ENGLAND RUGBY

"HOW TO" SOCIAL GUIDES

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England Rugby’s “How To” Guide for Social Media

1 Facebook & Instagram Advertising

1.1 Ad Features

1.2 Features of Ads created on your page

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1.3 Different ways to promote your club on Facebook

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1.4 Ads Manager

1.5 Ad billing and budgets

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1.6 How to make your ad more engaging

1.7 What images and video to use for the Ads

Facebook Image pixel size

Facebook feed Recommend 1,080 x 1,350 pixels.

Facebook right column Recommend 1,200 x 1,200 pixels

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Facebook Instant Articles Recommend 1,200 x 1,200 pixels.

Facebook Marketplace Recommend 1,200 x 1,200 pixels.

Facebook Stories Recommend 1,080 x 1,920.

Instagram

Instagram Stories Recommend 1,080 x 1,920.

Instagram feed Recommend 1,080 x 1,350 pixels.

Messenger

Messenger Stories Recommend 1,080 x 1,920.

Messenger Inbox Recommend 1,200 x 1,200 pixels.

Sponsored message Recommend 1,200 x 628 pixels.

1.8 How to post on Instagram

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2. Twitter Advertising

2.1 What is an Ads Account?

2.2 How to create an Ads account

2.3 Your Twitter Ads checklist

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2.4 Billing Basics

2.5 Twitter Ads 101

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