Engage2014 east-the-future-of-employee-communications-keith-kitani-final
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The Future of Employee Communica6ons Keith Kitani CEO, GuideSpark
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Transcript of Engage2014 east-the-future-of-employee-communications-keith-kitani-final
The Future of Employee Communica6ons Keith Kitani CEO, GuideSpark
Our company’s two most important assets
CUSTOMERS EMPLOYEES CUSTOMERS EMPLOYEES
2004
Manuals Seminars Brochures
2004
SENDER
Manuals Seminars Brochures ?
Mobile
of US adults have a smartphone; 38% have a tablet 62%
Connected
people have access to the Internet 3B
2014
Connected
Video
hours of video watched per month 6 Billion
Social
of all internet users are now ac6ve in social media 72%
2014
Connected
Content
2014
0
10
20
30
40
50
60
2005 2010 2015 2020
Rise of Millennials in the Workforce
Tradi6onal Baby Boomers Gen X Millennials Gen 2020
Connected
Content
Workforce
CUSTOMERS EMPLOYEES
Customers
Awareness
AWrac6on
Acquisi6on
Engagement Development
Advocacy
Renew
We invest huge amounts in every step of the customer lifecycle
We u6lize an array of tools to help us reach, engage, and measure our customers
Marketers have changed how they reach us
Targeted Personalized Data Driven
EMPLOYEES
1 in 8 employees are ac6vely engaged.
$550 Billion/year problem
Losing a quality employee is much more costly than losing a customer
Consider the costs:
Exit Costs Recrui6ng Interviewing
Hiring Orienta6on/Training Reduced Morale
Lost Produc6vity Customer
Dissa6sfac6on Reduced/Lost Business
Administra6ve Costs Lost Exper6se Etc.
Losing a quality employee is much more costly than losing a customer
Consider the costs:
1-‐2 YEARS of pay and benefits
per employee turnover
Plus: External factors for customers, other employees, and
business operaCon
% Millennial turnover (Mul6ple Genera6ons @ Work survey)
% Leadership Gaps (Bersin by DeloiWe, 2013)
% Skill Gaps (Manpower, 2013)
Maintaining a Produc6ve Workforce is Hard
92 54 60
Changing business pracFces coupled with future trends drive the need for
HR leaders to become marketers
Gegng Above the Noise
Your message.
Right Message. Right Time. Right Medium.
Engage
Measure
Reach Personalized Employee Communica6ons
Who are they?
What do they do?
Personalizing Communica6ons
How do they get informa6on?
Let’s Engage Employees
Targeted Personalized Data Driven
Opportunity is knocking at our door
The future of employee
communica6ons is now!
