Engaging consumers through branded video trivia games

Rivvid Ad Formats

You Tube meets Trivial Pursuit

• Rivvid is a new social video trivia game centered around video-based trivia content.– Graphic below is an overview of how it works

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Games and Social Networking apps deliver the most engaging experience on the web and mobile today, and set the stage for the battleground for controlling the consumer relationship going forward for all platform providers on all platforms (resource: http://www.theappside.com/2012/01/10/flurry-stats-social-games/)

Why do brands use social games to attract clients?

• Mark Zuckerburg, Founder of Facebook, quoted at F8 Live “Now that everyone is socially connected, what will keep them there are social games and apps.”

• Stats that social games and apps are on their way:– Apple’s App store to hit 25 billion downloads– In January 2012, 181 million U.S. internet users

watched nearly 40 billion videos, with the average viewer watching 22.6 hours of video content

– Video will dominate mobile data traffic by 2015

• Generation Y will dominate the marketplace by 2015. How are you positioning your company for Generation Y?

Why do brands use social games to attract clients?

Access individuals with high Social Network Potential (SNP) Tools

Active Engagement vs. passive viewing!

Players act as “referral channel”/ “brand ambassadors” for advertisers

Experience with games endorses word-of-mouth buzz

Create share worthy content

Access individuals with high Social Network Potential (SNP) Tools

CONCLUSION:

As a marketer, Video Trivia will become an integrated part of your broader social media marketing strategy

Automatically share name of brand channel and the quiz points with Facebook or twitter friends when done

• Demographics– Age, Gender, Location

• Frequently played games shows their interest– i.e.movie buff, wine lover, history, etc.

• Viewer activity – Game elevates experience = Increase your

Brand’s Facebook Page “Likes” or CTR to website/promo

• Viewer retention – Deploy new games/promotion to keep them

returning

• Conversion rates – activation

What kind of data do you collect?

Rivvid Quiz Creation Tool – SEO friendly

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Rivvid enables marketers to create their own video trivia games

SEO friendly:Quiz name accounts

for Title tagDescription accounts

for meta tag description

Rivvid Quiz Creation Tool –Select clip

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Compile different you tube clips to create several video trivia questions

Rivvid Quiz Creation Tool –Enter Question and Answers

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Drag the blue bar to select what particular video clip targets the message you wish to educate your audience

Rivvid Quiz Creation Tool –Review questions

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Control Brand Messaging

•Control corporate identity and message

•Brand Message crafted through video trivia questions

• Adjust video trivia questions through Rivvid’s Quiz Creation Tools

•SEO friendly

Facebook Tabs/IntegrationVideo Trivia Contest – Integrate all

quizzes into Facebook TabEmbed video trivia and

players inside of Facebook tabs

Facebook Video Trivia Engagement Ads/Integration

Appear as a Facebook Ad on right hand side

Video Trivia Engagement Ad overlays screen

Facebook Video Trivia Engagement Ads/Integration

Flash banner ad

Sponsor Themed QuizzesStrategically sponsor quizzes relevant to your brand

Brand/Business Channel

Complete Business Channel control• Upload logo• Font colors to match brand’s

identity• Upload your own video ad• Incorporate video trivia games into

a custom branded channel.• Upload your own banner ad

• (Feature new products/services/events)

• Manage site widgets (i.e URL, pictures, text)

• Create custom background skin• Write custom questions w/ video

editing• Integrate custom sweepstakes

campaign with custom rules

Sponsor Campaigns

Sponsor “Themed” Channels - Exclusively

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Sponsor “Themed” Channels – rotating banner

Live! Game

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Brand Integration

• Rivvid Video Trivia Engagement Ads allows advertisers to showcase a 15-second video trivia game as a Facebook ad

• Brand/Business Channels allows companies to any manage their brand within a video trivia “channel”

• Sponsor campaigns is a social media campaign a company run using trivia platform to allow brand to where players will compete head-on with each other, either in turn-based, team-based or live.

• Sponsor Themed Channels is a “theme” the channel may have that fits your client’s campaign strategy. For example, retail client selling bikinis may have a “Travel destination” channel or an Orthodontist may have a “Teen talk” channel.

• Sponsor Themed Quizzes is a “quiz” that brands may sponsor by placing their banner ad next to the quiz

• Custom ‘White-Labels’ allows publishing companies with extensive video libraries (such as Disney, TV networks, LiveNation, city councils, etc.) to convert thousands of hours of content into brand-engaging interactive games.– Rivvid Live is a 24/7 continuous MMO game in which all players see the same

questions at the same time as they compete for sponsor-based incentives. – Rivvid Tournaments will be sponsor-based (paid) live game events where players

compete for real prizes.– Video Trivia allows companies to incorporate the video trivia game inside of their

own website © Rivvid 21

Companies have the opportunity to capitalize on marketing their brand to the Generation Y market via the following Rivvid Brand Integration products:

Why Use Rivvid as a Marketing Channel /Social Media Platform?

• Guaranteed Cognitive Awareness with new video advertising platform

• “Top” of mind awareness• Low cost, unique, new custom gaming platform• Build brand awareness organically• Tap into the power and gain presence in major social

media outlets/networks• Drive traffic to your website or business channel• Create brand ambassadors• Obtain data about your consumers• Quick & easy implementation• Generate leads• Diverse, multiple revenue streams across media

platforms• Social Network integration (Facebook tabs, etc.)• ‘White label’ custom branded game applications