Engaging Your Company in Risk Management - RIMS Handouts/RIMS 15/TAL002/Engaging in R… ·...
22
Transcript of Engaging Your Company in Risk Management - RIMS Handouts/RIMS 15/TAL002/Engaging in R… ·...
Engaging Your Company in Risk Management and Safety (SESSION CODE TAL002)
Eva LaBonte, Workers’ Compensation Program Manager, Nike, Inc.
Jackie Kamstra, Global Environment Health & Safety Analyst, Nike, Inc.
Learning Objectives
At the end of this session, you will: • Find techniques to encourage your employees to care about a
strong safety program
• See the importance of engaging middle managers in valuing risk management and safety
• Learn how to gain Executive commitment for risk management and safety as an essential focus of any company
Make Risk Management Sexy
• Sexy (adj): excitingly appealing; glamorous
• What is appealing to executives may not be interesting to middle management or line employees
• Understand what is important to each audience
• Storytelling
Influencing Everyone
1. C-Suite Executives – How does a strong risk management and safety
program help the business grow, produce larger profits, EPS and build a strong reputation?
– Show me something new and innovative
2. Middle Management – How does a strong risk management and safety
program fit into all the other responsibilities I have – How will this save me time and energy? – Focused on C-Suite and Line Employees
3. Line Employees – How does a strong risk management and safety
program help me get my job done safely and contribute to my team.
– Why is it important to me?
Corporate Culture
• The philosophy, values and behavior that constitute the unique
style and practices of a company
• Trust and engagement of employees inspires a safe workplace
• Who is sinking your boat? Following video provided by The Employee Engagement Group 2013; www.employeengagement.com
www.employeeengagement.com
Engaging Executives
Setting the tone for Corporate Culture • To achieve a big impact, engagement at the very top of your
organization is necessary
• Executives value data and creativity • Use storytelling to uncover insights
that underlie the facts and outcomes
• Find one key executive
• Strategic and Financial Risks • Retention and company growth
How to Conduct Research to Engage ExecuDves, Roanne Neuwirth, Cntent Marke+ng Ins+tute, August 1, 2012
Engaging Executives
Employee Retention – Turnover costs and productivity – Workers want to work for a reputable
organization with integrity and offers a culture of high values and standards
American companies pay almost $1 billion per week for direct workers' compensation costs – Indirect costs affect engagement and retention Revenue – Expenses = Profit – Risk Management can reduce expenses
There Are Significant Business Costs to Replacing Employees; Heather Boushey and Sarah Jane Glynn, Center for American Prograss, Nov 2012 Business Case for Safety and Health; US Department of Labor,
Engaging Executives
Employees perform better in teams and individually when they have a sense that the larger organization is concerned about their safety
What are you asking of your C-Suite?
1. Commit to building a culture that recognizes human capital as the company’s most important asset
2. Understand and promote the importance of safety as the path to
improved engagement, productivity and quality 3. Allocate resources to make it happen
How Senior Leadership Influences World-‐Class Safety, Thomas R. Krause, Ph.D., ASSE Symposium 2004
Middle Management
What being in the “middle” means: • Don’t be the safety police!
– When people are engaged in safety, it’s still important when no one is looking
• Communication strategies differ for each audience
• Training – Consistent, Applicable, Valuable, Transferable • Show mutual interest and respect
• Get to the point about not being focused on the risk to injury, but the process
• Steve Farber – “Put yourself in wholeheartedly in what you love in the service of people who love what you do!”
Successful organizations focus on work and the worker, not just the task at hand
Engaging Managers
• Strong safety programs help middle managers meet their production and efficiency goals which in turn enhances engagement
• Quality is higher if employees are at work meaning Managers are more engaged • C-Suite commitment helps build confidence and engages managers
Photo Credit: Personnel Today 2012
Middle Management Responsibilities
• Building a mature program • Developing team skills • Pressure in the middle – meeting the needs of both executives and employees • Move from a culture about transactions to a culture of caring • Safety is not just about the injury rates; lack of accidents does not mean you’re
safe • Use Leading Indicators
Photo Credit: OHS Insider 2012, OHS Maturity Phases, ‘Evolve To Succeed’: CommunicaDng the Safety and Health Message in a Changing Work Environment, Part 2
Get them involved in safety!
– Front line employees can perform the job hazards analysis
– Ask them to contribute to safety committee meetings and offer suggestions for continuous improvement
– Ask employees to complete safety surveys and suggest how to make a process safer
– Make them aware of their surroundings since their jobs expose them to higher risk and more hazards
– Make sure training and commitment match the risk
Engaging Line Employees
The first face most customers see…
Engaging Line Employees
Innovate and Involve • Engaged = Motivated to go beyond their job assignment
– Goals and aspirations are aligned with the company – Great employee motivation means a good safety and claims record – Understand what the new generation of the workforce is made up of, how do
they work, what makes them tick
Engaging Generation Y
Gen Y is almost as large as the Boomer generation and over 65%
larger than Generation X • Major influence in the workplace
Generation “Why” • Desires to work as a team and be part of the solution • Frequent feedback
Engaging Gen Y employees will require that your safety message is exciting and action-oriented, and includes employees in the solution
Original by Obizmedia, 2013. Thumbnail image by Jason Kempin/Getty Images
Driving to World Class Performance
• Road to Zero
• Positive Employee Morale
• Continuous Improvement
• Efficiency and Productivity
• Future Leaders
• Practice
Action Plans and Takeaways
• Design a communication plan to engage all 3 tiers of employees
• Define your audience and tell them why • Create and implement a plan toward a building a better
road map to engage in risk management and safety
