Engagment Fundraising during the COVID-19 Era · Engagment Fundraising during the COVID-19 Era.pptx...
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Transcript of Engagment Fundraising during the COVID-19 Era · Engagment Fundraising during the COVID-19 Era.pptx...
EMPATHY
Where are you on the spectrum? Survival mode Thrive mode
EMPATHY
Where are you on the spectrum? Survival mode Thrive mode
POLLWhere is your organization?
INUNDATIONAdvice, counsel and recommendations
You decide what’s right for your organization.
NO SILVER BULLET
NO SILVER BULLET
Automated cultivation emails
NO SILVER BULLET
PAUSED
Automated cultivation emails
NO SILVER BULLET
PAUSED
POLL
When should we restart them?
OUR RECOMMENDATIONS FOR YOU
Greg WarnerCEO & Founder
FUNDRAISING CLIMATE CHANGE
FUNDRAISING CLIMATE CHANGE
MarketSmart’s Engagement Fundraising SystemOUR SYSTEM WAS BUILT FOR THIS; NOW IS THE TIME
‘READINESS’ IS KEY
Make changes with a scalpel, not a sledgehammer.
OUR RECOMMENDATIONS FOR YOU
Make changes with a scalpel, not a sledgehammer.
• Temporary situation– we always recoverfrom Black Swanevents
OUR RECOMMENDATIONS FOR YOU
Make changes with a scalpel, not a sledgehammer.
• Temporary situation– we always recoverfrom Black Swanevents
OUR RECOMMENDATIONS FOR YOU
The Great Recession of2008Giving declined onlyslightly (-7.0% in 2008and by another -6.2%in 2009) Asa percentage ofGDP, giving fellminimally, droppingfrom 2.1% in 2008 to2.0% in 2009, 2010,and 2011
• Eventually, supporterswill be sick of hearingabout COVID-19
Make changes with a scalpel, not a sledgehammer.
OUR RECOMMENDATIONS FOR YOU
• Eventually, supporterswill be sick of hearingabout COVID-19
Make changes with a scalpel, not a sledgehammer.
OUR RECOMMENDATIONS FOR YOU
• Donors don’twant to thinkabout death, sodon’t makethem!
Make changes with a scalpel, not a sledgehammer.
OUR RECOMMENDATIONS FOR YOU
• Donors don’twant to thinkabout death, sodon’t makethem!
Make changes with a scalpel, not a sledgehammer.
OUR RECOMMENDATIONS FOR YOU
Make changes with a scalpel, not a sledgehammer.
OUR RECOMMENDATIONS FOR YOU
Make changes with a scalpel, not a sledgehammer.
OUR RECOMMENDATIONS FOR YOU
Tips for engaging your donors:
1. Show empathy for your donors andprovide value.
• How are you doing? Are you safe?• How about your grandchildren?• I’m here to be your conduit.
2. Let them talk and you listen.• Ask questions• Respond to some of their questions with questions.• Learn about their needs.• Offer them something of value
(i.e. a menu of ways they can help)
Questions?
Questions & comments?
We want to hear from you. What are you doing to connect with donors?
