Engel, blackwell and kollats model
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Engel, Blackwell and Kollat’s Model Parvez alam (G4)
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Transcript of Engel, blackwell and kollats model
Engel, Blackwell and Kollat’s Model Parvez alam (G4)
E-K-B Model
• Engel, Kollat and Blackwell Model, also referred to as the EKB model was proposed to organize and describe the growing body of knowledge/research concerning consumer behavior
• it shows the various components of consumer decision making and the relationships/interactions among them
• Research suggests that customers go through a five-stage decision-making process in any purchase
E-K-B Model
Maslow’s Theory
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