Engaging the World: The Paris Climate Talks
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Transcript of Engaging the World: The Paris Climate Talks
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Engaging the World: The Paris Climate Talks
Julie Szabo & Darren Barefoot
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COP 15COP 20COP 21
Day
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Comparing COPs
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What should the tweet be?
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meth·od·ol·o·gyA two-pronged marketing & engagement approach
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Heartbeats• Website/blog content• Email updates & asks• Events, rallies,
protests• Press releases• Online advertising• Social media updates
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Remarkables• Cut through “noise”
• Tell stories that inspire
• Offer an insider’s
perspective
• Make an emotional
connection
• Make you look twice
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“Safe is risky and risky is safe.”
– Seth Godin
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Engaging the Media
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Engaging the Public
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Engaging Attendees
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“Learning and innovation go hand-in-hand. The arrogance of success is to think that what you did yesterday will be sufficient for
tomorrow.” – William Pollard
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bit.ly/CapuletBTH
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Thanks for listening!