General Electric: Engagement at Work

-How General Electric Currently Connects With Us-

Think Big, Dream Big, Believe Big, and the Results Will Be Big

The Big Picture: Nothing Changes If Nothing Changes

Target Audience“Where ideas are incubated”

Targeting Through Social Media “A brand is no

longer what we tell the customer it is

it is what they tell each other it is.”

WebPage Modifications and

Adoptions● Industry SpecificNewsletters

● Q & A Section

Online Advertising

Is This Native Enough...Too Much?

Inbound Marketing & Mobile“Forget about getting in your customer's’ face when they’re not looking at you...

Focus on getting found where they are looking”

KPI and Budget“If You Can’t

Measure it, You Can’t Improve

it”

No! Half of Your Money Spent On Advertising Will Not Be Wasted

Engagement at Work