Engaged time and the complexity of engagement measurement tools
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Transcript of Engaged time and the complexity of engagement measurement tools
The Value In Engagement
!
• Counting clicks vs measuring attention !
• Building a loyal audience builds revenue !
• Quality content drives ad performance
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The Value In Engagement
!33.8%
52.3%
25.0%
Seen for over 5 seconds
Seen for below 5 seconds
Not seen
Financial Times Digital Attention Economy Study
Brand familiarity increases by 71% when an ad is seen over 5 seconds vs below 5 seconds
The Value In Engagement
BRAND CONSIDERATION
BRAND ASSOCIATION
BRAND AWARENESS
AD RECALL
+58%
+51%
+71%
+79%
Financial Times Digital Attention Economy Study
Increase in brand perception when an ad is seen for over 5 seconds
The Value In Engagement
People who stay on a page for 15 seconds or more have twice as many viewable ads