Engaging Business Students in Online Research and Critical Thinking through Customized Assignments

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Engaging Business Students in Online Research and Critical Thinking through Customized Assignments . Henri Mondschein Information Specialist Manager, Information Literacy California Lutheran University. Academic Business Librarians Exchange Southern California October 24, 2003. About CLU. - PowerPoint PPT Presentation

Transcript of Engaging Business Students in Online Research and Critical Thinking through Customized Assignments

  • Engaging Business Students in Online Research and Critical Thinking through Customized Assignments Henri MondscheinInformation SpecialistManager, Information Literacy

    California Lutheran UniversityAcademic Business Librarians Exchange Southern CaliforniaOctober 24, 2003

  • About CLUTotal enrollment: 2,949Undergraduate: 1,891Graduate: 1,058Average class size: 15 studentsStudent/faculty ratio: 15:1

    California Lutheran University is a diverse, scholarly community dedicated to excellence in the liberal arts and professional studies.

  • Business Student Enrollment

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  • Business Education at CLU MBA professional tracks: Finance Information Technology Management Management & Organizational Behavior Marketing MBA in Financial Planning & Financial Planning Certificate One Year International MBA Post MBA Certificate Series Program

  • The ChallengesCreate engaging & challenging learning environmentSteer students from Google to subscription databasesDevelop critical thinking skillsEncourage evaluation of information & sourcesFacilitate proper citing of sources

  • Courses & Goals

  • Our Approach: Instruction & Assignments to Reinforce LearningManagement literature: - ABI InformCompany profiles, financials: - LexisIndustry & company reports: - Datamonitor & Business InsightIndustry norms: - D&B Key Business Ratios Instruction focuses on advanced database search techniques

  • Class ExercisesReview criteria for evaluating web informationIntroduce McWhortle.com exerciseStudents work in pairs identifying flaws Volunteers share findings with classStudents select company, analyze web site & compare findingsCompany Website Exercise

  • Assignment: Analyze a CompanyObjective: Enhance database searching skills

    Key productsKey competitorsStock performance Executive biosVision, mission or goalsIndustry trendsAnalyzing an Organization Exercise

  • Assignment: Analyze a Company Objective: Promote critical thinking skills

    Comprehension Describe companys vision, mission or goalsAnalysis - Summarize key initiativesSynthesis - Describe actions to increase market share or outperform competitionEvaluation Explain rationale for selecting specific information sources

    Adapted from Blooms Taxonomy of Educational Objectives

  • Pre-instruction ObservationsSuperficial researchObsolete written sourcesReliance on company websitesLacking objectivityMinimal critical inquiry, analysis, assessment & reflection.

  • Post-Instruction ObservationsEmbrace database research toolsImproved assignments & papers reflecting use of databases, reputable Web sourcesStudents like convenience of online resources.Improved analytical & synthesis skills Post- Instruction MBA Student Paper

  • Linking Assignments to ACRL Standards OutcomesStandard 1: The information literate student determines the nature and extent of the information needed.Outcomes--Define information need --Determine most appropriate databases --Identify value & differences of sources

  • Linking Assignments to ACRL Standards Outcomes (cont.)Standard 2: The information literate student accesses needed information effectively and efficiently.Outcomes --Develop a research plan --Select appropriate keywords, descriptors--Construct search strategy

  • Linking Assignments to ACRL Standards Outcomes (cont.)Standard 3: The information literate student evaluates information and its sources critically and incorporates selected information into his or her knowledge base and value system.Outcomes--Examines & compares information from various sources (Compare databases vs. WWW)--Draws conclusions based upon information gathered (Summarize key strategic initiatives) --Integrates new information with previous information or knowledge (Synthesize research)

  • Partnering with Business Faculty:Creating OpportunitiesInvite yourself to address classesEnlighten your business faculty about your online resourcesReview course goals, content & learning objectivesAssess proposed syllabus & topicsReview previous class assignments -- What can be improved? --Propose an assignmentAlign assignment outcomes to course goals & to ACRL standards

  • Whats Your Idea?Take the first step to engage business students in enhancing their business research and critical thinking skills. Partner with your business faculty and share your ideas. Theres a lot you can accomplish together!