Engaging audiences in our research
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Engaging audiences in our research
Ewen Le Borgne and Tsehay Gashaw
ILRI Komms Klinics SessionILRI, Addis Ababa, 6 June 2012
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The Komms Klinics approach
• Away from (just) tools, into communication processes
• Six broad communication areas
• Tools are still part of the picture
• Awareness raising and hands-on training sessions
• More trainers, more trainees
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The Komms Klinics approach
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Overview
1. What is it?
2. Why engage?
3. Where and when?
4. How?
5. With whom?
6.| What more?
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1. What is engagement?
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• Ongoing exchange, conversation, interest, action
• Motivated by one or both but fuelled – progressively it becomes important for both
1. What is engagement?
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1. What is engagement?
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• Hopefully leading to greater outcomes
• 1+1=3
1. What is engagement?
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2. Why engage?
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2. Why engage?
WIIFM?
What’s in it for me?
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2. Why engage?
Bigger picture
And a wider skillset
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2. Why engage?
Better questions
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2. Why engage?
Better atmosphere
More trust!
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2. Why engage?
Long term, sustainable results
Or targeted short results
Research uptake
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3. Where and when?
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3. Where and when?
At effective meetings and events
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3. Where and when?
In the field
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3. Where and when?
In online conversation spaces
Using social media
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3. Where and when?
Everywhere
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3. Where and when?
When?
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3. Where and when?
When?
All the time!
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4. How to engage?
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4.How to engage?
You: Remain authentic
Give credit
Share!!!
Keep it fun
But focused
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4.How to engage?
Them: Listen
Be receptive
Be sensitive
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4.How to engage?
Them
You
You Them
= =
Them You
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4.How to engage?
You & them: a culture of engagement
Clarity
Trust
Time & relentless efforts
Collaboration & compromise
Honest broker/ process facilitation
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4.How to engage?
Activities:
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4.How to engage (in practice)?
Designing participatory meetings, events, processes
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4. How to engage (in practice)
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4.How to engage (in practice)?
Using open, social, engaging tools, soliciting
feedback
Social
Media
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4. How to engage (in practice)
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4. How to engage (in practice)
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4. How to engage (in practice)?
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4. How to engage (in practice)?
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4.How to engage (in practice)?Sharing your work
(work out loud)
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4.How to engage (in practice)?
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4.How to engage (in practice)?
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4.How to engage (in practice)?
Doing research differently (innovation, action research, MSPs)
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4.How to engage (in practice)?
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5. With whom?
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5.With whom?
Your team?
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5.With whom?
Your partners?
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5. With whom?
Farmers?
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5.With whom?
Policy-makers, donors?
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5.With whom?
Via multi-stakeholder platforms?
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A quick summary perhaps?
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Summary
• Engage because it matters for sustainable results
• Engage on the scale
• Through meetings and social tools
• Throughout activities (all the time!)
• With authenticity, time, trust, continuous efforts, a careful process
• With various parties, from team to MSPs
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6. What’s more?
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Resources
• This session on the ILRI training wiki
• Examples of (events and more) on the ILRI Maarifa blog
• Engaging policy makers
• ODI’s approach to engagement
• Social learning examples in the workplace
• Working out loud
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More about Komms Klinics
• Visit our Komms Klinics training wiki: http://ilri-training.wikispaces.com
• Find out more and contact Tsehay, Ewen or Peter
• Find answers to communication questions: http://ilri-comms.wikispaces.com
• Find out about the activities of ILRI’s communication team: http://infoilri.wordpress.com
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