Engaging the European Code of Conduct for eco-

responsible Data Centers

Gerald Dulac (Fondateur, Eolas/Business & Decision ) &

Jean-Michel Franco (Directeur des solutions, Business & Decision)

European Code of conduct

For Data Centers

• Green IT@Business&Decision : a short history

• Engaging the COC : the why and the how ; lessons learned

• Engaging our eco-system into better efficiency. Our initiatives.

Context : Roll out of a New « Green » Datacenter

• 2 data center including one Co-located

• Power efficiency (electricity, cooling…) as the breakthrough to face this growth

Growth of activity is pushing the current

infrastructures to their limits

• Critical Adaptive Eco Hosting

• Best practices repository (ITIL…)

A new facility has to be built, based on

the following principles

• Recycling of industry building: minimal ecological footprint to design the building

• Designed for holistical eco-efficiency : small usage of water (limitation of volumes , usage of water table), low energy consumption (free-cooling, green hardware,…)

• Commit to Green IT best practices and standards

Fully committed to sustainability

principles

• Green energy (hydraulic)

• Or energy with minimal carbon footprint (nuclear)

Based in a region (Grenoble) with

strong eco strength

• Water cooling for maximum ratio between heat consumed/wasted

• Optimal management of heat

• A unique tool to integrate the energy efficiency into the SLA’s (Scada)

• Hardware (servers, cooling, electricity) sourced with regards to energy efficiency

• Total transparency around energy consumption

A full set of innovative solutions

for green IT

Our approach : low carbon footprint, high efficiency and SLA

Application layers, SaaS :

Multi Iaas application architecture

Infrastructure As A Service :

Volume servers with low energy consumption

Optimize IT throughput : virtualization, mutualized managed services,

Use the right resource at the right place : multi cloud network

Datacenter As A Service

Use resource only when needed : cooling, electric distribution, low voltage

Minimize resource energy consumption: free cooling

Datacenter : The connected energy box

Use energy with low carbon footprint

( hydraulic)

Produce green energy (solar)

Reuse energy (essaisgroupes, cooling)

Fair resilience principles(reliability , avaibility, recovery)

SCADA

The need for a Code of Conduct : performance driven by best practices

and measures

1) You can’t manage what you can’t measure ! => driven by best practices,

measured through a performance metrics framework

2) Build & Run 24*7 => continuous improvement in quality of service needs well

defined systems of measure

3) Provide evidence of our commitment to eco-efficiency : engage data center team

and B&D management, raise awareness from our Customers

European Code of Conduct: answer to the Request for Information.

Describe what is being done, measure performance

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• One preparation meetings with Bernard Lecanu

• 2 months elapsed to understand the code, define role & responsibilities, and

gather the underlying data

• One finalization meeting with Bernard Lecanu to finalize the answer to the

RFP.

• Meeting with Paolo Bertoldi and B. Lecanu and our CEO, Patrick Bensabat to

formalize the participation

How to further drive adoption of eco-responsible best practices :

our GreenEthiquette initiative

• Encourage users to adopt an environmental friendly attitude towards

ICT utilization, even if it is outsourced :

– Raise awareness by understanding the stakes and what constitutes the

ecological impact of digital services

– Commit to fair consumption and avoid the “always on” mindset

(when it leads to over-emphasis on performance and availability)

– Influence eco-responsibility from hosted services suppliers

by requesting them to commit and report on their eco-efficiency

• A few basic rules

– A charter drafted by the provider of digital services that drives his own

commitment together with his hosted service provider

– An open, accessible-to-all, label, that mostly formalizes a code of conduct : no

minimum service level other than market standards (European code of Conduct,

ClimateSavers..) shall be requested to the parties engaged

– A unique charter on the market since it is meant for a new type of population,

but one that is based on standards: standards determine the measuring

elements and practices to be used. The charter defines transparency rules so

that they can be shared

The five Greenethiquette commitments

Optimize Energy efficiency

Minimize IT resources utilization

Setup recycling policies

(servers and consumables)

Consider fair performance & resilience

principle for SLAs

Source eco-efficient harware(low carbon footprint, low power usage)

Using greenethiquette to translate our eco-responsability

achievment into concrete customer value

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Key takeways (1/2)

Becoming a participant to the European Code of Conduct is easy and straightforward

• No costs

• Small resource needed to engage in the process

• Adapted to the current situation : no obligation to change the physical infrastructure and underlying resources

Impact is strong within the team

• Repository driven best practices

• A way to engage a team collectively towards eco-responsibility

Use approaches such as Greenthiquette to demonstrate the impact of eco-efficiency within the service scope that you deliver to your internal or external customers

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Key Takeways (2/2)

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