Engaging the ePatient, 11/11
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Engaging the ePatient:Why Mobile and Social Tech Will Transform the Delivery of HealthcareSusan Gosselin,Director of PR, Vest Advertising, Marketing & PR
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Meet ePatient Dave
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Patients Need More
Access
80% of internet users looked online for health information
and commentary online
27% tracked weight, diet and exercise online
34% have looked at other’s healthcare experiences
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96% use Facebook to gather information about healthcare
28% used YouTube
More than half preferred hospital websites as sources
22% used Twitter
Average respondent: 42, $75K income or higher
National Research monthly ticker survey
of 22,877 Americans 08/2011
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# of U.S. Hospitals in Social Media
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20% Using Social Media
80 % Not Using Social Media
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People Aren’t Waiting for
EHR’s
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Mobile Monitoring
Today
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Mobile Monitoring Tomorrow
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Direct Connection to Your Doctor
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Connecting to Health
Community
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Asthmaopolis.com
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Social Mirror:a new kind of network for autistics
QuickTime™ and a decompressor
are needed to see this picture.
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Autom, the weight loss robot
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Don’t Forget the Apps
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23Mobi Health News, 2010
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Meet EndoGoddess
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Health at the Intersection of Social Media and Gaming
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What Can We Do Now?
What Can We Do Now?
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Facebook Microsites by
Interest
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Treat Referring
Physicians as a Valued
Audience31
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Think Differently About QR
Codes33
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Tesco Home Away Store
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SMS Text Campaigns
SMS Text Messaging
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Creating Local Social Communities
Creating Local Social
Community
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Privacy? Yes.
Privacy?Yes.
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Social Takeaways-
Make It:43
Important
Helpful
Convenient
Change-Inspiring
Audience-Driven
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Engaging the ePatientWhy Social and Mobile Tech Will Transform the Delivery of Healthcare