IPHONE 4 Cristina Morales and Hannah Norton

Understand

• Zoey Phelps• Trendy • Artist• Suburban girl • Age 18• Always buys the newest technology• Will spend a large amount of money on something if it is worth it• Owns an iPhone 4• Wants a phone case accessory that includes a wallet• Doesn’t like big wallets

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Define

Hard case Round corners Sleek Black Thin, not bulky Strong Lightweight Clip to keep on

Ideate

Materials Rubber Metal Plastic Silicon

Preferences Must look trendy, in with the fashion The wallet has to be on the inside Thin pockets Phone case attachment has to be thinner than phone case needs to match everyday items (i.e. clothes, accessories Has a clip to keep it on the phone case

Colors Purple Zebra Black Not gray

Prototype

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Solution

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