Engaging Audiences Through Mobile Devices with the InstantEncore
Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags?...
Transcript of Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags?...
![Page 1: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration](https://reader030.fdocuments.in/reader030/viewer/2022040612/5f0560f07e708231d412aaad/html5/thumbnails/1.jpg)
Engaging Mobile Campaign Sites
![Page 2: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration](https://reader030.fdocuments.in/reader030/viewer/2022040612/5f0560f07e708231d412aaad/html5/thumbnails/2.jpg)
What's CliqTags?
• A content management system for mobile-adapted interactive sites
• All administration is done in the cloud
• Each customer gets its own account
• Created sites can be customer-branded
• Smart pages types provide interaction: forms, payments, news feeds, sharing etc
• It's easy to work with multiple sites
• Detailed statistics enables follow-up
• Content can be time-controlled
![Page 3: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration](https://reader030.fdocuments.in/reader030/viewer/2022040612/5f0560f07e708231d412aaad/html5/thumbnails/3.jpg)
What is it useful for?
• Place- and context-focused information for customers
• Information about the company
• Offerings
• Coupons
• Contests
• Surveys
• etc
![Page 4: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration](https://reader030.fdocuments.in/reader030/viewer/2022040612/5f0560f07e708231d412aaad/html5/thumbnails/4.jpg)
What makes CliqTags unique?
• Multiple channels to the same content (see later)
• Content can be time-controlled on a site or page level• Alternative sites and pages can be prepared beforehand, and be
activated automatically (or manually) when needed
• Sites can be structured any way you like
• Simple navigation via obvious buttons
• The content is automatically mobile-adapted
• The content can be changed at any time, without affecting the access• Not the least important for QR codes, NFC tags and beacons
• CliqTags isn't locked to specifically marketing
![Page 5: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration](https://reader030.fdocuments.in/reader030/viewer/2022040612/5f0560f07e708231d412aaad/html5/thumbnails/5.jpg)
Access methods
• QR codes (best for print)
• NFC tags (not iOS)
• Beacons (see later)
• SMS (bulk or request)
• E-mail (bulk)
• Digital ads (via mobile sites/apps)
• Wrapper apps (installed the usual way)
• Redirection (PC site to mobile site)
![Page 6: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration](https://reader030.fdocuments.in/reader030/viewer/2022040612/5f0560f07e708231d412aaad/html5/thumbnails/6.jpg)
What's a beacon?
• A small device that signals an identity• The identity consists of UUID, Major ID and Minor ID
• A beacon doesn't send content
• Bluetooth Low Energy minimizes power
• Range is realistically up to 30 meter (line of sight)
• An app is required to interpret the identity
• Available in many variants with battery or USB and with different battery time, form factor etc
• Beacons can be configured in terms of identity, power, ping interval etc
* Beacon = iBeacon-compatible beacon
![Page 7: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration](https://reader030.fdocuments.in/reader030/viewer/2022040612/5f0560f07e708231d412aaad/html5/thumbnails/7.jpg)
CliqTags' beacon solution
• Supports all fully iBeacon-compatible beacons
• CliqTags Beacon Reader associates beacon identities with sites in CliqTags (many-to-many)
• Detected content is shown as a smorgasboard where the user can select what's interesting
• Sites are created the normal way in CliqTags
• In the simplest case no development is needed
• Reliable beacons are provided via CliqTags Store
• CliqTags also supports Eddystone-URL
![Page 8: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration](https://reader030.fdocuments.in/reader030/viewer/2022040612/5f0560f07e708231d412aaad/html5/thumbnails/8.jpg)
Beacon considerations
• Beacons don't have to be static• They can be put on vehicles and people
• Beacons can (and should) be hidden, to minimize impact on design and to minimize theft• yet, the signal is attenuated behind metal and water
• There are waterproof beacons for outdoor use
• Even phones/tablets can behave as beacons• This is how Apple uses iPads in certain stores
• Be clear about the user benefits
• Look at long-term value and use
![Page 9: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration](https://reader030.fdocuments.in/reader030/viewer/2022040612/5f0560f07e708231d412aaad/html5/thumbnails/9.jpg)
Digital signage + beacons
• A natural combination
• Digital signage provides the immediate information
• Beacons transfer the information to the customer's phone
• Beacons are easily connected to the USB outlets of the screens• That way they become maintenance-less
• QR codes and links can be displayed on the screens as a complement
Digital signage at a mall