Presents:

Bridging the information gap between communities with multiple

navigation schemas

www.engerati.com

GEO NAVIGATION

COMMUNITYNAVIGATION

TOPICAL NAVIGATION

SEARCH NAVIGATION

Presents:

Improving user click through with random revolving banner ads

www.engerati.com

Article Article

Article

Navigation

Article

Article

Article

Banner Ad

Banner Ad

Common web page layout

Roadrunners solve banner blindness

The PROBLEM: Banner blindness – red is where

users look – not at the green-bordered ads.

The SOLUTION: random revolving banner ads• Random placement - Engerati banner ads on primarypages (global, regional, topical) are randomly placedwithin content modules.

• Revolving - Each time a user navigates within a primary page, the content modules ‘revolve’ so that different content modules responsive to the navigation are produced

• Ethical – banner ads look like banner ads (not content) and a sponsor can always publish important industry related content in the banner space (white papers) – thus keeping users’ trust

RESULT:-- Banner ads show important content-- Banner ads are never in the same space-- Banner ads appear where the user looks for content-- Higher click through rate!

Default display = current global

information

Community navigation results in

randomly placed banner adverts

Result = Banners placed in same position as content. Users eyes scan banners and thus engage = higher click through rate

Become a Founder member today:

http://www.engerati.com/become-founder