Engaging Teens - Children's Safety Network (CSN)...Phone lines will be muted during the presentation...
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Engaging Teens Third Meeting 12-1-2014
Transcript of Engaging Teens - Children's Safety Network (CSN)...Phone lines will be muted during the presentation...
Engaging Teens Third Meeting 12-1-2014
Today’s Agenda
• What the Teams are Doing • NOYS- Youth Correspondents Program • New Hampshire’s Peer Council • Discussion
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Meeting Orientation Slide
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Examples from the States
• Youth Advisory Councils • Youth Interns • Competitions: PSAs and Programs • Defensive Driving Courses & Demonstrations • Peer Leadership Groups
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Presenter
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Tiffany Aurora Operations Manager
National Organizations for Youth Safety (NOYS)
NOYS Overview
The National Organizations for Youth Safety (NOYS) includes federal agencies, nonprofits, and business and industry leaders who partner together to promote safe and healthy lifestyles among youth ages 13-21.
Examples of NOYS members: Ad Council The Allstate Foundation AT&T Business Professionals of America State Farm Toyota Centers for Disease Control and Prevention (CDC) National Center for the Prevention of Youth Suicide National Highway Transportation Safety Administration (NHTSA) National Transportation Safety Board (NTSB) Students Against Destructive Decisions (SADD)
A full list of members is available online at www.noys.org.
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NOYS Peer-to-Peer Programs
The National Organizations for Youth Safety is a coalition that empowers youth to lead in the field of youth safety. Examples of NOYS peer-to-peer programs: Act Out Loud Teen Distracted Driving Prevention Summit Seat Belts Save Reality Check Youth Correspondents: new this year!
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NOYS Youth Correspondents
What is a NOYS Youth Correspondent? A youth (age 15-21) with a passion for encouraging his or her peers to make smart decisions, particularly in the areas of distracted driving prevention and youth-parent communication. A NOYS Youth Correspondent makes an eight-month commitment to share messages about distracted driving prevention with his or her peers, parents, and community.
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NOYS Youth Correspondents
Why a Youth Correspondents program? • The peer-to-peer model works! • Long-term engagement vs. short-term engagement • Building a grassroots advocacy network • Mutual benefits
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NOYS Youth Correspondents
Program Overview
2014-2015: Pilot year program • Small group of engaged youth act as correspondents • Test and evaluate each program component • Provide valuable feedback • Have the opportunity to become a Youth Correspondent Advisor next year 2015-2016: Nationwide launch • Approximately 50 Youth Correspondents selected through an open, competitive application
process • Application process opens in April 2015 • Full nationwide program launches September 2015
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NOYS Youth Correspondents
Program Overview
Why: Because car crashes are the number one killer of youth in the U.S. Focus Area(s): Distracted driving, seat belt usage, passenger distractions Audience: Youth, Parents, Media Goals & Objectives • Raise awareness around youth safety • Build a small youth core of a grassroots network in support of youth safety • Improve youth-parent communication on issues related to distracted driving • Increase number of youth reached by distracted driving prevention messages • Obtain traditional and non-traditional media coverage of issues related to distracted driving
prevention
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NOYS Youth Correspondents
Program Overview
Why: Because car crashes are the number one killer of youth in the U.S. Focus Area(s): Distracted driving, seat belt usage, passenger distractions Audience: Youth, Parents, Media
Participant Benefits •$2500 Scholarship Opportunity. The Reid Hollister Fund will award one $2500 scholarship annually to a NOYS Youth Correspondent who demonstrates creativity, reach and impact in communicating with parents about safe driving practices and who effectively mobilizes other youth to engage in conversations with their parents/guardians about the importance of responsible driving. •Enhance your Resume. Enhance your resume by adding NOYS Youth Correspondent, a competitive communications and outreach position with a national organization. Gain valuable work experience and network with leaders in the fields of transportations safety and communications and marketing.
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NOYS Youth Correspondents
Program Overview
Why: Because car crashes are the number one killer of youth in the U.S. Focus Area(s): Distracted driving, seat belt usage, passenger distractions Audience: Youth, Parents, Media
Participant Responsibilities • OUTREACH: School outreach, parent/guardian outreach, media outreach, use of social
media. • MESSAGE SHARING/CRAFTING: Sharing of messages via chosen distribution networks,
creatively customizing and sharing messages with new audiences and via existing and emerging platforms
• REPORTING/EVALUATION: Participation in monthly phone calls, submission of monthly reports, timely feedback and evaluation on program activities
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NOYS Youth Correspondents
Program Overview
Why: Because car crashes are the number one killer of youth in the U.S. Focus Area(s): Distracted driving, seat belt usage, passenger distractions Audience: Youth, Parents, Media
Future Opportunities Beginning in 2015, a limited number of prior years’ Youth Correspondents will have the opportunity to apply for the role of Youth Correspondent Advisor. Youth Correspondents, upon successful completion of the program, are eligible for membership in the AlumNOYS Network and the Youth Correspondents Alumni Network.
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NOYS Youth Correspondents
Questions? Tiffany Aurora National Organizations for Youth Safety 571-367-7171 [email protected] www.noys.org
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Presenters
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Howard Hedegard Highway Safety Specialist
Injury Prevention Center at Dartmouth
Steve Gratton Coordinator
New Hampshire’s Teen Driving Program
Steve Gratton Program Coordinator Brain Injury Association of New Hampshire
Lori Sandefur Coordinator Special Projects Brain Injury Association of New Hampshire
Howard Hedegard Highway Safety Specialist Injury Prevention Center at Dartmouth
New Hampshire Teen Driver Project
NH DMV Data
New Hampshire 2010 -2013
429 Fatal Crashes – All Ages
Seat Belt Worn 31% Not Worn 69%
NH DMV Data
Teens are more likely to drive distracted less likely to recognize and understand risk more likely to drive unbelted
almost 3,000 teens are killed almost 300,000 are injured 55,000 injuries are life changing
Nationally every year…
Because of motor vehicle crashes…
CDC Data
New Hampshire Creating a Culture of Teen Safety
Teen Seat Belt Use Teen
s Gui
ding
Teen
s
Spaulding High Students Speak at Traffic Safety Conference
Epping High Mock Crash Chelsea Fuller 1992 - 2010
Brakes SAFETY DESIGN
It Can Wait
Don’t Text and Drive
Parent Resource Guide
Parents of New Drivers
What Are The Risks?
Stats & Facts
Resources
National Best Practice Information for Parents New Hampshire Specific Information Links From Participating School Web Sites Link From/To New Hampshire Driving Toward Zero Web Site - NHDTZ.ORG
Program Evaluation
Identify champions Create active peer to peer highway safety groups Increase seat belt use by 15% Reduce electronic device related distracted driving Create on line New Hampshire specific resource guide for parents
Culture Change = more educated and safer teen drivers reduced frequency of teen-involved crashes statewide teen driver program
Questions and Discussion
• Questions for our presenters? • What are you doing to engage teens? • What challenges do you face in engaging teens?
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Upcoming Webinars
• January: Successes, Challenges, and Progress you’ve made
• February: Impaired Driving, especially Marijuana and Alcohol
• March: Engaging & Supporting Parents
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Thank you for your participation
Please take a moment to complete our short evaluation:
https://www.surveymonkey.com/r/VBKQHMT Questions or Comments? Contact:
[email protected] 617-618-2178
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