Engel, blackwell and kollats model
5
Engel, Blackwell and Kollat’s Model Parvez alam (G4)
-
Upload
parvez-alam -
Category
Business
-
view
316 -
download
2
Transcript of Engel, blackwell and kollats model
![Page 1: Engel, blackwell and kollats model](https://reader033.fdocuments.in/reader033/viewer/2022042520/58a85eb21a28ab6c328b55fd/html5/thumbnails/1.jpg)
Engel, Blackwell and Kollat’s Model Parvez alam (G4)
![Page 2: Engel, blackwell and kollats model](https://reader033.fdocuments.in/reader033/viewer/2022042520/58a85eb21a28ab6c328b55fd/html5/thumbnails/2.jpg)
E-K-B Model
• Engel, Kollat and Blackwell Model, also referred to as the EKB model was proposed to organize and describe the growing body of knowledge/research concerning consumer behavior
• it shows the various components of consumer decision making and the relationships/interactions among them
• Research suggests that customers go through a five-stage decision-making process in any purchase
![Page 3: Engel, blackwell and kollats model](https://reader033.fdocuments.in/reader033/viewer/2022042520/58a85eb21a28ab6c328b55fd/html5/thumbnails/3.jpg)
E-K-B Model
![Page 4: Engel, blackwell and kollats model](https://reader033.fdocuments.in/reader033/viewer/2022042520/58a85eb21a28ab6c328b55fd/html5/thumbnails/4.jpg)
Maslow’s Theory
![Page 5: Engel, blackwell and kollats model](https://reader033.fdocuments.in/reader033/viewer/2022042520/58a85eb21a28ab6c328b55fd/html5/thumbnails/5.jpg)
Thank You