important as are formal language competencies.
• By preparing for a conversa1on session using a designated video lesson, your customers will be able to enter that conversa1on with something current, interes1ng and mul1-‐dimensional to talk about, and they will have absorbed the vocabulary and usage elements that will help them in that conversa1on.
• They will thus enter the conversa1on more prepared, more confident, and more focused on a topic and its related language elements. Their en1re tutoring session will be enhanced as a result.
Adding English A6ack! to your English tutoring service: Keep them coming back for more.
Towards the end of a one-‐on-‐one tutoring session, the tutor can instruct the learner to prep for the next session by doing a specific video English lesson. Alterna1vely, some 1me can be spent on the call deciding jointly, with the learner, which video lesson can be used as the basis of the next session. Having an interes1ng, video-‐enhanced topic, with learning support, set up for the next tutoring session will make it more likely that the learner keeps the session appointment.
Tutors can even line up a series of video English lessons on a given theme or topic, thus crea1ng a coherent “conversa1on course” to engage the learner even more deeply.
iFrame banners on websites and blogs Getting started Marke4ng Challenge
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Tell us how many learners to whom you would like to give access to English A,ack!, and the desired dura1on, in months, of the access (minimum 3 months). We’ll give you an immediate cost quote.
Send us your company logo, and we’ll set up your branding on the site and send you the access codes. You send the individual access codes to your customers.
BK5897 AZ2356
VX1249 LY8592 CS4897
Your customers get an immediate, relevant, branded benefit; you retain share of mind before, during and aAer the tutoring sessions, and you generate increased customer loyalty and repeat business.
For more information, contact:
Paul Maglione Co-‐founder, English A,ack! LinkedIn Profile: h,ps://www.linkedin.com/in/paulmaglione Twi,er: @paulmaglione E-‐mail: paul.maglione@english-‐a,ack.com Phone: +33 6 12 76 60 23
Other useful links: For more on our pedagogical principles: h,p://blog.english-‐a,ack.com/ English A,ack! for Schools: h,p://slidesha.re/RoiZES English A,ack! for Companies: h,p://slidesha.re/1uV2ulF Using video in EFL: h,p://slidesha.re/1gAj6T2 The English A,ack! Facebook Page: h,ps://www.facebook.com/EnglishA,ack
Adding English A6ack! to your English tutoring service