Engaging your communities - getting fit for the Social Age - Charity Learning Consortium - Oct 2014
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Engaging your communities Julian Stodd www.julianstodd.wordpress.com @julianstodd Copyright Julian Stodd 2013 Getting fit for the Social Age All slides are available on SlideShare Audio descriptive version available
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Charities are intimately connected to their communities: they rely on them for fundraising, for spreading their stories, for finding and engaging volunteers and for generating political change in the name of their cause. But how are these communities built and how do they gain momentum? In this presentation, we explore the role of technology, the nature of community and why we engage, and we look at why it's so important to be authentic in these spaces.
Transcript of Engaging your communities - getting fit for the Social Age - Charity Learning Consortium - Oct 2014
Engaging your communities
Julian Stodd
www.julianstodd.wordpress.com
@julianstodd
Copyright Julian Stodd 2013
Getting fit for the Social Age
All slides are available on SlideShare Audio descriptive version available
Social Technology
The Social Age
The Social Age• Where knowledge is no longer enough...
• It's about ability to create meaning...
• and do it again, tomorrow, differently.
• Agility: of thought and in action
• Facilitated by technology. Framed by an evolved social contract
• Change is constant
• Reputation subverts formal hierarchy
What this means in the charitable sector
• You can engage in many spaces: formal and social
• You can do-create and share your own stories
• You can engage with and respond to other people's stories
• Throughout this, you,can grow your community
• ...and with community comes social authority
How does your organisation use knowledge?
• To inform
• To control
• To do things
• To create transparency
• To build tribal capability
• To be effective?
How do you control knowledge
• Through technology - does mobile provide faster access?
• Through elders - how do we connect knowledge to wisdom?
• Through physical constraints - how can you use mobile to overcome these?
• Through geography - can you bypass this barrier in a meaningful way?
• Through mindset - do you have a mindset for mobile?
• Through formal hierarchy - how does mobile impact on hierarchy?
Community
Communities and Stories• In the Social Age, we are closely connected to our
communities through multiple channels
• When engaged, our communities help us solve problems: they are 'sense making'
• They can be mechanisms of change
• They can share and amplify our stories
• But they can also subvert our authority
• Getting engagement is key
What this means for the charitable sector
• You can have multiple communities
• Each has differing needs
• Engage with appropriate tone of voice and stance in each
• Own some communities, engage widely in others, but always with authenticity
Social Leadership: the need for Social Authority
In the Social Age we need Social Leadership: authority based on
reputation forged in our communities
The NET Model of Social Leadership
Copyright Julian Stodd 2013
How do we build community?
Stories and Communities• How does your organisation use formal stories?
• Where are the spaces to share those stories?
• Who owns the story?
• Do you permit the co-creation of stories?
• Who owns the stories of dissent?
• How do you build your individual, co-created and organisational story over time?
Social Responsibility and Fairness
Copyright Julian Stodd 2013
STAY IN TOUCH
• @julianstodd• www.julianstodd.wordpress.com
• www.SeaSaltLearning.com
• All materials © Julian Stodd under a Creative Commons license
