Engaging Millennials Webinar - Do Some Good › hc › article... · of the global workforce will...

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Engaging Millennials through CSR and Employee Volunteering Programs

Transcript of Engaging Millennials Webinar - Do Some Good › hc › article... · of the global workforce will...

Page 1: Engaging Millennials Webinar - Do Some Good › hc › article... · of the global workforce will be represented by millennials! They are consumers too. Millennials = a growing %

Engaging Millennials through CSR and Employee Volunteering Programs

Page 2: Engaging Millennials Webinar - Do Some Good › hc › article... · of the global workforce will be represented by millennials! They are consumers too. Millennials = a growing %

of North American employees are not engaged;

they lack motivation and are less likely to invest discretionary efforts to achieve company goals.

Engaging Millennials through CSR and Employee Volunteering Programs

Some Big HR Challenges: Engagement and Recruitment

54%are actively disengaged;

they are unhappy and unproductive at work and liable to spread negativity to co-workers.18%

(State of the Global Workplace, Gallup, 2012)

Total = 72% !Another challenge: There is a shortage of skilled workers forecasted in BC in the next 5-10 years as the aging workforce retires. This poses a large HR recruitment challenge.

Page 3: Engaging Millennials Webinar - Do Some Good › hc › article... · of the global workforce will be represented by millennials! They are consumers too. Millennials = a growing %

of the global workforce will be represented by millennials! They are consumers too.

Millennials = a growing %

50% 75%(Millennials at Work: Reshaping the Workplace, PWC, 2011)

(The Millenial Survey 2014, Deloitte, 2014)

By 2020, By 2025,

Millennials: born in 1982 and 20 years after (36 and younger). Some debate on exact date ranges (some say 1977).

Engaging Millennials through CSR and Employee Volunteering Programs

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CSR: Importance to Millennials

of Millennials said that a sense of purpose is why they chose to work for their current employer. (Deloitte Millenial Survey , Survey of 7,700 Millennials, 2016)

62% would take a pay cut to work for a responsible company. (Cone communications Millennial CSR Study, 2015)

60%

of Millennials said they would consider leaving an employer if they found their CSR values to be lacking. (Millennials at Work: Reshaping the Workplace, PWC, 2011)86%

of Millennials would switch brands to one associated with a good cause. (Cone communications Millennial CSR Study, 2015) 91%

They are consumers too:

Engaging Millennials through CSR and Employee Volunteering Programs

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Support employee volunteerism; Provide ways for employees to get involved.

Foster team building & peer to peer interaction.

Recognize employees for their efforts.

Show employees you care about them/their causes. ‘Bottom up’ CSR.

Communicate your company’s values and overall CSR.

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Building a ‘Good Company’ Culture Helps

Here are 5 ways to engage millennials and reach that goal:

Engaging Millennials through CSR and Employee Volunteering Programs

“Customers will never love a company until employees do.” -Simon Sinek

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In a major study by the University of Georgia, employees who volunteered: • were more willing to help their colleagues • talked positively about their company • were less likely to waste time at work or miss meetings • were more loyal to their companies

(Volunteering Creates Better Employees, University of Georgia, 2010)

feel their job is more fulfilling when they are provided opportunities to make a positive impact on social or environmental issues. (Cone Communications Employee Engagement Study, 2016)

88%

Employee Volunteerism: The Research

93% want to work for a company that cares about them as an individual. Supporting employees to volunteer = supporting them as individuals. (Cone Communications Employee Engagement Study, 2016)

Engaging Millennials through CSR and Employee Volunteering Programs

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“Often when employees are looking for volunteer opportunities to get involved, they have a difficult time finding things that actually suit their skills and interests. Volinspire makes it simple and easy.”

Erin Nesci Community and Public Relations Manager, Prospera Credit Union

• Create & manage charity events to provide activities that employees can participate in

• Help employees find opportunities based on their interests and skill-set

*Learn more about how Volinspire can be used to find places for your employees to volunteer.

Provide Opportunities for Employees to Get Involved

Engaging Millennials through CSR and Employee Volunteering Programs

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of employees who volunteered with their coworkers said it strengthened their relationships.

(Giving in Numbers, CECP, 2015)

81%

Don Lester Personal Banking Officer, Valley First

“Employees can see what co-workers are engaged in and feel a sense of community and drive to become involved.”

Volunteering: Team Building & Co-worker Engagement

Engaging Millennials through CSR and Employee Volunteering Programs

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• Provide an opportunity for employees to volunteer together in the community

• Foster peer to peer recognition • Encourage collective goal-setting, collaboration and

teamwork

• Let employees drive campaigns, events and vote on where to give donations

• Use contests, challenges and incentives to drive engagement

*Learn more about how employees can engage with their co-workers on Volinspire and ideas on how to get employees engaged.

Foster Team Building and Peer to Peer Interaction

Engaging Millennials through CSR and Employee Volunteering Programs

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lower turnover (The State of Employee Recognition, Deloitte, 2012)31%lower frustration levels (Business Impact of Employee Recognition, SHRM/Globoforce, 2012)29%

Organizations with recognition programs in place had:

Combine with Recognition: Recognition is key

Recognizing millennials for volunteering = double win on engagement!

Engaging Millennials through CSR and Employee Volunteering Programs

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“Volinspire has given me the ability to efficiently manage our volunteer program and recognize employees.”

Christina Pocock Community and Marketing Events Coordinator, Prospera Credit Union

Place a priority on employee recognition Recognize employees for their efforts

Engaging Millennials through CSR and Employee Volunteering Programs

• Use stories to recognize individual employees and your entire staff for their volunteer efforts

• Nominate employees for volunteer spotlights • Measure your company’s overall CSR

*Learn more about posting stories on Volinspire, nominating employees for volunteer spotlights and other ways to recognize employees.

**Check out our Case Study on how Prospera Credit Union used Volinspire to recognize their employees.

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(How CSR Programs Benefit Employees, Cone Communications, 2016)

of employees want their employers to support the issues and causes that matter to them.64%want to work for a company that cares about them as an individual.93%

Bottom up CSR: Show Employees you Care

Engaging Millennials through CSR and Employee Volunteering Programs

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• Get insight on employee community involvement; learn more about them as individuals • Measure and share successes with employees • Align donations with the causes your employees care about • Easily manage Dollar for Doers programs to empower employees in your giving

Show employees you care about them/their causes

Engaging Millennials through CSR and Employee Volunteering Programs

*Learn more about how you can use your dashboard on Volinspire to get insight on what your employees care about.

**Show your employees you care by measuring and sharing your success.

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Millennials actually want companies to communicate how they’re making an impact.

79% of millennials wish it were easier to know which companies were doing good in the world. (The Future of Business Citizenship, MLS Group, 2014)

When employees decide which job to take: • 50% consider a company’s CSR commitments • 55% say they would opt to work for a socially responsible company even if the salary was less • 51% will not work for a company without strong CSR commitments

(How CSR Programs Benefit Employees, Cone Communications, 2016)

“Volinspire has the breadth to communicate the impact we, as a good company, contribute on an ongoing basis.”

Susan Byrom Senior Manager, Community Investment, First West Credit Union

Engaging Millennials through CSR and Employee Volunteering Programs

Communicating Values

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• Communicate your community impact • Demonstrate the good you do • Differentiate yourself as a ‘Good Company’

*Learn more about how you can build a profile on Volinspire that showcases that you are a Good Company and how you can get testimonials from charities

**Also learn how to use widgets on your site and how we, and others, can help share your story through communications & storytelling

Communicate your company’s values and overall CSR

Engaging Millennials through CSR and Employee Volunteering Programs

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facebook.com/volinspire volinspire.com @volinspire

For more information: Contact us at [email protected]

• Engage with causes you they care about; get involved and help out

• See the impact they are making

• Easy to give recognition.

• Focus on personal growth; skill and leadership development.

• Allow Millennials to be empowered; have a voice.

• Form meaningful connections with co-workers & in the community; help build a stronger and more connected community

Volinspire for Millennial Employees